Schlage Reveals Their Refreshed Brand Promise And Renewed Identity In Delivering Home Security Solutions

Schlage, a provider of home security and access solutions, reveals its refreshed brand promise and renewed identity, to be leveraged in residential markets. Building on the brand's century-long legacy of innovation and relentless consumer focus, Schlage is affirming its promise to create purposeful experiences that deliver simplicity and peace of mind - one home at a time.

The new branding builds upon the equity of Schlage's identity, emphasizing its proven principles of quality and design while modernizing its visual brand elements. Over its long history, Schlage has continuously insisted on a fearless approach to innovation, grounded in research and intentionality.

Changing needs of consumer

This brand evolution reinforces Schlage's pioneering mentality while also adapting to better represent the changing needs of consumer and partners worldwide. "After a century in the business, what we know is that trust is earned," said David Ilardi, general manager of Allegion Home, the residential division of Allegion, makers of Schlage Locks.

"At a time when consumers are placing a greater emphasis on their homes and the sense of security they bring, we take pride in the trust consumers place in Schlage to help them protect what matters most and improve the spaces where they live. As we look forward, we will continue our relentless focus on innovation, quality, and craftsmanship to lead the Schlage brand through the next 100 years."

Innovative home security

Schlage was recently recognized in an independent study by Lifestory Research

In addition to unveiling a new tagline, ‘Trust Your Home to Schlage,’ alongside a refreshed visual identity, Schlage's announcement reinforces the brand's long-standing commitment to transforming the industry, as evidenced through its products, partners, and software solutions.

Trusted in over 40 million homes, Schlage was recently recognized in an independent study by Lifestory Research as America's Most Trusted® lock brand of 2021, for its extensive range of innovative home security and access solutions that were designed to improve consumers' lives through modern simplicity and intuitive experiences.

Commercial door hardware

Schlage's range of deadbolts, knobs, levers, and smart locks, such as the critically-acclaimed Schlage Encode™ Smart WiFi Deadbolt, Schlage Sense® Smart Deadbolt, Schlage Connect® Smart Deadbolt, and more, are a testament to the brand's upstanding reputation over the past 100 years as a pioneer in residential and commercial door hardware and home security.

Schlage will continue to be guided by the core principles of trust and reliability to create purposeful experiences for every home. Virtual participants of the 2021 International Builders' Show (IBS) can also schedule an appointment to speak with a brand spokesperson while attending the virtual exhibit.