There are many new technologies at ISC West this year. There are also some tried-and-true solutions on display. More mature products have the benefit of being fully vetted and battle-tested, which may make them a more comfortable choice for security customers. I had a couple of discussions on Day 2 of the show about the advantages, and possible drawbacks, of new products.
“To a security director, when you say ‘new,’ he translates that into ‘risk,’” says Bill Spence, VP of Sales, U.S., Canada and Western Europe for HID Global’s Lumidigm biometrics brand. “Anytime you say new, there is a probability of risk. The key is to educate. Education quantifies risk, and an educated customer can make an intelligent decision about risk versus reward.”
“We have to take customers from where they are to help them understand new technologies,” says Spence. “We must give them a bridge to that understanding, and education is the bridge.”
Lumidigm Biometrics Integrations
An app provides graphics that take installers step-by-step through the installation process
HID Global is incorporating Lumidigm biometrics into the new iClass SE RB25F fingerprint reader being highlighted at the show. Two-factor authentication can use either a card or mobile credential along with biometrics; there is no latency; and templates can be stored on a card.
Another new offering at the HID Global booth is an augmented reality tool to simplify installation of newer systems that incorporate the more secure OSDP protocol. An app provides graphics that take installers step-by-step through the installation process.
Also highlighted at the HID Global booth — and at the booths of turnstile manufacturers throughout the show — are embedded readers that provide tested and certified mobile access control for turnstiles. IClass SE technology is embedded in the iRox-T Turnstile Reader from Essex Electronics.
Innovative Security Technologies
There’s a delicate balance at any trade show between creating excitement about new products and educating customers to be comfortable with new technologies. There is some of both at ISC West 2019.
In the future, hardware will be a delivery device, not the core of systems
“We are on the cusp of change in the industry, and it’s closer than ever,” says Jennifer Doctor, Johnson Controls’ Senior Director, Project Management - Intrusion. “We will see the impact of promised technologies that will come from other industries, such as artificial intelligence. The very definition of security is changing. We are an industry that needs to be risk-averse, and we need to prove out the technology. There is innovation, but we just need to make sure technologies are what the market wants and expects.”
“In the future, hardware will be a delivery device, not the core of systems, which will come from intelligence in the software and from services,” she adds. “The products we deliver will enable that.”
Have 30 percent of service companies in the U.S. security market jumped into the cloud?
PowerSeries Pro Intrusion Portfolio
Johnson Controls is highlighting the commercial PowerSeries Pro intrusion portfolio, which features PowerG encrypted technology that enables wireless systems that are cyber-secure.
The cloud is coming on strong, and one company finding success in cloud systems is Eagle Eye Networks, which has seen 93% compounded annual growth over the past three years. Economies of scale have enabled them to lower subscription prices by 35%, with an extra 10% decrease for customers that pay annually. Ken Francis, President of Eagle Eye Networks, says they are signing up 50 new dealers a month for the cloud video offering.
Francis estimates that 30 percent of service companies in the U.S. security market have jumped into the cloud
“It’s really heating up,” says Francis. “The general cloud is driving increases in the surveillance cloud.”
Jumping To Cloud
Embracing the cloud and recurring monthly revenue (RMR) requires that dealers transform their businesses to ensure success. Francis says dealers should dedicate sales resources to cloud offerings rather than expect everyone to sell the cloud, and there should be a base commission plan on RMR services in lieu of upfront project fees. March Networks is also showing integration of video with the Shopify cloud-based point-of-sale (POS) system
“Talk to professionals about your cash flow and understand how to capitalize on financing partners to ensure cash flow while investing in the RMR stream,” he adds. “And look for ways to reduce your costs to serve the customer base as your RMR increases.” For example, use of remote site diagnostics, configuration and support can avoid the need for expensive “truck rolls” that can undermine profitability.
Francis estimates that 30 percent of service companies in the U.S. security market have jumped into the cloud. Alarm companies, which are accustomed to the RMR model, are generally ahead of the curve, while traditional security integrators are lagging. “It’s a requirement to change or die,” he notes.
Insight Hosted Managed Service
Also, in the area of managed services, March Networks is highlighting its Insight hosted managed service that can provide instant information on video systems located at remote sites, including visibility into firmware versions, camera warranty information, and cybersecurity status of systems. The ability to dive deeply into system status empowers a new recurring revenue stream for integrators.
Color-coded icons summarize system status and show pending issues and clicking on the icons provides detailed workflow information. The system can also be offered for smaller systems such as those at convenience stores and quick-serve restaurants. March Networks is also showing integration of video with the Shopify cloud-based point-of-sale (POS) system. The integration enables managers to evaluate POS information, especially anomalies, to determine possible employee theft and other shrinkage issues.