Supermarket employees have been the hidden key workers of the past year, keeping shelves stocked and queues under control as panic buying gripped the nation. As a result of being expected to enforce face covering and social distancing regulations, they also been asked to act as de-facto security guards alongside their existing duties. This is problematic as many employees have never had to deal with this kind of responsibility before, let alone received any conflict de-escalation training.
In order to maintain the safety and security of their staff retailers must take additional steps to uphold their duty of care, with the NPCC recently specifying that it is the responsibility of retailers ‘to manage entry to their stores and compliance with the law while customers are inside’. Supermarkets in particular need to be aware of this requirement, as the big four recently announced that their employees would now be challenging customers shopping in groups and those not wearing masks.
Verbal abuse from the public
Crime against retail employees has already been a major issue over the course of the pandemic, confirmed by research from the Union of Shop, Distributive and Allied Workers that found 90% of retail staff in the UK experienced verbal abuse last year. The Co-op has recently been vocal about the effects of the pandemic and lockdown-related frustrations on its employees.90% of retail staff in the UK experienced verbal abuse last year The supermarket reported a 140% increase in crime within its stores over the past year, with many of the 200,000 cases related to verbal and physical abuse experienced by employees. Jo Whitfield, Co-op Food chief executive, confirmed that the number of issues has already increased drastically as a result of staff enforcing COVID-secure guidelines.
So, what steps must retailers take to ensure their duty of care remains intact as employees take on new enforcement responsibilities? Introducing real-time surveillance technology to support security guards and shop floor employees alike is vital.
Bolstering front line defences
Security guards posted at supermarket entrances are the first line of defense against shoppers determined to break the rules. However, they are now being pulled in multiple directions with queues to monitor and occupancy to manually keep track of, along with the usual security alarms to respond to. With one person usually posted at the entrance at any one time it’s simply impossible to have eyes everywhere, which is where automated video surveillance comes in. COVID-specific technologies, such as mask detection and occupancy management systems, are now the golden bullet to retail safety and security.Mask detection and occupancy management surveillance tools can automatically alert a shopper
Mask detection and occupancy management surveillance tools can automatically alert a shopper whether or not they are allowed to enter the store on their approach to the door. The system surveys the person and a screen will automatically display different instructions depending on the situation: whether they must put a mask on before they enter, wait until capacity is low enough to enable social distancing or, if the previous criteria are fulfilled, that they are free to enter.
This stand-off technology minimizes the need for contact between security personnel and shoppers, allowing security guards to complete their usual duties, safe in the knowledge that the store is being managed in a COVID-secure way. With a hands-off approach enabled by surveillance technology, the potential for tense confrontation is greatly diminished as customers will usually comply to the reminder shown to them and put on a mask or wait without further prompting from staff. With security personnel able to better focus their attention on the stubborn rule-breakers,It is crucial that retailers choose a solution embedded in real-time connectivity this responsibility will no longer land with staff on the shop floor who are often ill-equipped to deal with this situation.
It is crucial that retailers choose a solution embedded in real-time connectivity that will allow all store entrances to be screened simultaneously. Nobody can be in multiple places at once, but this connectivity allows alerts to be streamed instantly to any connected device that can be monitored by just one employee, meaning they can review the alerts that require their attention without needing to be physically present or re-tasked away from their day-to-day duties.
Instant reassurance with body worn tech
As a customer-facing role, there can be no guarantee that shop workers will never experience a potentially violent confrontation with a customer, which is where the presence of live streaming body worn cameras can help. While they may not always be trained to de-escalate a risky situation, being able to discreetly call for assistance can provide the reassurance employees need to feel safe and supported at all times. If an employee asks a customer to put a mask on while they’re in the store or step back from another shopper and the situation turns abusive – verbally or physically – a live streaming-enabled body worn camera can be triggered to stream a live audio and video feed back to a central control room manned by trained security personnel.A live streaming-enabled body worn camera can be triggered
This real-time footage gives security staff exceptional situational awareness, allowing them to fully assess the situation and decide on the best course of action to support the employee in distress, whether that is going to the scene to diffuse the situation or contacting the police in more serious circumstances.
Bolstering front line security
This goes one step further than record-only body worn cameras, the capabilities of which these next generation devices match and exceed. Record-only cameras are well-suited to provide after-the-fact evidence if a customer interaction turns sour, but they do little to provide reassurance to out of depth employees in the moment.
The duty of care grocery retailers must provide to their employees has never been more important, with staff taking on new mask and social distancing enforcement responsibilities and managing interactions with frustrated customers. Bolstering front line security and giving staff extra reassurances with the introduction of real-time video surveillance technology is a crucial step for retailers striving to keep employees and shoppers safe during these challenging times.