Maxxess Strengthens Bond With MENA Consultants And Integrators With The Appointment Of Issam Alhamadam As BDM For MENA Region

Maxxess (MAXXESS Systems, Inc.) is targeting increasing demand across the Middle East and North Africa regions for affordable, seamlessly integrated systems and visitor management solutions, with the appointment of Issam Alhamadam as Business Development Manager (BDM) for the MENA region.

He joins the company at a time of exciting growth for its eFusion and eVisitor technology, with a number of major projects in the pipeline. The market is being boosted by a drive towards diversification across the Gulf States and a progressive focus on running buildings more carbon-efficiently.

Deploying integrated solutions

“The acceleration we are now seeing is being driven by demand for more efficient operations, enabled by powerful yet simple-to-implement integrated solutions that eliminate gaps in security and automate, and standardize processes,” said Issam Alhamadam, who brings with him more than a decade of experience working on access, video, and security projects with major vendors in the region.

Issam Alhamadam adds, “As customers look to streamline their operations and adapt to fast-changing market conditions, increasingly they appreciate the benefits of being able control all their systems from a single, user-friendly interface. At the same time, they understand the importance of achieving a low total cost of ownership and identifying solutions that give them long term value and sustainability.”

eFusion technology

eFusion technology enables comprehensive, seamless integration of security and building systems

eFusion technology enables comprehensive, seamless integration of security and building systems, plus front-of-house services, in diverse industries and settings, ranging from hotels and hospitality to healthcare, education, transportation and logistics, and mixed-use developments. The technology’s feature-rich access control software can be integrated with a wide range of best-in-breed systems and technologies, video surveillance, fire, intruder, building management, and other security, safety, and site-specific applications and hardware.

In the hotel and hospitality sectors, eFusion is now favored by customers because of its off-the-shelf integration to leading hotel management software. This allows front-of-house and back-of-house teams to work seamlessly, enabling reception staff to securely check-in guests and authorize room and leisure access, while delivering in-room dining, housekeeping, concierge, and other services more efficiently to ensure an enhanced guest experience.

Secure and efficient visitor management

Maxxess eVisitor enables secure, efficient management of visitors, including staff, contractors, guests, and the public, with pre-bookings, streamlined identification, and verification processes that ensure smooth arrivals, car parking, and meeting room access.

Crucially, eVisitor now also gives customers a range of hygienic, frictionless, and touchless tools, including mobile access control, which allows authorized visitors to pass through security with QR codes or at the simple wave of a hand, or tap on their smartphones.

MENA expansion plan

“We’re delighted to welcome Issam to the Maxxess family,” said Lee Copland, the Managing Director for the EMEA region at Maxxess, adding “He joins us at a particularly exciting time, when much of the region is embarking on major government-backed and transformational programs. Issam’s experience and industry knowledge will support our regional expansion plans and he’s already working closely with our network of consultants and systems integrators on some of the most important projects that we’ve delivered so far.”