With global events putting security at the forefront of everyone’s minds, IFSEC International 2017 was a chance for the industry to come out in force. Over 600 exhibitors and numerous seminars kept visitors informed on the latest innovations in security products, solutions and best practice. Despite the challenging heatwave, exhibitors were raring to go for the three mercifully air-conditioned days of the exhibition. SourceSecurity.com took to the show floor to check out what exhibitors were talking about. [Pictured: Nedap Security Management welcomes new Managing Director Fokko van der Zee]

  • Increasing ROI in vertical markets
  • Sustainable partnerships overtake integrations
  • Power in the hands of the customer

Adding Value In Vertical Markets

The big question for many exhibitors was how to stand out on a show floor (and in a market) dominated by larger commoditized brands. Manufacturers rose to the challenge by deliberately positioning themselves as solutions providers within specific vertical markets, rather than trying to compete on low cost products.

For Vivotek, the Taiwanese IP surveillance specialists, the emphasis was on adding value in particular markets such as transport and retail. Alongside a lineup of 180° and 360° solutions, the manufacturer debuted its 12-megapixel fisheye camera, FE9391-EV, whose 360° lens technology makes it ideal for crowd detection and loitering-time analysis in the retail sector, in addition to traditional security applications.

Vivotek’s vertical market focus was further reinforced by demonstrations of its integrations with SeeTec and Wavestore. This collaboration forms part of the company’s Solution Integration Alliance program, which aims to create better end-user solutions through integration of Vivotek products with partner technologies.

Collaborating On Technology And Customer Support

This was a theme which resonated across the show floor. The Promise Technology stand firmly emphasized collaboration, with presentations from the storage provider’s IP camera partners including IronYun and Axis Communications. Particular importance was given to education and training for partners and end users to get the most out of integrated solutions.

Promise Technology IFSEC 2017 stand
The emphasis for Promise Technology was on education and training for partners and end users

Similarly, for Nedap Security Management, the increasing demand for connected systems means that open platform solutions are essential to excel within the security industry. As well as welcoming new Managing Director Fokko van der Zee, Nedap used its presence at the show to inform visitors about new and ongoing partnerships with key players in the industry. These partnerships include ASSA ABLOY, Touchless Biometric Systems and Milestone Systems.

According to Jeroen Harmsen, Nedap’s Director of Product Management, the ability to provide collaborative solutions is becoming a key differentiator in the security sector and beyond. While many companies pursue product integrations, what makes sustainable partnerships stand out is ongoing cooperation on issues such as customer support. This, according to Harmsen, is why the deep integration of Milestone’s XProtect VMS and Nedap’s AEOS access control system has been so successful.

Making Customers’ Lives Easier

This insistence on customer service as a differentiating factor also extended to video surveillance manufacturers. However, not all exhibitors were aiming to achieve this through increased integration. Cisco Meraki, whose cloud-managed video system is relatively new to the security market, deliberately steers clear of the market trend for integration in favour of the ‘Apple’ approach, aiming to provide a comprehensive solution on one easy-to-use platform. The architecture is intended to make customers’ lives easier by removing the NVR from the equation - video is stored on the edge and managed via the cloud, eliminating the ongoing costs and maintenance associated with traditional hardware solutions.

Eagle Eye Networks president Ken Francis was also hoping to highlight the benefits of customer-friendly cloud surveillance at the show. The acquisition of Panasonic's Cameramanager has allowed Eagle Eye Networks to cater to smaller businesses with cameras connected directly to the internet. The company’s cloud storage solution also includes Remote Power Cycling via an integrated PoE switch, allowing users to remotely repower cameras themselves with no training or expertise. Crucial to Eagle Eye Networks' customer-friendly outlook is the possession of its own local data centers worldwide, reducing cloud storage costs and allowing customers to choose where their video is stored.

Making your security products stand out on a crowded show floor is no easy task, but IFSEC 2017 saw plenty of innovation from video surveillance, access control and intrusion providers alike. As competition increases, added value solutions, collaboration and ease-of-use are sure to help manufacturers make a splash at future shows!

 
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Jeannie Corfield Editorial & Content Manager, SourceSecurity.com

Jeannie is Editorial & Content Manager at SourceSecurity.com, where she keeps up-to-date with the fast-paced security market.

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