Omnicast 4.7, The Latest Version Of Genetec’s IP Video Surveillance System
Omnicast 4.7, The Latest Version Of Genetec’s IP Video Surveillance System

Omnicast 4.7 – IP Video Surveillance System Omnicast is the IP video surveillance system of the Security Center, Genetec’s unified security platform. It is the perfect solution for organizations requiring seamless management of digital video, audio and data across any IP network. The release of the latest version Omnicast 4.7 provides an array of new features and enhancements to the system. New Features & Enhancements  Video Trickling: Video trickling leverages the recording capabilities of the edge devices (IP cameras and encoders) by providing the ability to choose and transfer the video from the edge on demand and store it in Omnicast for long-term archiving. This new feature allows for increased recording reliability, bandwidth usage optimization by only transferring video of interest at the right time, and the opportunity to lower costs of remote-site recording by going serverless. HTTPS support: HTTPS support increases security of the edge device communications by encrypting the commands and controls of the cameras. The support for HTTPS is available with all Axis cameras and encoders, fifth generation Sony cameras, and the Genetec extension when supported by the partner. Simplified unit enrolment process: It is now possible to search and enroll cameras by manufacturer name and add units to the system based on a specific IP address range so that multiple units can be added simultaneously, saving considerable time during setup. Support for Axis cameras’ Cross Line Detection feature: Customers can now monitor and handle cross line alarms within Omnicast, and search for cross line alarms directly from the Archive Player. Additional languages: In order to enhance the user experience, Arabic, Persian, Thai and Russian languages have been added to Omnicast 4.7. The user interface has also been adjusted to read from right to left in both Arabic and Persian.

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MOBOTIX MxMC 1.1 Includes Full Range Of Professional VMS Functions & Free One-Day Training
MOBOTIX MxMC 1.1 Includes Full Range Of Professional VMS Functions & Free One-Day Training

MOBOTIX has released an enhanced version of the intuitive Video Management Software platform, the MxManagementCenter for Windows and Macintosh. The latest version has been optimized to provide a full range of functions required for efficient and professional video surveillance management. The new MxMC has no system limits and can handle hundreds of cameras and users, live and recordings up to terabytes per camera. The number of recording servers is unlimited. MxMC 1.1 can be downloaded free of charge and is licence free.  Playback Technology MOBOTIX power playback technology of MxMC provides with direct fileserver access 60-times high-speed rewind and fast forward search capability of the recordings as well as a comfortable time lapse search, which reduces a 24-hour video footage down to nearly one minute for example.   Remote Access Thanks to the integrated scaling of image size and frame rate, MxMC supports optimized remote access of live images and playback of recordings over limited bandwidth connections, and is still able to retrieve related image details in full resolution. MxMC includes a complete user rights management. All functions and views can be easily defined per individual user, even down to a simple quad view arrangement with dedicated camera views. In order to become familiar with the exciting new features of MxMC. MOBOTIX is offering a number of free-of-charge trainings worldwide.

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MOBOTIX Brought Innovation And Partnerships To ISC West 2017
MOBOTIX Brought Innovation And Partnerships To ISC West 2017

During ISC West 2017, MOBOTIX, the German System Manufacturer of Professional Video Management (VMS) and Smart IP Cameras presented its latest IP video security products and innovations including vertical specific solutions for IoT, retail, home automation, perimeter, transportation and industrial markets.Mike Bomas, General Manager for the Americas at MOBOTIX Corp. said, “Our innovative decentralized camerasystems and efficient video analytics within our ultra-reliable chassis are designed for a wide range of applicationsrequiring quality video along with flexible automation and integration tools to deliver a customer & applicationspecific solution.”As part of a strategic focus to open up its technology to the market, MOBOTIX demonstrated its latest innovations and integrations with key technology alliance partners including Genetec, Accel Robotics, SierraWireless, E-Holovision and Overland.The event also featured demonstrations of MxActivitySensor 2.0, the intelligent 3D motion detection systemusing on-board analytics to reduce false alarms caused by atmospheric conditions, animals and debris.The MOBOTIX range of award winning Thermal radiometry cameras were also showcased, including dual lensconfigurations able to offer both video and thermal imagery with alerts for up to 20 different kinds of temperatureevents in a range from -40 to +550°C for both security applications and fire detection.“Our diverse portfolio combined with innovative application interfaces and system development tools enablesystem integrators to build high value solutions that seamlessly combine a wide range of technologies to meet theneeds of our customers, while preserving the integrity & security of their computer networks”, Bomas adds.

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Mobotix Updates MxControlCenter Software
Mobotix Updates MxControlCenter Software

MOBOTIX, the world's largest manufacturer of megapixel network video surveillance systems, recently unveiled a major update to MxControlCenter, its network video management platform. Focusing on operator usability, MxControlCenter 2.5 introduces a host of new features, including: saved search profiles to make user defined common search queries a single-click operation, unlimited users and groups rights management control with full action audit log, and video motion search on recorded footage to identify critical events quickly. Playback is improved, putting common functions in user friendly locations. MxControlCenter 2.5 also improves initial system setup, allowing recording paths for multiple cameras to be configured in a single operation. "Other vendors charge tens of thousands of dollars for their video management platforms," said Steve Gorski, General Manager, Americas, MOBOTIX. "We provide this software to our customers with no per-server or per-camera licenses and no installation fees with unlimited instances, plus phone and e-mail support for the life of the system." "ControlCenter allows users to easily manage and monitor their cameras and footage on-the-fly. This new release cements ControlCenter's position as a market leader and strengthens the overall MOBOTIX offering," Gorski said. These new features build on MxControlCenter's already strong capabilities including: alarm notification and management, system and software configuration management and backup, automatic camera discovery and setup using built-in Bonjour services, and flexible grid and background layouts. MxControlCenter 2.5 integrates features for managing video walls using readily available thin client PCs & LCD screens, making command center setups simple and cost efficient. The new software has an improved export function with additional container formats. Live recording of camera streams - even different cameras - as one clip on the local archive, means that someone tracking suspicious persons in an MxCC layout across several cameras can track that group or individual and record it as one clip. "The new MxControlCenter update from MOBOTIX has made my day-to-day use of the system much easier. I've always loved this software, and the new features make it an even more powerful tool for managing our security system," said Adam Lewis, Operations Manager, Canada Bay Club.

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Avigilon Links High Definition Video With Point Of Sale Transaction Data
Avigilon Links High Definition Video With Point Of Sale Transaction Data

Launched at ASIS 2009 in Anaheim, CA, the Avigilon Control Center HD Point-of-Sale (POS) Transaction Engine is a new add-on feature to the award winning Avigilon Control Center Network Video Management Software (NVMS). Avigilon Control Center HD POS Transaction Engine links live and visually lossless recorded high definition video with transaction data, enabling security professionals to search and quickly find specific transactions and associated indisputable video evidence for event validation.Meeting the increasing demands for better video quality, Avigilon Control Center HD POS Transaction Engine helps customers reduce shrinkage and theft, and address compliance requirements, by enabling security professionals to more quickly and successfully find video surveillance footage associated with a specific transaction. The transaction engine provides customers the ability to link vital business intelligence with HD video, helping to analyse operations and improve bottom line performance."With the current economy, all departments within an organization are focusing on performance," said Dave Tynan, vice-president of global sales and marketing at Avigilon. "The new Avigilon Control Center HD POS Transaction Engine is a highly effective tool for associating any character based transaction data-such as point of sale data and bar code data-with HD video to provide indisputable and instantaneous evidence to deal with liabilities, shrinkage, service level improvement, and process efficiencies."Avigilon Control Center HD POS Transaction Engine includes the following features and benefits:Multiple streams of transactions from devices such as cash registers, automated teller machines (ATM), or bar code scanners can be associated to a single HD camera to cover a larger field of viewTransactions are linked to associated video to allow instant review, including accessing individual transactions using a powerful search functionTransaction information is simultaneously displayed alongside live or recorded videoException filtering and reporting allows the triggering of events when transactions match certain criteria. These events can be mapped to on-screen alerts, e-mail alerts, and other system events.

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Avigilon Control Center 4.6 Network Video Management System Provides A Powerful Engine For HD Surveillance
Avigilon Control Center 4.6 Network Video Management System Provides A Powerful Engine For HD Surveillance

Avigilon Control Center 4.6 The award-winning, enterprise-class NVMS platform, Avigilon Control Center was engineered from the ground up to intelligently manage HD video, delivering both situational awareness and complete image detail. Avigilon Control Center captures, transmits, manages, stores, archives, plays back, and exports HD video while efficiently handling bandwidth and storage. Avigilon Control Center's modular, open architecture allows system designers to integrate Avigilon solutions with existing assets including analog and IP cameras, access control and other intrusion systems.  New features Expanded third party IP camera support Avigilon Control Center 4.6 delivers expanded support for a wide range of third party IP cameras and analog encoders from vendors such as ACTi Corp., Sanyo Electric Co., Mobotix, and VideoIQ, in addition to ONVIF certified cameras for the purpose of building hybrid systems and preserving existing assets. Management of surveillance video from third party cameras and analog encoders is in the camera's native compression format, including H.264, MPEG4, or MJPEG.  Expanded analytics support In addition to its current integration with SightLogix outdoor video analytics cameras, Avigilon Control Center 4.6 now also supports video analytics solutions from vendors including VideoIQ, creating an integrated situational awareness platform for real-time incident management and response.  Advanced HD video management functionality Avigilon Control Center 4.6 offers enhanced HD video management features including an 'in-panel' acknowledgment of alarms from within the monitored video stream, streamlined advanced alarm management functionality, and expanded monitoring capabilities. In addition, Avigilon Control Center 4.6 can activate digital outputs from within the monitored video stream, enabling guards to open a gate or trigger a siren or alarm directly from the video.  Expanded mapping interface An advanced graphic mapping interface enables operators to layout cameras and servers on an imported map for easy navigation of large surveillance systems and provides the ability to view alarm status directly on the map. A powerful rules engine enables operators to map any camera or system event to a set output action for access to surveillance images from any location, resulting in faster identification and improved response times.  Enhance audit trail capabilities With new features to maintain details of user actions, Avigilon Control Center 4.6 ensures that a detailed audit trail is available for the highest level of system security possible.

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Count, Measure, Analyze: New Video Analysis Tools For Retail Stores And Beyond
Count, Measure, Analyze: New Video Analysis Tools For Retail Stores And Beyond

The MOBOTIX Q24M-Sec hemispheric camera, which can capture an entire room with no blind spots, has now even more to offer with the new integrated MxAnalytics video analysis tool. MxAnalytics is an efficient tool for process optimization or marketing purposes and can be used in small retail stores as well as in public buildings such as museums or airports in order to receive important information. Heat Map: Track And Evaluate Movements Which shelves in the shop are attracting the most customers? Which products at the exhibition booth hold the attention of the visitors most? Which waiting areas in the departure hall are preferred on Mondays between 8 a.m. and 12 p.m.? MxAnalytics makes it possible to reliably capture and evaluate the movement of people or objects in the live image. The most frequented areas are highlighted in color on a heat map in a predefined area. The areas with the most movement are displayed in red, and those with little movement in blue. Counting Lines: Count People And Objects Using counting lines to count people and objects and generate observation data is a valuable tool. How many people pass by a specific entrance in an hour or a day? And what direction were they coming from? MxAnalytics also stands out when it comes to user-friendliness thanks to quick, user-friendly configuration, when creating reports, for example. Another highlight: The results of the video motion analysis can be saved as daily, weekly or monthly reports in a table and exported via various interfaces. Whether via web interface, e-mail or as a MxControlCenter prompt, the reports are automatically collected in the camera and can be easily accessed or sent at any time. This can take place fully automatically and individually for any number of addressees. Reduce costs with MxAnalytics In addition to the count feature, the analysis of statistical behavior data makes an essential contribution to process optimization, thus further reducing costs. MOBOTIX cameras like the Q24M differ from most traditional video systems thanks to their decentralized system architecture. Each camera includes a high-speed computer with long-term memory. It is no longer necessary to use a computer or server to record or analyze image material. Video analysis takes place decentralized in the camera, without network load. This reduces total costs and maintains the system's high performance. MxAnalytics is available free of charge with the latest en firmware version 4.1.4.11 and from the MOBOTIX website with no usage restrictions. It can also be easily integrated into all older Q24M-Sec models via software update. The new release (2.5.2) of the free MxControlCenter video management software supports MxAnalytics, too. This allows evaluating the results from different cameras in a more convenient manner. The update enables the configuration of MxAnalytics on a Q24M camera and subsequent analysis of the created and stored data. MxControlCenter 2.5.2 can now be downloaded free of charge from the MOBOTIX website. MOBOTIX is continuing to develop MxAnalytics for image data processing inside the camera for the Q24 initially. The robust MOBOTIX camera needs very little maintenance and can be discreetly integrated into any environment thanks to its elegant design and compact size. The next step will be the integration into further MOBOTIX camera models.

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MOBOTIX Launches Lowlight Exposure Optimisation – MxLEO And New DoorStation Hardware
MOBOTIX Launches Lowlight Exposure Optimisation – MxLEO And New DoorStation Hardware

MOBOTIX AG launches the new Lowlight Exposure Optimisation (MxLEO) software and new hardware for its building automation/home automation offering. The MxLEO is part of the latest MOBOTIX firmware 4.1.9 that also includes support for Hemispheric 5 Megapixel technology sensor modules. "MxLEO is the latest in MOBOTIX image enhancing technology," says Dr. Ralf Hinkel, founder and CEO of MOBOTIX AG. "The main benefits for all MOBOTIX users are that our camera solutions now offer a dramatically enhanced sharpness of images, considerably less noise in these images, extremely user-friendly light settings in the camera(s), optimised recording and alarm results using the added MxActivitySensor intelligence. All these benefits in low-light conditions are made possible through the new MOBOTIX 5 Megapixel technology". MOBOTIX is adamant that one of the most important criteria for a security camera is to offer high-quality images no matter what. "Our users do not have the luxury to choose when and how they want to use MOBOTIX camera solutions whether it is day, night, good/bad weather or whatever. Our technology is put to test everyday and in the worst conditions imaginable for a camera. The sun is shining directly at it - no problem the camera handles it through the built-in automatic exposure settings, unwanted movement in the images triggering alarms - no longer a problem as the MxActivitySensor in the camera reduces these alarms and now in extreme low light conditions - the MxLEO enhances the images to a completely new level", continues Dr. Hinkel. The Lowlight Exposure Optimisation software is included in the firmware release 4.1.9 and is as all MOBOTIX software and firmware free of charge. It can be downloaded on all 5 Megapixel MOBOTIX cameras and is included as standard from today. Apart from the MxLEO does the 4.1.9 also include support for MOBOTIX new Hemispheric sensor modules for the newly released S15 and M15 camera platforms. The firmware 4.1.9 enhances the MOBOTIX door station offering further as MOBOTIX recently launched the AudioMount for the S14/S15 camera platform. "We have customers around the world that want to build their own building automation/home automation solutions," says Dr. Hinkel. "As a customer-focused company we have seen the possibilities and advantages of using our core strength in decentralised product technology to allow the S14/S15 product platform to be the main product for our partners to build their own door station offerings around. For instance mailboxes, different steel casings, etc. are solutions that MOBOTIX does not offer but we can help our customers through sharing our technology solutions with them. The AudioMount is extremely simple to install and integrate for the users." MOBOTIX also offers a new door opener, the MxDoorMaster for their users to integrate in their own solutions. MOBOTIX also launches a new component for the T24 Door Station product platform, the BellRFID keypad. The BellRFID keypad offers the possibility of adding a simplified keypad for usage in the T24 Door Station product platform. "The BellRFID is modular doorbell concept that simplifies the usage for many users. We have also integrated the latest in RFID technology so that users can open their doors completely secure with an RFID card. Of course the BellRFID includes the standard in MOBOTIX Door Station technology including leaving and retrieving messages from the integrated mailbox and connection through the MOBOTIX App ", continues Dr. Hinkel. MOBOTIX also offers a unique service for their customers. "All MOBOTIX customers using the new BellRFID module can free of charge order their wanted and needed personalised name signs for the BellRFID module using optimised paper against UV radiation. We thought all our users were worth that", says Dr. Hinkel.

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Video Surveillance software - Expert commentary

Physical Security And The Cloud: Why One Can’t Work Without The Other
Physical Security And The Cloud: Why One Can’t Work Without The Other

Human beings have a long-standing relationship with privacy and security. For centuries, we’ve locked our doors, held close our most precious possessions, and been wary of the threats posed by thieves. As time has gone on, our relationship with security has become more complicated as we’ve now got much more to be protective of. As technological advancements in security have got smarter and stronger, so have those looking to compromise it. Cybersecurity Cybersecurity, however, is still incredibly new to humans when we look at the long relationship that we have with security in general. As much as we understand the basics, such as keeping our passwords secure and storing data in safe places, our understanding of cybersecurity as a whole is complicated and so is our understanding of the threats that it protects against. However, the relationship between physical security and cybersecurity is often interlinked. Business leaders may find themselves weighing up the different risks to the physical security of their business. As a result, they implement CCTV into the office space, and alarms are placed on doors to help repel intruders. Importance of cybersecurity But what happens when the data that is collected from such security devices is also at risk of being stolen, and you don’t have to break through the front door of an office to get it? The answer is that your physical security can lose its power to keep your business safe if your cybersecurity is weak. As a result, cybersecurity is incredibly important to empower your physical security. We’ve seen the risks posed by cybersecurity hacks in recent news. Video security company Verkada recently suffered a security breach as malicious attackers obtained access to the contents of many of its live camera feeds, and a recent report by the UK government says two in five UK firms experienced cyberattacks in 2020. Cloud computing – The solution Cloud stores information in data centres located anywhere in the world, and is maintained by a third party Cloud computing offers a solution. The cloud stores your information in data centres located anywhere in the world and is maintained by a third party, such as Claranet. As the data sits on hosted servers, it’s easily accessible while not being at risk of being stolen through your physical device. Here’s why cloud computing can help to ensure that your physical security and the data it holds aren’t compromised. Cloud anxiety It’s completely normal to speculate whether your data is safe when it’s stored within a cloud infrastructure. As we are effectively outsourcing our security by storing our important files on servers we have no control over - and, in some cases, limited understanding of - it’s natural to worry about how vulnerable this is to cyber-attacks. The reality is, the data that you save on the cloud is likely to be a lot safer than that which you store on your device. Cyber hackers can try and trick you into clicking on links that deploy malware or pose as a help desk trying to fix your machine. As a result, they can access your device and if this is where you’re storing important security data, then it is vulnerable. Cloud service providers Cloud service providers offer security that is a lot stronger than the software in the personal computer Cloud service providers offer security that is a lot stronger than the software that is likely in place on your personal computer. Hyperscalers such as Microsoft and Amazon Web Service (AWS) are able to hire countless more security experts than any individual company - save the corporate behemoth - could afford. These major platform owners have culpability for thousands of customers on their cloud and are constantly working to enhance the security of their platforms. The security provided by cloud service providers such as Claranet is an extension of these capabilities. Cloud resistance Cloud servers are located in remote locations that workers don’t have access to. They are also encrypted, which is the process of converting information or data into code to prevent unauthorized access. Additionally, cloud infrastructure providers like ourselves look to regularly update your security to protect against viruses and malware, leaving you free to get on with your work without any niggling worries about your data being at risk from hackers. Data centres Cloud providers provide sophisticated security measures and solutions in the form of firewalls and AI Additionally, cloud providers are also able to provide sophisticated security measures and solutions in the form of firewalls and artificial intelligence, as well as data redundancy, where the same piece of data is held within several separate data centres. This is effectively super-strong backup and recovery, meaning that if a server goes down, you can access your files from a backup server. Empowering physical security with cybersecurity By storing the data gathered by your physical security in the cloud, you're not just significantly reducing the risk of cyber-attacks, but also protecting it from physical threats such as damage in the event of a fire or flood. Rather than viewing your physical and cybersecurity as two different entities, treat them as part of one system: if one is compromised, the other is also at risk. They should work in tandem to keep your whole organization secure.

Making School Safety A Priority With Smart Technology
Making School Safety A Priority With Smart Technology

With pupils in the UK set to go back to school on 8 March, there are a number of safety measures schools need to implement to ensure the health and wellness of the staff, students, and school communities.  The first lockdown and closure of schools brought on by the coronavirus pandemic fired a “warning shot” for education facilities managers, forcing head-teachers to re-examine school safety standards. Now that a third lockdown is here and schools have been shut down for a second time, anyone behind the curve with the benefits of smart technology should get on board now before children return to the school environment. And with the ever-changing variants of the COVID-19 virus, schools can’t afford to be “late to class” when it comes to health and safety. Preventing the spread of disease Some schools in the US have been using smart technologies for a while to measure utility consumption and efficiency, streamline maintenance and enhance general school safety. These technologies are playing a significant role in keeping school buildings healthy and preventing the spread of disease. Let’s take a look at how smart technology can help schools to become safer, as well as more energy-efficient and cost-effective.   Thermal detection cameras  Smart cameras placed at entry points of a school can remove the manual task of temperature testing Smart cameras placed at entry points of a school can remove the manual task of temperature testing. These cameras provide medically-accurate, real-time temperatures of individuals in real-time. If a high temperature is detected, the software sends an instant alert to the relevant party. It can also be set to deny access to those with high temperatures or to people not wearing masks.  Safer water  As the coronavirus continues to sweep through the world’s population, healthcare providers should also be on heightened alert for Legionnaires’ disease, another potential cause of pneumonia with similar symptoms. Legionella is a potentially deadly bacteria that can infect a school’s water supply and cause an outbreak of Legionnaire’s disease. It’s a school's duty of care to prevent Legionella infection by monitoring the risk of the bacteria proliferating.  Particularly as schools reopen and previously stagnant plumbing and cooling systems return to use, additional Legionella cases could rear their ugly head to emergency departments in the coming months. Traces of Legionella were recently found at a Worcestershire school. The school was forced to remain shut while treatment and testing took place. Automated flushing and temperature testing Instant alerts will notify relevant staff if water temperatures fall within “Legionella-friendly” parameters The Health and Safety Executive advises, “If your building was closed or has reduced occupancy during the coronavirus (COVID-19) outbreak, water system stagnation can occur due to lack of use, increasing the risks of Legionnaires’ disease… If the water system is still used regularly, maintain the appropriate measures to prevent legionella growth.” Typically, managing the risk of Legionella includes running all outlets for two minutes, taking and recording the temperature of the water to ensure that it’s not conducive to Legionella growth. This is a time-consuming process, which is why schools are looking for automated water temperature monitoring systems. This smart system with automated flushing and temperature testing reports and records water temperature data in real-time. Instant alerts will notify relevant staff if water temperatures fall within “Legionella-friendly” parameters.  Cleaner air  Advisers say that improving air filtration and ventilation in schools can help mitigate the potential airborne transmission of COVID-19. Strategies include: Increasing outdoor air ventilation Filtering indoor air Using portable air cleaners with HEPA filters  Smart building technologies such as advanced HVAC controls can help facilities managers promote cleaner air with less hassle. For example, smart HVAC systems use sensors to remotely monitor and control variables such as:  Humidity Temperature Indoor air quality The level of carbon dioxide and other pollutants The technology is also energy-efficient and cost-effective.  While these solutions may be key to the reopening of schools in the era of COVID-19, they also bring long-term benefits. Although COVID-19 may have accelerated the adoption of smart technology, many of these solutions are focused on health, wellness, and security in general; which have been needed in school systems for a long time.

Will Network Requirements Help You Build Your Business Or Put You Out Of Business?
Will Network Requirements Help You Build Your Business Or Put You Out Of Business?

Once upon a time, providers had end-to-end control when deploying a physical security platform, which is not the case anymore when we consider the modernization to IP. When considering the move to IP physical security, the provider needs to ensure the customer has a robust PoE backbone to connect the IP security device back to the application. Network readiness requirements have complicated IP security deployments, making it challenging for current providers while opening the door to new competitors. Competition is increasing Network providers see the move to IP as an opportunity to expand their wallet share. As the trusted advisors to IT teams, network providers leverage their position to win over the physical security business. As the time, cost, and complexity increases to move a customer to IP; providers need to expand their offering, considering the decline in endpoint revenue margins (the "race to the bottom"). Unfortunately, PoE networks are becoming increasingly complex as IoT endpoints are continually introduced to the network. Before the IP/IoT deployment can occur, the network provider (now your competition as well) will have the opportunity to edge you out and offer an IP/IoT solution with the network. The traditional approach is outdated They have standardized this cookie-cutter solution that may work for some, but not for all While we accept that we are collectively relying on our networks to support an increasing number of devices and applications, many have not considered the local area network's evolution. Organizations no longer only connect data terminals and printers to the network - they connect all manner of intelligent devices, including Wi-Fi access points, cameras, phones, access control, lighting, intercoms, and more. Many traditionalists will recommend the rip-and-replace of existing infrastructure while layering all IoT devices on the same network. They have standardized this cookie-cutter solution that may work for some, but not for all. What if there was a better way? Create the best outcome for you and your customer Let's start by thinking about the customer's desired outcome. The customer wants new capabilities within an acceptable ROI. Given the complications surrounding COVID-19, these organizations may require solutions very quickly to operate safely and within governmental guidelines. However, these organizations first need to establish a LAN framework without high costs, disruption to business, or complexity. They do not want to compromise network security or their business. They do not want network requirements to account for the majority of their budget as there is no ROI in infrastructure. The infrastructure supports the ROI gained from the devices and applications it enables. How do we provide a network solution that addresses both the customer and the provider's needs? Customers need a network that: Eliminates competitive pressures, giving providers end-to-end control over the network and the entire digital transformation experience. Shorten sales and deployment cycles to simplify network readiness and reduce the budget allocation towards infrastructure. Focus on device and application implementation and adoption to improve the customer's ROI. Build a physically separate PoE backbone for IP/IoT applications to maximize network security and performance while simplifying ongoing management. Eliminate the dependency on other providers. Advice from Albert Einstein We cannot solve a problem using the same kind of thinking we used when we created it" To help achieve these outcomes, I encourage you to accept some advice from Albert Einstein. Einstein once said, "The only thing that interferes with my learning is my education." Sometimes we are unwilling to accept new ideas because of preconceived notions about how things "ought to be done." We must embrace innovation and challenge our best practices that are based on past education. Einstein also said, "We cannot solve a problem using the same kind of thinking we used when we created it." Sometimes we must challenge ourselves to think differently by using innovations to create better outcomes for our businesses and customers. Consider this for a second: are you focused on the problem rather than finding a unique alternative solution? Einstein defined insanity as "doing the same thing over and over and expecting different results." Your customers are all unique with different digital transformation challenges and objectives. The cookie-cutter, rip-and-replace method has not worked for all. If it did, every organization would have all the IP and IoT solutions they need. It's time to consider a fresh new approach that may challenge your education. Don't let our education get in the way of your learning! Looking to innovation and modern solutions The idea of The Modern LAN, introduced by Frost & Sullivan, aims to present a paradigm shift in LAN design for IP and the IoT. The whitepaper, available for free using the link above, offers an enhancement to traditional LAN design to address IP and IoT devices' specific needs. Today, we connect more than just data terminals, and we must design our networks accordingly. Instead of starting with the network, Modern LAN design suggests starting with the endpoint requirements and building a network to address these considerations. One of the foundations of Modern LAN design is to consider all networking innovations available. NVT Phybridge PoE innovations allow you to leverage different cable types, including coax, single-pair UTP, and multi-pair UTP cabling, to enable IoT devices at much greater distances than traditional switches. Aligned with Modern LAN design, you can transform the existing network into a robust and secure PoE backbone instead of removing and replacing the reliable infrastructure. PoE switch solutions PoE switch solutions leverage different core technology that vary in capability and effectiveness I know what you may be thinking: Am I compromising on network performance by leveraging these innovations? The answer is: it depends on the technology. PoE switch solutions leverage different core technology (Homeplug, VDSL, ADSL, Ethernet, etc.) that vary in capability and effectiveness. For more than 15 years, NVT Phybridge has been a global pioneer in long-reach PoE technology. We were the first company to develop a switch that delivered Ethernet and PoE over a single pair of UTP wire with up to 1,200ft (365m) reach, which is four times the reach of standard switches. We have spent the last 15 years surprising the industry with our capabilities and satisfying customers with our technology. Performance is paramount We understand that innovation is met with scrutiny and skepticism. We also know that some companies make claims that they cannot back up, which can sometimes shed a negative light on an entire industry or product category. However, our enterprise-grade networking solutions have helped thousands of customers modernize to the next generation of intelligent devices without high costs, complexity, or disruption to their business. For example, our CLEER24 switch is a 24-port Ethernet over Coax innovation that delivers Ethernet and PoE+ over a single coax cable with up to 6,000ft (1,830m) reach, which is 18-times the reach of a standard switch.  Transform network readiness requirements into an opportunity to grow your business! Be a thought leader, leverage Modern LAN design, and introduce NVT Phybridge PoE innovations to your customers. It's time to change the conversation around LAN design and improve the outcome for you and your customers.

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