Home Security Systems

Telguard released new voice commands for HomeControl Flex, its interactive service solution. Using Alexa, HomeControl Flex subscribers can arm their security system and ask the status of the alarm system. Voice-Operated Alarm Systems “Our commitment to helping security dealers succeed in the residential market is at the core of what we do,” said George Brody, President of Telguard. “Helping them stay current with connected home technology gives them the advantage of integrating with the home owner’s lifestyle while still protecting their life safety.” A recent survey with Clear Seas Research found that nearly two-thirds of security professionals are highly interested in identifying a “voice-operated feature” to offer to residential customers for use with current or future home security systems. Four-in-five security professionals expect residential customer requests for security voice-operated alarm systems to increase over the next year. Telguard FlexHub Z-Wave Controller Telguard continues to enhance HomeControl Flex with new features that meet the demands of our subscribers" “Telguard continues to enhance HomeControl Flex with new features that meet the demands of our subscribers,” added Ryan Thompson, VP of Sales for Smith Thompson Home Security. “By adding voice-operated commands, we can acquire new subscribers and keep our current subscribers engaged by connecting Alexa to their security system.” The HomeControl Flex Security Panel Control Alexa skill is now available for all subscribers. HomeControl Flex is Telguard’s interactive service that security dealers resell to their residential subscribers and brand as their own. This marks the second skill for Telguard in the Amazon marketplace. Previously, Telguard announced an Alexa skill for its security panel on its Telguard FlexHub Z-Wave Controller.

GJD, a UK manufacturer, designer and supplier of professional external detector equipment, as well as Infra-Red and White-Light LED illuminators is proud to announce that its IP drivers are officially Control4 certified. The certification means GJD’s IP devices are Control4 ready straight out of the box, further enhancing GJD’s commitment to the Custom Install industry. The drivers are listed on the Control4, Janus Technology and GJD websites. All certified drivers must pass stringent testing in Control4 labs, ensuring smooth and seamless integration. GJD’s certification includes the incorporation of Simple Device Discovery Protocol (SDDP), which makes integrating GJD IP devices with a Control4 system easy and seamless. Passive Infrared Detectors Mark Tibbenham, GJD’s Managing Director commented: “We are extremely proud that our IP drivers are C4 certified. GJD is fully committed to providing Custom Integrators with all of the benefits of a truly customizable network-based security system. Our partnership will make it even easier for CI’s to install and configure GJD into Control4 home and commercial automation projects”. GJD offers a wide variety of IP devices ranging from external passive infrared detectors and highly accurate laser sensors for perimeter protection GJD offers a wide variety of IP devices ranging from external passive infrared detectors and highly accurate laser sensors for perimeter protection and intruder detection, to Infra-Red and White-Light LED illuminators for intelligent lighting. There is also a certified driver for the company’s IPAnything Module, which is an I/O Converter, designed to convert any type of analog sensor to an IP system, or vice versa. Personalized Automation GJD’s professional IP technology provides transformative benefits including early intruder warning alerts to provide an alarm when the intruder is at the boundary, rather than alerting the user when the threat is already inside the building. More unique benefits include utilizing detectors to measure outdoor light level and ambient temperature, which optimize environmental control. Overall an integrated GJD and Control4 system provides convenience, peace of mind and extremely reliable security detection to create a comfortable and safe environment for the user. Founded in 2003, Control4 is a provider of personalized automation and control solutions, which allows the user to control virtually any device in a home or business automatically. Control4 provides an affordable way to control and automate security, lighting, energy and music in a single room or throughout the entire home. The partnership between GJD and Control4 will bring even more versatile smart solutions for home and commercial projects.

Bates Security, LLC, a commercial and residential security company based in Kentucky with branches in Prestonsburg, Kentucky and Jacksonville, Florida, is happy to announce the recent acquisition of HITEC Security from Tommy Kidd of Pikeville, Kentucky. Bates Security and HITEC are a perfect match as both are family owned and operated businesses based in Kentucky. With the acquisition, Bates will be adding over 600 accounts to its customer base in Prestonsburg, where Bates does business under the ABCO Security name. “Tommy is a great guy and very enthusiastic about the security industry and he has built up a solid business,” said Jeremy Bates, President of Bates Security. “I have known Tommy for a while now and we are honored that he selected us to be the ones to continue the legacy he has built.” Efficient Transitioning Process When I decided it was time to turn my customers over to someone, I knew that Bates Security was the right company to call"With the acquisition, Bates will bring on a new employee to the team, and Tommy will be an important part of the transition process and long-term servicing of the company. “When I decided it was time to turn my customers over to someone, I knew that Bates Security was the right company to call,” said Tommy Kidd, owner of HITEC Security. “I have known Bates for a long time and trust Jeremy and his people. They are good people and they know what they are doing, so I know my customers will be in good hands.” Bates Security and its sister company, Sonitrol of Lexington, received $10M revolving line of credit from Capital One to fund organic expansion and take advantage of acquisition opportunities in both Kentucky and Florida.

Deep Sentinel delivers an unrivalled, next-generation approach to home security., released results of a new study that focuses on the lack of response to home security alarms within key metro areas across the United States. Deep Sentinel surveyed major American cities and sampled a portion of surrounding metro areas on their alarm response policies and found that every day, tens of millions of people run the risk of having their alarm calls go unanswered. Ranked by the number of residents potentially affected by a ‘no response’ or ‘no guaranteed response’ to an alarm call in the surveyed cities, the top 20 American metro areas at risk are: New York-Newark-Jersey City Los Angeles-Long Beach-Anaheim Houston-The Woodlands-Sugarland San Francisco-Oakland-Hayward San Diego-Carlsbad Dallas-Fort Worth-Arlington Philadelphia-Wilmington Denver-Aurora-Lakewood Seattle-Tacoma-Bellevue San Jose-Sunnyvale-Santa Clara Riverside-San Bernardino-Ontario Sacramento-Roseville- Arden-Arcade Detroit-Warren-Dearborn Phoenix-Mesa-Scottsdale Milwaukee-Waukesha-West Allis Las Vegas-Henderson-Paradise Salt Lake City Boston-Cambridge-Newton Fresno Tampa-St. Petersburg-Clearwater Consequences due to unanswered alarm calls Deep Sentinel is dedicated to putting an end to false alarms and ensuring that when an alarm is activated, it will be taken seriously" Ranked at #1, the New York-Newark-Jersey City metro highlights the severity of the problem. Deep Sentinel surveyed 19 cities in the metro area and found that 21 percent have a ‘no response’ or ‘no guaranteed response’ to an alarm call. This leaves nearly 9M people at risk of having an alarm call go unanswered. Law enforcement agencies are inundated with false alarm calls (up to 95 percent), draining resources from their respective cities. This has resulted in many cities and agencies across America adopting policies that they do not respond or they don't guarantee a response to alarms. “Because the overwhelming majority of home security alarms are false, there is a ‘boy who cried wolf’ mentality surrounding these calls,” said David Selinger, CEO and co-founder, Deep Sentinel. “It’s unfortunate because many of these calls are legitimate, but can go unanswered, leaving people and their property at risk. Deep Sentinel is dedicated to putting an end to false alarms and ensuring that when an alarm is activated, it will be taken seriously.”

NAPCO Security Technologies has released a new upgrade for any alarm system and any dealer: the professional-grade, full-featured iBridge Video Doorbell. Today, it seems everyone wants a video doorbell and this new product from Napco can be an easy add-on and RMR-generating convenience for any alarm account, using either the standalone video App, or integrated with iBridge Connected Suite Smart App & optional new, iBridge Touch™ 7” Touchscreen.  The iBridge Video Doorbell lets accounts know who’s at the door and speak to them, even when they are nowhere near home. IP-55 Rated and weather tough (-4 to 122°F), anytime the three-zone aim-able PIR sensor detects movement in the door area (broad 140º angle of view). Or, if the doorbell button is pressed, iBridge Video Doorbell’s HD 1080P 1.3MP camera, with IR-powered night vision, automatically captures and sends out live video, to the account’s smartphone as a text message, via SMS/MMS. Then, the homeowner has the option of viewing the embedded video on the spot, hanging up, or pressing to talk to the person they’re looking at live, via two-way audio. The slimline IBV-DBELL Series Doorbell includes 12-mos. time/date-stamped cloud-based video storage, easily enrolls in the iBridge Video ecosystem by scanning its QR code, and is hardwired to existing AC doorbell wiring. Free Customizable Doorbell Trifold Marketing Mailers/Stuffers (A731) are also provided by Napco.

Eyecloud Cam, smart home security camera, is now available via a Kickstarter campaign. Aimed at keeping house, family and belongings safe, Eyecloud Cam ensures affordable security with a single Eyecloud Cam costing less than $100. Eyecloud Cam Home Security Camera Eyecloud Cam is a home security camera that constantly monitors the safety of the family and home by putting one of the most advanced computer vision AI technology right inside the camera. After positively identifying a threat, Eyecloud Cam sends out a notification with a description of the event, with unprecedented accuracy as to why it has chosen to send out this alarm. To make a Smart Home even more safe, Eyecloud is working on making the Eyecloud Cam fully compatible with Amazon Alexa. Computer Vision AI Technology Eyecloud Cam is completely cordless and requires no base station to operate The Eyecloud Cam is stylish, yet compact and discrete. Put the easy-to-mount Eyecloud Cam at the precise location to facilitate 24-hour detection and surveillance. An Eyecloud Cam at the front door can monitor visitors, inside the home, the Eyecloud Cam can warn of intruders, watch over pets and children, or could help provide early warning of safety incidents. To ensure the safety of property, put an Eyecloud Cam in the backyard or watch over the garage. With its long six-month battery life, onboard AI, and 8GB of local storage, Eyecloud Cam ensures all-round residential, family, and property security, even while power and internet access are unavailable. Eyecloud Cam is completely cordless and requires no base station to operate. Configurable For Alert Situations The cam's smart technology can tell the difference between intruders, visitors, acquaintances, or kids playing in the backyard, and sends alerts only when it detects unusual events. For privacy reasons, the Eyecloud Cam will send a text notification warning to all the connected users, who can then open the app to find out the real reason for the alert. The Eyecloud Cam is completely configurable for alert situations, from snapshots or videos, the owner is in complete control.

Market dynamics are changing the U.S. residential security market, creating new business models that better appeal to the approximately 70% of households without a security system. Smart home adjacencies have helped revitalize the traditional security industry, and alternative approaches to systems and monitoring for the security industry are emerging, including a new batch of DIY systems. Growth in the residential security market and its position as the channel for smart home solutions have attracted numerous new entrants. Telecoms, cable operators, and CE (consumer electronics) manufacturers are joining traditional security players as they compete to fulfill consumer demand for safety and security. Connected products also provide a layer of competition as consumers must decide whether having category devices such as doorbell video cameras, networked cameras, and other products suffice for their security. Increasingly Competitive Landscape Smart home services can provide additional revenue streams for the security industry For instance, IP cameras are a highly popular smart home device rooted in security, and Parks Associates estimates 7.7 million standalone and all-in-one networked/IP cameras will be sold in the U.S. in 2018, with $889M in revenues. Product owners may feel their security needs are fulfilled with this single purchase, as such dealers and service providers are under increasing pressure to communicate their value proposition to consumers. Categorically, each type of player is facing competition uniquely—national, regional, and local dealers all have a different strategy for overcoming the increasingly competitive landscape. Smart home services can provide additional revenue streams for the security industry. In Parks Associates’ 2017 survey of U.S. security dealers, 58% report that smart home service capabilities enable extra monthly revenue. Almost half of dealers also note they have to offer smart home devices and services in order to keep up with their competition. While white-label devices are acceptable in some instances, dealers need to integrate with hero products whenever possible when those exist for a category. For dealers who have added smart home devices and services are all potential benefits and good for business Improved Customer Engagement That 2017 survey also revealed 36% of security dealers that offer interactive services report security system sales with a networked camera and 16% report sales with a smart thermostat. For dealers who have added smart home devices and services, enhanced system utility, increased daily value, and improved customer engagement with the system are all potential benefits and good for business. Security has served as the most productive channel for smart home solutions, mainly because the products create natural extensions of a security system’s functions and benefits, but as smart home devices, subsystems, and controllers expand their functionality, availability, and DIY capabilities, many standalone devices constitute competition to classical security. Particularly viable substitute devices include IP cameras, smart door locks, smart garage doors, or a combination of these devices. Products that are self-installed offer both convenience and cost savings, and these drivers are significant among DIY consumers—among the 6% of broadband households that installed a security system themselves, 39% did it to save money. Enhance Traditional Security Self-installable smart home devices may resonate with a segment of the market who want security While many security dealers believe substitute offerings are a threat, some dealers do not find such devices an existential threat but instead view them as another path to consumer awareness. They argue that the difference between smart product substitutes and traditional security is that of a solution that provides knowledge versus a system that gives one the ability to act on that knowledge. A common theme among professional monitoring providers is that a homeowner who is aware of events happening in the home does not necessarily have a secure and protected household. For example, a Nest camera, a DIY product, notifies a consumer via smartphone about events in the home when it detects motion, but only when the notification is opened and identified will a consumer be able to act on the related event. Self-installable smart home devices may resonate with a segment of the market who want security but are unwilling to adopt professional monitoring; however, providers can leverage these devices to enhance traditional security features and communicate the value of professional monitoring.  Smart home devices and features, while posing a threat to some security companies, are a potential way forward to increased market growth Increased Market Growth A key counterstrategy for security dealers and companies is to leverage their current, powerful role as the prime channel for smart home devices. Many security dealers now include smart home devices with their security systems to complement their offerings and increase system engagement. For example, as of Q4 2017, nearly 70% of U.S. broadband households that were very likely to purchase a security system in the next 12 months reported that they want a camera to be included as part of their security system purchase. In response, many security system providers now offer IP cameras as optional enhancements for their systems. Smart home devices and features, while posing a threat to some security companies, are a potential way forward to increased market growth. Security dealers have an opportunity to become more than a security provider but a smart home solutions provider rooted in safety. Provide Status Updates Comcast has entered both the professionally monitored security market and the market for smart home services The alternative is to position as a provider of basic security with low price as the key differentiator. Comcast has entered both the professionally monitored security market and the market for smart home services independent of security. It has discovered that monetizing smart home value propositions through recurring revenue becomes increasingly challenging as the value extends further away from life safety. Since the security industry remains the main channel for smart home services, security dealers are in a unique position to leverage that strength. Value propositions must shift from the traditional arming and disarming of a system to peace-of-mind experiences that builds off the benefits of smart devices in the home to provide status updates (e.g., if the kids arrived home safely) and monitoring at will (e.g., checking home status at any time to see a pet or monitor a package delivery). These types of clear value propositions and compelling use cases, which resonate with consumer and motivate them to expand beyond standalone products, will help expand the home security market.

In the state of the residential security market today, we see many who are offering home security packages that rely on numerous sensors and multiple devices to provide a comprehensive coverage of the home and provide peace of mind. Each individual sensor or device within the package provides a specific functionality, and the user finds himself burdened by an overwhelming amount of sensors and devices. This overload is intensified by the penetration of additional IoT and smart devices into the home, such as pet-cams or smart speakers that add to the burden of installation and maintenance. In addition, we are witnessing the rise in popularity of DIY security devices, indicating that users are looking for models and technologies that provide both contract flexibility and simplicity of use. The past years have seen major advancements in radar technology, which have brought the formerly military technology into the consumer space. Radars provide interesting prospects for home security and smart homes due to several inherent characteristics which give it an advantage over existing technologies. The resolution of an advanced radar sensor enables not only presence detection, but also provides advanced features for security, automation and well-being Advanced Security And Automation Features Of primary importance, a consumer designed radar sensor provides the user with full privacy, but the use of radar is also beneficial because it is indifferent to environmental, temperature and lighting conditions. In addition, radar signals (at certain frequencies) are capable of penetrating through almost any type of material, enabling concealed installation, robust monitoring in cluttered spaces and even the coverage of several separate rooms with only one device. In terms of capabilities, simple time of flight 2-antenna radar sensors, which have been around for a while, do not provide much additional value in comparison to existing solutions and are not necessarily competitive in terms of pricing. However, the new generation of radar sensors are also opening up new capabilities previously achieved with optics only. Today, the resolution of an advanced radar sensor is high enough to enable not only presence detection, but also to provide advanced features for security, automation and well-being, all in one. Imagine for example, that the security sensor installed in your elderly parent’s home could also detect a fall having occurred, monitor the breathing of a baby or even leaks in your wall. Due to the unique field of view that radar provides as well as the multi-functional potential, this technology will be the key to the awaited convergence of smart home functionalities and minimization of home devices. The security sensor installed in your elderly parent’s home could also detect a fall having occurred Secret Of The Consumer Radar A radar sensor’s accuracy and its ability to support wide functionality and applications is determined initially by its resolution, which is based on two key factors: bandwidth and number of channels. The wider the bandwidth and the more channels the radar supports, the more accurate the data received. Imagine the difference between a 1990s television model and a 4K 2018 television model - As the resolution is ever improving, the sharper and more detailed is the image. When looking at the short-range radar sensor market, prominent companies such as Texas Instruments and NXP are offering radar-on-chip solutions supporting 2\3 transmitters (Tx) and 3\4 receivers (Rx), mainly utilizing frequency bands of 77-81GHz, as they target mostly automotive and autonomous driving applications. Another company that develops such radar-on-chip solution is Vayyar Imaging, an Israeli start-up, founded in 2011, that developed a radar sensor for 3D imaging. Vayyar Imaging directly targets the smart home and security markets with its radar-on-chip, developing modules and products for intruder detection, automation and elderly care (fall detection). Providing not only chips, but complete systems, the new model makes radar technology highly available and accessible. The radar-on-chip technology opens the door to installation of security and well-being devices in locations where privacy or environmental conditions pose an issue Radar-On-Chip Solution The radar-on-chip solution supports 72 full transceivers, an integrated DSP and radar bands between 3-81GHz. The resolution provided by this type of specification is high enough to provide subtle information about people’s real time location posture (lying down\falling\sitting\walking), and breathing, and enables to classify pets from humans, but it is low enough as to not compromise privacy. This type of technology opens the door to installation of security and well-being devices in locations where privacy or environmental conditions pose an issue, such as in bathrooms or heavily lit environments. Moreover, utilization of this technology allows to dramatically minimise the numbers of sensors installed in the home, as it provides full home coverage with just one or two sensors and enables using the same HW to support additional capabilities such as breath monitoring, fall detection and highly accurate automation. Using AI and machine learning, the data derived by these sensors can be leveraged to provide smarter, verified alerts on the one hand and whole new insights on the on the other. The sensor can be tuned to learn the location of the house entrances or boundaries, where the inhabitants are expected to be at night, or where they should be expected to enter from into the home, adding new logics to the traditional yes\no decision making. Home security is widely regarded as a necessity, provides peace of mind to people and is integral to people's day to day lives Additional Smart Home Services Among the evolving home technology verticals, security is by far the most relevant and integral to people’s day to day lives. Home security is widely regarded as a necessity and provides peace of mind to people. Being a legacy industry with many well-known and well-trusted brands, security players are well positioned to introduce new technology into the home and have the ability and credibility to expand their offerings to additional smart home services by utilizing existing infrastructure and channels. With technology giants entering the security arena through the smart home door the DIY security solution market expected to explode with a CAGR of 22.4% (according to a report by Persistence Market Research). Now that new pricing and service models offer minimal commitment, traditional security players will need to step up. Security companies will need to explore new technologies and expand their offering if they intend to stay relevant and competitive in a market trending on functionality converge and minimization of maintenance and installation costs.

  There are many notable trends on the horizon for the physical security and surveillance industry. In the growing area of low-latency live video streaming applications, we will see the continued move to HTML5 playback. For the security industry, live video streaming is an enabling technology that provides many opportunities for dealers and integrators to leverage additional services for the customers. Flash’s Loss, HTML5’s Gain To be effective, the technology needs to be able to stream consistently and reliably from a variety of devices, platforms, browsers and mediums, such as NVRs, on-premise servers or the cloud. HTML5 is now an effective replacement for often-vulnerable Flash browser technology in live streaming workflows. Flash, a plug-in to current browsers, has been a lightning rod for hacking vulnerabilities and malware. As such, most modern browser providers have begun to disable Flash by default, requiring additional actions by users, while support for the technology may be discontinued altogether in the near future. HTML5 implementations can be either cloud-based, or peer-to-peer streamed without Flash technology. Users who can stream live from camera to their choice of device, while enabling low-latency HTML5, gain greater efficiencies and less-expensive platform bandwidth costs.Support for Flash-based technology may be discontinued altogether in the near future Traditional Security Integration In addition, peering live streaming video directly from on-premises cameras and NVRs will take off for security applications, based, in part, on the significant reductions possible in direct operating costs, and a lower total cost of ownership for the end user. Peer-to-peer streaming reduces bandwidth costs and infrastructure requirements by streaming directly from IP cameras, mobile devices, drones, loT devices, to browsers, phones and tablets. It effectively removes implementation challenges from the physical IT infrastructure, while still permitting precise client control of content. Other significant trends will include continued integration of traditional security and live video streaming products and applications into emerging home automation standards including Apple’s HomeKit, Google’s Home and Amazon’s Alexa. We will also see the ongoing move to metadata-driven analytics and smarter, real-time event notifications directly benefitting the physical security industry and providing a deeper, more targeted proactive response.  Peer-to-peer streaming reduces bandwidth costs and infrastructure requirements by streaming directly from drones to browsers Winners And Losers These will be the losers in 2018: manufacturers or software providers who continue using Flash-based players will begin losing significant market share; any company not looking to be more open with their integrations and APIs will lose ground as deployments become increasingly interconnected. EvoStream In 2018 Last year was significant for EvoStream in peer-to-peer live video streaming, as we continued our goal to migrate OEMs off heavy back-end streaming and into peering workflows. As the market has become educated on the advantages, they have clearly stepped up to using metadata software that brings additional intelligence which results in reduced bandwidth requirements, high scalability and flexible deployments.Manufacturers or software providers who continue using Flash-based players will begin losing significant market share in 2018 We have continued to focus not only on peer video, but taking it to the next level – providing the metadata, commands and other various channels necessary to fully replace existing robust streaming back-ends – and this strategy made a big difference for us in the win column for 2017. Much of the challenge for our company has revolved around the spotty support for both WebRTC and low-latency video streaming in HTML5. We’ve had to do more media player creation than we otherwise would have liked, to allow for the one-to-two second latencies we now can achieve in video-streaming surveillance from lens-to-lens. Looking further into 2018 we’ll be interested in some of the emerging Forward Error Correction (FEC) protocols like SRT and how they can improve streaming directly from cameras and NVRs. In 2018 we’ll also be bringing easier integrations to connect devices embedding our software to home automation platforms such as Apple HomeKit, Google Home and Alexa.

Security is more-than-ever linked to consumer electronics, especially in the residential/smart home market. CES 2018 in Las Vegas is therefore brimming with news that will have a direct impact on the security market, today and especially looking into the future. Products for the future of security   CES is a giant trade show for consumer electronics with 2.75 million net square feet of exhibitor space and featuring more than 3,900 exhibitors, including 900 startups - in contrast, ISC West has some 1,000 exhibitors. During the week-long show welcoming 170,000-plus attendees from 150 countries, more than 20,000 new products are being launched. The products incorporate ingredient technologies such as artificial intelligence and 5G that will also be familiar elements as the future of the security industry unfolds. Familiar players at security shows also have a presence at CES, and many consumer technologies on display offer a glimpse of what’s ahead for security The areas of consumer electronics and security are closely intertwined. For example, Apple recently expanded near-field communication (NFC) support to include the NDEF (NFC Data Exchange Format), which will likely accelerate the adoption of smartphones for access control credentialing. In another recent development, Amazon acquired Blink, a home security camera startup that offers wireless home security systems. The acquisition aligns with Amazon’s effort to offer more home devices. Key Security Technologies At CES 2018 Familiar players at security shows also have a presence at CES. For example, Bosch is highlighting its “Simply. Connected” portfolio of smart city technology to transform security as well as urban mobility, air quality and energy efficiency. Many consumer technologies on display offer a glimpse of what’s ahead for security. Are Panasonic’s 4K OLEDs with HDR10+ format or Sony’s A8F OLED televisions a preview of the future of security control room monitors? At CES, Johnson Controls is announcing support for Apple HomeKit now offered in their DSC iotega wireless security and automation solution. Consumers can manage both their security system and also other home automation abilities using Apple’s Home app, or Siri on their iPhone, iPad or Apple Watch. Interlogix is announcing new features and components of its UltraSync SmartHome system, including hands-free voice control, high-definition cameras, an LTE cellular module and soon-to-be-released doorbell camera. The areas of consumer electronics and security are closely intertwined Developments In Crime Awareness ADT has a high profile at CES, including the launch of its ADT Go mobile app, equipped with 24/7 emergency response from ADT’s live monitoring agents and backed by Life360’s location technology, providing emergency response, family connectivity, safety assistance and crime awareness.  ADT is also unveiling a video doorbell and expanding its monitoring to cybersecurity. IC Realtime is introducing Ella, a cloud-based deep-learning search engine that augments surveillance systems with natural language search capabilities across recorded video footage. Ella enables any surveillance or security cameras to recognise objects, colours, people, vehicles and animals. Ella was designed using the technology backbone of Camio, a startup founded by ex-Googlers who designed a simpler way to apply searching to streaming video feeds. It’s a “Google for video:” Users can type in queries such as “white truck” to find every relevant video clip. Smarter homes and smarter computers Do-it-yourself smart home security company Abode Systems announces iota, an all-in-one system giving customers more freedom and flexibility to build out and monitor their smart home. The new form factor has a built-in full-HD resolution camera enabling customers to see and hear what’s going on in their home 24/7 while a built-in gateway supports hundreds of devices to make homes more convenient, safer and more secure. There is also support for Apple HomeKit. Highly programmable and high-performance platforms will no doubt play a role in the future of video surveillance systems in our market  The Z-Wave Alliance will host 30-plus leading smart home brands in the Z-Wave pavilion at CES. A full walk-through home will demonstrate different brands working together to create one cohesive smart home experience. Sigma Designs unveils its 700-Series Z-Wave platform, including numerous performance and technology enhancements in energy-efficiency and RF performance. Personal protection in attendance Self-defence product company SABRE will debut a combination pepper spray with dual sound-effect personal alarm that “alternates between the traditional wailing sound and a primal scream, while a strobe blinks 19 times per second to disorient assailants.” SABRE’s Modern Fake Security Camera includes “sleek, realistic design to deter would-be thieves.” Chip maker Ambarella is introducing the CV1 4K Stereovision Processor with CFflow Computer Vision Architecture. The chip combines environmental perception with advances in deep neural network processing for a variety of applications, including video security cameras and fully autonomous drones. At CES, applications will focus on automotive uses, including advanced driver assistance systems (ADAS), self-driving, electronic mirror and surround view systems. The highly programmable and high-performance platform will no doubt play a role in the future of video surveillance systems in our market. A full walk-through home will demonstrate different brands working together to create one cohesive smart home experience Extending home security and efficiency  The Ring whole-house security ecosystem creates a “Ring of Security” around homes and neighbourhoods. Products include “Stick Up” indoor/outdoor security cameras, integrated LED lighting, a “Ring Alarm” integrated bundle for $199 including a base station, keypad, contact sensor, and Z-Wave extender. “Ring Protect Plans” include 24/7 professional monitoring. The “Streety” phone app, from Vivint Smart Home, extends home security into the neighbourhood. Streety makes it easy for neighbours to monitor neighbourhood activity through a network of shared residential cameras. They can keep an eye on kids, cars and property through live video feeds and use recorded video clips to investigate incidents. A new device making its debut at CES is the Walker “commercialised biped robot,” from UBTECH Robotics, which provides a complete home butler service and is designed to ease the day-to-day operations of a busy home or office. The varied of functions includes video surveillance monitoring, security patrol monitoring, motion detection and “instant alarm,” as well as dancing and playing games with children. The company says Walker will “bridge the gap between technologies that were once only available in scientific research institutions and everyday people.”

Consumer electronics are closely related to physical security. For one thing, electronics consumers increasingly see security as one of the functions they want their smart home systems to perform. We have heard the Internet of Things (IoT) buzzword in our market, and it is also a major force in the changing consumer electronics arena. Because consumer electronics are increasingly tied in with security, many in our industry keep a close eye on developments at the huge Consumer Electronics Show (CES) that kicks off every new year in Las Vegas. There are more security-related announcements than ever at CES, and the show sometimes offers a preview of what’s to come in the world of video. The video technologies our industry uses are generally introduced first in the consumer electronics field, and then are adapted to the more specialized video surveillance market. Over the years, the CES show has provided us the first glimpse of high-profile technologies such as 4K video, and the 2017 show (5-8 January) was no exception. Intelligent Home Automation Systems One of the biggest names in security – ADT – made news at this year’s CES. The provider of automation solutions for homes and businesses welcomed the Amazon Echo and Echo Dot products into its ADT Pulse ecosystem. Homeowners will now be able to arm and disarm their home security system with simple voice commands and a security PIN. It’s just one example of how the “smart home” trend (and IoT) is evolving in lockstep with security. Alarm.com is also promoting a drone that can respond to events around a home or business, providing video from “flying cameras” Vivint, a home security company, announced its new “Sky” smart home assistant product that employs artificial intelligence and manages connected devices. More intelligence was a big emphasis at CES, also including Alarm.com’s “Insights Engine.” It uses intelligence to analyze (and “learn” from) behavior and activity patterns of connected devices in the home. Alarm.com is also promoting a drone that can respond to events around a home or business, providing video from “flying cameras.” Video Wallpapers And 4K Ultra-rich Screens Also at CES 2017, NXT-ID demonstrated a miniature module within a wearable smart band that combines Bluetooth Low Energy (BLE) and Near-Field Communication (NFC) to enable “intelligently-connected” devices. Which of the video introductions at CES 2017 offer hints of what’s ahead for the surveillance industry? How about a “minimalist” TV, essentially a 2.5mm-thick “video wallpaper” that includes an OLED (organic light-emitting diode) display and attaches to the wall using magnets? (How might such a product impact what security control rooms of the future might look like?) Sony and Samsung unveiled “more realistic” displays including 4K “ultra-rich” screens. Futuristic Technology Virtual reality was a big theme at CES, with companies coming out with new headsets and tools for creating better and more immersive experiences. The search is on for business applications – might security uses be among the possibilities? Increasingly sophisticated robots were featured at CES, including robots with realistic facial expressions that hold intelligent conversations. Robots have invaded the security market already, but how will new capabilities expand the ways they are used? (There were even cars that can read your lips – also among the highlights of CES 2017.) Looking ahead to the new year, technologies we use for security will continue to change in new and interesting ways. If CES 2017 offers an early clue, we will have plenty to talk about.

I’ve been hearing a lot of talk lately about the “user experience” or UX. UX is a techy term that refers broadly to how a customer uses a product, including both how the product operates and hundreds of other factors that can enhance – or conversely, can detract from – how a customer perceives and experiences a product. In SourceSecurity.com’s world of digital publishing, an optimum user experience is the Holy Grail. How a user experiences digital media, how smoothly, how intuitively, is critical to success. Companies like Apple have elevated and expanded the concept of UX to include both how a product works and what it looks like, how it feels, even the packaging and the store where it is bought. But I wonder how well we in the physical security market are embracing the idea of UX. Physical Security & User Experience When it comes to home automation, for example, UX will be the difference between success and unrealised market potential. The security market is increasingly looking to play in the home automation space, and making all the home automation gadgets work together seamlessly, conveniently and accessibly for non-techies (i.e., UX) will ensure success. Home automation is a consumer market, but UX is also important in the business-to-business (B2B) market where most of our industry operates. The difference between a consumer and a B2B customer is almost negligible. They’re all people, humans, and it’s therefore just as important that their experience with technology be pleasant, productive and stress-free. So let’s consider the question: Is the physical security industry doing enough to maximize the user experience (UX)? How well do we facilitate the interface of humans and technology? Is the security industry doing enough to maximize the user experience?How well do we facilitate the interface of humans and technology? We recently asked our Expert Panel Roundtable to discuss the elements of an effective video system user interface. The answers reflected the high level of thought that goes into how systems are designed today. One Expert Panelist summed up the goal as being to “make complex systems simple without compromising on features.” Systems should certainly be intuitive to use. It’s a good start, but UX is more than that. UX Or UI? In fact, there is a difference between user experience (UX) and user interface (UI). I have heard the UI of a product compared to “gloss,” and UX compared to “inner beauty.” To what extent does our industry design products from the inside out with UX top of mind? On the other hand, how many of us are playing catch-up at the UI game, trying to improve only the outward elements – like putting lipstick on a pig? We need to improve our best practices in this area. At what point in the product design process do we think about the user experience (UX)? There are a lot of companies that say they now “get it,” but these things can move slowly to the detriment of our customers (and our industry’s reputation). Maximizing Customer Experience The term UX originated in our changing technology universe, but the term has a more general meaning that is just as relevant to our industry. How do we maximize the CX – “customer experience?” It’s a pertinent question that relates to all aspects of our business (even analog). The customer experience, broadly interpreted, is how we as companies interact with our customers. What is the “customer journey,” and how do we manage it to ensure customer wellbeing and repeat business? Every time we interact with a customer, it is part of that journey, and is an opportunity (or a missed opportunity) to improve it. Security dealer/integrators are closest to the end user customer and should be especially diligent in managing the relationships. UX is a relatively new word, but the philosophy behind it is tried and true. But how well are we implementing it, and how could we do better?

With a mission to provide and maintain good quality homes for Blackpool Council’s tenants and leaseholders, BCH has won a number of awards and accreditations for housing, repairs, customer services and community projects. The safety and security of residents is a high priority for BCH, which is why it has used products from STANLEY Products & Solutions for many years. During this time the primary system was made up of a GDX5 door entry system, along with an Indigo 1000 access control system, which were fully integrated. “We have a policy of continual improvement in the service we provide,” explains Anthony Walker, Mechanical & Electrical Officer at BCH. “Although the previous configuration performed well, I was convinced that the business and operational benefits of remote monitoring and the cloud could be utilised by upgrading the Indigo 1000 with a PAC 512 access control system.” Innovative Remote Monitoring Platform The PAC 512 devices control all aspects of two secure doors, with up to two card readers installed as entry and exit readers on each doorAn upgraded system was specified for a BCH site comprising 80 blocks. It utilizes the existing GDX5 front panels, which have been integrated with the PAC 512 controllers to create a highly innovative remote monitoring platform that can be accessed via a PC, tablet or smartphone. This is achieved using a general packet radio service (GPRS) platform, which is a faster and cost-effective means of connecting remote sites via a mobile network. It provides an enhanced service over traditional mobile/landline telephone connections and makes administration of the system more flexible. The PAC 512 devices control all aspects of two secure doors, with up to two card readers installed as entry and exit readers on each door. Each door also has a programmable auxiliary input that may be used for alarm system integration, and an auxiliary output that enables a buzzer or strobe to activate when security is breached or a door is left open. Email Alerts During Equipment Failure In the event of communication loss, the PAC 512 allows all local functionality to continue until the server connection is restored, while the system features an auto-dial or email alert program that, in the event of an equipment failure at one of the locations, sends a notification so that the issue can be quickly rectified. In the event of communication loss, the PAC 512 allows all local functionality to continue until the server connection is restored Explaining the benefits of using PAC 512, Andrew Burton, area sales manager at STANLEY Products & Solutions, says, “The cloud revolution has had a dramatic effect on the physical security equipment industry. Its development into access control technology means that not only can a system be managed remotely, specific personnel can even be granted or denied access to certain areas at different times, making it not only good for security but also for health and safety. “Furthermore, in the event of a theft or antisocial behavior, it is possible to pinpoint exactly who was where and initiate appropriate action, using the live events and reporting.” Remote Diagnostics And Servicing BCH can also access information via the PAC Residential Cloud – helping to further enhance its remote monitoring operation. Remote diagnostics, technical issues and servicing can be carried out, and it’s also possible to remotely view status, set and unset a system and access an event log. For instance, if someone loses a key fob, BCH can access their information, carry out an authorization check, let them into their abode and, if necessary, deactivate the missing device. It also allows the incumbent installer to remotely access the system’s software to physically input any special information such as extended door release times for specific residents. Programming Key Fobs Remotely BCH worked with STANLEY to generate reports which show when a key fob hasn't been used for a specific period of timeWith a number of vulnerable residents, BCH worked with STANLEY Products & Solutions to generate reports which show when a key fob hasn't been used for a specific period of time. Anthony Walker comments, “If the report indicates non-use of a fob, we can take measures to deactivate it, and/or can send someone over to check on the person concerned and, if necessary, notify next of kin or the relevant authorities. “In extreme circumstances, we can also remotely open doors to allow access to the emergency services. Having the ability to immediately and remotely program fobs has been particularly beneficial to our customers who previously would have had to travel to our offices for this to be completed - saving both time and money and making best use of our resources.” Seamless Migration To Cloud With a large number of residents, each with their own key fobs, Anthony Walker was keen to avoid any disruption during the upgrade and wanted to ensure that the process was achieved as seamlessly as possible. Configuring the physical hardware was helped by the installation team’s existing knowledge of STANLEY Products & Solutions’ technology. On-site training was also provided by experts from STANLEY Products & Solutions and, on the very rare occasion when there was a problem, a full support and advice package was available. The use of the PAC Residential Cloud meant that the migration of tenant fob information into new system was straightforwardInstalling a new access control system can often result in replacing existing key fobs with new ones – not only is this costly and inconvenient but there is also an administrative burden associated with transferring all the information to the new devices. However, all these issues were circumvented, as the use of the PAC Residential Cloud meant that the migration of tenant fob information into new system was straightforward – so much so that tenants didn't even realize any change had taken place. In addition, having access control data in the cloud means that it is always backed up. Enhanced Safety And Security BCH’s Anthony Walker considers the installation a total success and concludes, “I initiated this upgrade project because I firmly believed that it would improve tenant satisfaction and make our overall operation more efficient.” He further added, “I’m delighted that both of these objectives have been achieved and that STANLEY Products & Solutions’ access control technology has improved security, safety and protection across our estate.”

Property is one of the biggest targets for crime in the UK, especially open land. There are thousands of acres worth of property across the UK which aren’t effectively secured, as a result of which they have become hot-beds for crime, anti-social behavior, and not least fly-tipping. Security therefore must be a top priority for property owners, too many of whom tend to favor traditional methods such as fencing or hiring security guards. But, these methods come with a premium budget, with manned security running at a cost typically of some £300 per day. Nor is it possible to guarantee that every inch of a property is monitored. An increasingly adopted solution is Ad Hoc Property Management’s Smart Tower Security System and Smart Alarm System. Ad Hoc’s Smart Camera Security Tower sits six metres tall with a 36x optical zoom magnifying distances of up to 150 yards Ad Hoc Smart Camera Security Haringey Council contacted Ad Hoc Property Management after one of its industrial sites, Rosebery Industrial Estate in London, was repeatedly being targeted by fly-tippers over the course of many years. Every time the property was dumped with waste, it was costing the council hundreds of pounds to have their waste contractor called out to clean-up. By November 2017, they had expensed literally hundreds of thousands of pounds. By the end of the month the first Ad Hoc Smart Camera Security Tower was deployed, since then costs and incidents have plummeted. In fact, there have been no major incidents and local residents and tenants alike are delighted, welcoming the improved local environment. Ad Hoc’s Smart Camera Security Tower sits six meters tall with a 36x optical zoom magnifying distances of up to 150 yards, and a 12x digital zoom to enhance optical performance. Using state-of-the-art SMART technology (the same technology used in monitoring US Defense Center, The Pentagon), the tower boasts a 360 degree camera which can be programmed to move zones at set intervals for 24/7 monitoring. Utilizing wireless technology, the camera is able to filter large objects from those that are small, ensuring the alarm is only triggered when there is a clear threat. Ad Hoc’s Smart Cameras have been deployed successfully by numerous property owners around the UK" Ad Hoc's Property Security Solutions “Open land is one of the biggest targets for waste dumping, but it doesn’t have to be. Ad Hoc’s Smart Cameras have been deployed successfully by numerous property owners around the UK, preventing anti-social behavior and, more importantly, reducing opportunity for property-related crime,” said Darren Tubb, General Manager, Ad Hoc Security UK Limited. Land owners aren’t the only ones who can benefit from Ad Hoc’s security solutions; property owners of retail spaces, industrial buildings and homes who traditionally look at hiring in security guards, can benefit too, deterring fly-tipping and other anti-social crimes. As it stands, if a property is fly-tipped and no one is caught, it is the responsibility of the property owner to remove the waste legally at their own expense, which means hiring in a company licensed to remove these materials. However, as more property owners become aware of the technology available to them through Ad Hoc, not just in protecting the property but in helping police to identify the culprits, we could see property damage and fly-tipping become a thing of the past.

A landmark mixed-use development in Nigeria has been secured by the latest British perimeter technology. Crash-tested bi-folding speed gates with inlaid SR security-rated mesh panels have been installed at Nestoil Towers on Victoria island, Lagos, along with crash-tested bollards and blockers. Cova Security Gates from Crawley – creators of the crash-tested speed gate – won the contract to supply and install from Nigerian construction company Julius Berger. Nestoil Towers is a 15-storey mixed-use development consisting of 7,500 sq m of office space, 3,500 sq m of residential space High Performance Glass The prestigious Nestoil Towers is a 15-storey mixed-use development consisting of 7,500 sq m of office space, 3,500 sq m of residential space, a multi-storey parking facility as well as a recreational facility – and houses Julius Berger’s new corporate head office. The building form was created using gentle curved surfaces of high performance glass with horizontal tubular details which accentuate the sweeping effect of the curved façade. The arced curtain walls are further defined by a surround of solid white metal panels to complete the contemporary composition of this building. Cova were tasked to provide secure vehicle and pedestrian access and to protect access from the gatehouse for staff entrances and exits at different areas and around the main building. Security Of The Gates Cova supplied five crash-tested trackless bi-folding speed gates, one standard bi-folding gate, five rising arm barriers, four crash-rated bollards, a crash-tested shallow depth road blocker, a full-height double turnstile and a push button access control system that controlled the entire turnkey project. The gates were clad with steel fencing manufacturer Zaun’s SR2-rated Super10 steel mesh to add to the security of the gates. Cova’s design team manufactured each product bespoke to the client’s specific requirements for the project Cova’s design team manufactured each product bespoke to the client’s specific requirements for the project, because of the weight and material of the mesh, to ensure PAS68 test standards were fully met and foundation requirements, speed of opening and closing and power control were all as specified. Implement Protection All gates and turnstiles were finished in ‘Signal White’ to blend in with the design of the tower and the fence line. Cova filled three 40ft containers for shipping to Nigeria with all products tested prior to leaving the factory as part of its ISO9001 process and by Julius Berger-appointed auditors. Installation was arduous and fraught with difficulties, but once completed, a Cova engineer provided full training to Nestoil Towers security team on how to operate the gates, blockers, barriers and turnstile on a daily basis so that they could correctly implement protection in the event of a terrorist vehicle attack.

Beykent University in Istanbul Turkey was established as a non-profit organization by Adem Celik-Beykent Educational Foundation and started its education programs in 1997. Since then, it has grown its teaching and research facilities over five campuses for a population of approximately 29,000 students. The university offers a high-quality learning experience which includes 72 Associate’s degrees, 69 Bachelor’s degrees and over 50 Postgraduate programs. Medical students at Beykent University need to take lab exercises including audiometry and advanced simulation. However, in the audiometry lab, only 3 out of 20 students among a class are able to observe in the silent cabin and there is no other access to this cabin from outside. Also, patient simulation by students needed to be reviewed more closely while and after performing the exercise for educational purpose. Hanwha Techwin high resolution cameras were installed in labs to support medical students High-Res Camera Installation      About 450 Hanwha Techwin cameras were installed at multiple campuses of the university from Oct. 2015 to Aug. 2017. Especially 5 Megapixel high resolution cameras (5 of SND-6084R, 11 of XNO-8080R) were installed in labs to support medical students’ education. In the audiometry lab, Wisenet cameras installed inside the cabin made the rest of 17 students standing outside able to observe what is happening when hearing tests are being carried out. For the advanced simulation lab, Wisenet cameras were transferring images and sounds of the exercise performance collected from 3 simulation rooms to 1 observation room, making it possible for students to see the mistakes and the good examples on projection or television screens. The University has also deployed Wisenet cameras and recorders in order to help create a safe and secure environment for students and teachers throughout the campuses including VIP house, classroom, auditorium, outdoor campus and Medical School and Faculty of Dentistry in Avalon Campus. Over 700 Winset cameras to be installed in other locations throughout the University" Wisenet Camera Integration Results “The most important reason for us choosing Wisenet products was the efficient way they work smoothly with software applications. The functionality promised to us at the sales stage has been delivered and the Hanwha Techwin team in the Turkey office have handled the project with care from start to finish. They have always been just a phone call away when we needed them for problem solving and they also provided extensive trainings. Their willingness to ensure continuity of the project has been a major benefit to us. As a result, we will be continuing to install Wisenet cameras in other locations throughout the University and are planning to have about 700 installed by the end of the project,” Barkin Oktem, IT manager at Beykent University.

DUOX, the Fermax 2 Wire digital system using stylish VEO video monitors was the system of choice for DUK Construction LTD responsible for the installation of electrical and security systems in this prestigious new development in South London consisting of 88 apartments and 5 communal entrances together with 13 bike and bin storage areas.  DUOX Access Control System The Fermax system combines the modern innovative 2 wire DUOX access control system with high specification 316 MARINE grade stainless steel door entry panels, laser cut at the Fermax manufacturing facility in Valencia, Spain and specifically designed to meet the needs of the project by integrating a stylish proximity access control reader at each entry point. Networked CCTV also provided by Fermax UK completed the site security and door entry system The system provides ease of access for residents, visitors and trades people as well as offering a host of features for residents using the new DUOX VEO monitor installed in each apartment. As well as its elegant design the VEO monitor complete with handset provides the added PHOTOCALLER feature which enables residents to capture and store images of visitors who have called their apartment from the entrance panel while they were away. Networked CCTV also provided by Fermax UK completed the site security and door entry system.  Fermax 2 Wire DUOX System System design and onsite technical support by the Fermax engineering and commercial team ensured that the project was completed on time and to specification. DUK Construction project manager commented “The Fermax 2 wire DUOX system was very easy to install and we were given excellent support from Fermax UK in the face of very tight schedules and a number of technical challenges. We are delighted with the system solution provided by Fermax.” If you want to know more about DUOX advantages, download our e-book. Discover the power of digital in 2 wires!

ProdataKey (PDK), an innovator of cloud-based networked and wireless access control products and services, and Dwelo LLC, a provider of smart-home solutions purpose-built for apartment owners, managers and residents, has announced a partnership that is seamlessly integrating PDK’s cloud access control technology into the Dwelo smart apartment platform. Dwelo’s web and mobile software, which currently offers apartment dwellers the ability to control smart devices such as light switches, thermostats and door deadbolts for their individual units, has added features to manage access to common areas of their building or community, such as entry gates, clubhouse, gym and laundry facilities.  These spaces can now be secured by PDK’s cloud access control solution, pdk.io, providing apartment property managers and owners with valuable operational efficiencies. The administrative software interface, not visible to residents, enables management to easily establish and enforce authorized hours of use for common facilities. An audit trail reports all traffic into the property, including any one-time credentials issued by residents, which can be used to assist in investigations in cases of theft or vandalism. When residents move out, their access to unit, common, and perimeter access is immediately deactivated, eliminating the risks that accompany traditional keys that would otherwise remain in circulation. The system is subscription based, with property managers able to recoup the cost in both efficiencies and enhanced revenue  Scalable And Affordable Security Solutions Beyond operational efficiencies, residents can unlock perimeter and common doors or gates using the same mobile app they use to control their apartments. In addition, they have the ability to use their phones or computers to generate temporary, one-time credentials that allow visitors, delivery and service people to gain access as needed. These features add to the conveniences afforded to residents living in Dwelo-enabled smart apartments.  Both Dwelo and PDK have built successful businesses by leveraging the power of cloud technology to create scalable, affordable solutions that offer unprecedented ease of installation for contractors and simple usability for customers. With their combined areas of expertise in home automation and security, together they see an opportunity to serve a large and generally neglected market sector – apartment renters who desire the same smart home technological conveniences as today’s home owners and seek out communities that offer those smart home solutions. The Dwelo/PDK solution is available for both new construction and retrofits. After an initial per-unit installation charge, the system is subscription based, with property managers able to recoup the cost in both efficiencies and enhanced revenue.  Enhanced Apartment Living “Dwelo is thrilled to be partnering with such an innovative company as PDK. PDK is a technology leader in the electronic access control space, and Dwelo and its customers are already benefitting from their forward-thinking approach to access." Our partnership will bring tangible benefits to all stakeholders involved within the multi-family residential market sector" "The consolidation of smart home control and perimeter and common area access control, in one platform, is a powerful marriage for multifamily property owners. We look forward, with PDK, to crafting more solutions that address the specific needs of these customers,” says Mike Rovito, CEO of Dwelo, LLC. “PDKs solution has been embraced by customers in the commercial sector for its simple ease of use and platform flexibility. Our wireless and PoE options allow for cost-effective takeover of legacy equipment, while supporting new construction projects with all the benefits derived from leveraging the network." "Our mantra, simplicity without compromise, dovetails perfectly with Dwelo’s corporate mission to enhance apartment living through easily accessible IoT technology. Our partnership will bring tangible benefits to all stakeholders involved within the multi-family residential market sector,” says Evan Tree, CEO of ProdataKey.