Nice, a global manufacturer of smart home, security, and building automation solutions announced the completed transition from Nortek Control to Nice North America.
This milestone strengthens the Nice global brand and solidifies its position as a powerhouse in North America. Partners, including dealers, integrators, builders, and distributors, will benefit from its broad portfolio of residential, commercial, and industrial solutions, deeper partner programs, and expanded training and certification for the field.
Home and building management solutions
As part of this transition, the company is sunsetting Nortek Control and announcing the convergence of several commercial brands for the CI channel.
By integrating ELAN®, SpeakerCraft®, and Panamax® into Nice, the company will progressively leverage its full portfolio of solutions for home and building management. This transition will take place over the next year.
Impact of name change
We’re committed to developing new solutions, focused on design and the highest and easiest experience for users"
“This name change is an important milestone for the development of our organization in North America. With a combined experience of 90 years of innovation and a talented and diverse team, we are well positioned to bring passion and innovation to the market,” said Luca Longhin, Deputy CEO of Nice North America.
Luca Longhin adds, “We’re committed to developing new solutions, focused on design and the highest and easiest experience for partners and end users.”
Complete, integrated product ecosystem
“Brand convergence has been a key pillar driving our actions since the acquisition,” said Mark Owen Burson, CMO of Nice North America, adding “To simplify everyday movements, as our mission states, we must start by streamlining the experience for partners and creating more value for customers."
He continues, "With today’s announcement, Nice embarks on a journey from a house of brands to a branded house, offering the most complete, integrated product ecosystem in the industry for residential, commercial, and industrial applications.”
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- Network / IP
- Electronic security systems
- Residential security systems
- Application security
- Industrial security
- Commercial security
- Security management
- Security devices
- Security installation
- Security monitoring system
- Security access systems
- Radio frequency Identification
- Video analytics
- Electronic door locks
- Electronic access control
- Building security
- Security training
- Industrial security systems
- Door security
- Door access control
- Security software
- Industrial surveillance
- Green security
- Physical Security Information Management (PSIM)
- Testing & Approvals
- Integration software
- Corporate Security
- Home Security Systems
- Home automation
- Cloud security
- Mobile access
- Smart home
- Mergers & Acquisitions
