PSA Security Network, an electronic security cooperative, announced it will host an ISC West 2017 education track with sessions and a workshop during ISC West in Las Vegas, Nevada, April 4-5, 2017.

Various PSA Committee members, staff, and other industry experts will lead the eight sessions that are included in the PSA Track. Focus areas include cybersecurity, marketing, leadership, RMR, project management, and technical topics including robotics. The sessions being offered will include:

Cybersecurity And Security Installations: Hardening IP Connected Physical Security Equipment
April 4, 2017, 8:30 AM – 10:00 AM

Unlike previous security methods, a properly designed physical security platform unleashes the value of the Internet of Things by aggregating information from people process, data and things. This unleashing brings a cascade of data from IP-enabled devices, machines and business systems connected via unmodified Ethernet. This panel team will discuss commonly used tools to perform network enumeration, how to uncover potential weaknesses in your system, and best practices to better secure your devices.
Presenters: Ray Coulombe, Security Specifiers; Andrew Lanning, Integrated Security Technologies; Chris Peckham, Kratos Public Safety & Security Solutions, Inc.; Wayne Smith, Tech Systems, Inc.

Recurring monthly revenue structure is at the forefront of news in the security industry

RMR Model In The Security Industry: How It Works And Why We Need It
April 4, 2017, 10:10 AM – 11:15 AM

Recurring monthly revenue structure is at the forefront of news in the security industry. Not only does it provide a critical infrastructure to increase business and company value, but it also allows customers an affordable way to implement a physical security system and to stay up to date with technology. The panel will discuss ways to implement an RMR model, and why it is the future of the security industry.
Presenters: Bill Bozeman, PSA Security Network; Kim Tran, Northland Controls; Rob Simopoulos, Advance Technology; Patrick Berry, BluBØX.

Cementing Customer Loyalty In Competitive Times
April 4, 2017, 11:30 AM – 12:30 PM

Do your customers really love you? Or, are you certain or are you guessing? Loyalty comes from building, developing, and maintaining a strong relationship with your customers. Determining both the right attitude and the right behaviours to keep the relationship solid is key in today’s tough market. In this panel discussion, learn to engage with clients and build an atmosphere of trust that will keep your business solid in the heavily competitive environment.
Presenters: Paul Cronin, Atrion; Tim Brooks, PSA Security Network; Christine Lanning, Integrated Security Technologies; Sharon Shaw, Tech Systems, Inc.; Mark Krause, Target Corporation.

Robotics: Upcoming Legislation And Government Regulations You Need To Know Now
April 4, 2017, 1:30 PM – 2:30 PM

Robotics are quickly evolving and adapting to many industries and new developments are occurring daily which will affect many industry verticals. While businesses and industries are becoming more aware of the potential impact of robotics technologies on society, they also have the unique ethical and legal challenges which emerge when intelligent machines and humans occupy the same environments. What efforts are being made to address current regulation and legislation? This panel discussion will address what impact these regulations will have on the security industry in the future.
Presenters: Bill Bozeman, PSA Security Network; Michael Kobelin, Sharp Robotics Business Development; General William J. Marshall III, New Jersey Institute of Technology; Jack Wu, Nightingale Security.

Industry leaders need to manage the risk associated with planned and unplanned departures in key positions

Operational Workshop: Project Management In The Physical Security Space
April 4, 2017, 1:30 PM – 3:00 PM

This session will provide attendees with an understanding of the most efficient processes and procedures to effectively allocate resources to implement physical security programs. Additionally, content will provide security project managers with the application of management best practices to support budget-conscious allocation of physical security resources across an organization’s portfolio of facilities. Reviewing project life cycle best practices in a collaborative environment will provide best practices to take home and implement immediately.
Presenter: Sharon Shaw, Tech Systems, Inc.

Leading Through Industry Change: Succession Planning And Leadership In A Merger And Acquisition Market
April 4, 2017, 2:45 PM – 3:45 PM

Today’s business environment is characterized by near-constant change. It’s an environment where acquisitions and investments are picking up the pace and are modifying the configuration of existing organizations. Industry leaders need to manage the risk associated with planned and unplanned departures in key positions, as well as the prevention of loss of knowledge and relationships that reside with key employees. Managing the impact of demographic shifts in the workplace is a business imperative that executives can no longer afford to ignore. This session will discuss the impact of mergers and acquisitions on a business, as well as creating the right approach to helping their organizations sustain the necessary leadership to support business growth and a smooth succession plan.
Presenters: Berry Epstein, Vertex Capital; Eric Yuang, Convergent Technologies; Brent Franklin, Unlimited Technologies; Jim Henry, Kratos Public Safety & Security Solutions, Inc.

To protect your organization, you must take a proactive and comprehensive approach to this quickly increasing risk

Increasing Your Brand Recognition Through Social Media
April 4, 2017; 4:00 PM – 5:00 PM

Tapping the vast audience of the social web is a low-cost way to catapult a business brand. This presentation will uncover how to effectively build a company’s brand using social media, which allows organizations to develop new relationships and strengthen existing relationships. This will help drive brand awareness, loyalty, and word-of-mouth marketing. Discover networks which support a company’s brand image, identify valuable content, and outline effective social media strategies.
Presenter: David Morgan, Security Dealer Marketing.

The 7 Questions They Cyber Criminals Don’t Want You to Ask!
April 4, 2017; 2:45 PM – 3:45 PM/ April 5, 2017; 7:30 AM – 8:30 AM

All leadership in business has a fiduciary responsibility to protect their company, its shareholders, employees, and customers. Part of this responsibility includes detecting cyber risks and mitigating those risks. To protect your organization, you must take a proactive and comprehensive approach to this quickly increasing risk. This panel discussion led by PSA’s Cybersecurity Committee will address the top seven questions end users and system integrators make sure they have addressed to reduce the risk of cyberattacks.
Presenters: Paul Boucherle, Matterhorn Consulting LLC; Darnell Washington, SecureXperts; Sal D’Agostino, IDmachines; Andrew Lanning, Integrated Security Technologies.

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What You Need To Know About Open Source Intelligence (OSINT) For Emergency Preparedness?
What You Need To Know About Open Source Intelligence (OSINT) For Emergency Preparedness?

Have you ever stopped to consider the volume of new data created daily on social media? It’s staggering. Take Twitter, for instance. Approximately 500 million tweets are published every day, adding up to more than 200 billion posts per year. On Facebook, users upload an additional 350 million photos per day, and on YouTube, nearly 720,000 hours of new video content is added every 24 hours. While this overwhelming volume of information may be of no concern to your average social media user posting updates to keep up with family and friends, it’s of particular interest to corporate security and safety professionals who are increasingly using it to monitor current events and detect potential risks around their people and locations—all in real-time. Meet the fast-paced and oft-confusing world of open-source intelligence (OSINT). What is Open Source Intelligence (OSINT)? The U.S. Department of State defines OSINT as, “intelligence that is produced from publicly available information and is collected, exploited, and disseminated promptly to an appropriate audience to address a specific intelligence requirement.” The concept of monitoring and leveraging publicly available information sources for intelligence purposes dates back to the 1930s. The British Broadcast Corporation (BBC) was approached by the British government and asked to develop a new service that would capture and analyze print journalism from around the world. Monitoring and identifying potential threats Originally named the “Digest of Foreign Broadcast, the service (later renamed BBC Monitoring which still exists today) captured and analyzed nearly 1.25 million broadcast words every day to help British intelligence officials keep tabs on conversations taking place abroad and what foreign governments were saying to their constituents. OSINT encompasses any publicly accessible information that can be used to monitor and identify potential threats Today, OSINT broadly encompasses any publicly accessible information that can be used to monitor and identify potential threats and/or relevant events with the potential to impact safety or business operations. The potential of OSINT data is extraordinary. Not only can it enable security and safety teams to quickly identify pertinent information that may pose a material risk to their business or people, but it can also be captured by anyone with the right set of tools and training. OSINT for cybersecurity and physical threat detection Whether it be a significant weather event, supply chain disruptions, or a world health crisis few saw coming, the threats facing organizations continue to increase in size and scale. Luckily, OSINT has been able to accelerate how organizations detect, validate, and respond to these threats, and it has proved invaluable in reducing risk and informing decision-making – especially during emergencies. OSINT is typically shared in real-time, so once a situation is reported, security teams can then work on verifying critical details such as the location or time an incident occurred or provide the most up-to-date information about rapidly developing events on the ground. They can then continue to monitor online chatter about the crisis, increasing their situational awareness and speeding up their incident response times. OSINT applications OSINT can help detect when sensitive company information may have been accessed by hackers  Severe weather offers a good example of OSINT in action. Say an organization is located in the Great Plains. They could use OSINT from sources like the National Weather Service or National Oceanic and Atmospheric Administration (NOAA) to initiate emergency communications to employees about tornado warnings, high winds, or other dangerous conditions as they are reported. Another common use case for OSINT involves data breaches and cyber-attacks. OSINT can help detect when sensitive company information may have been accessed by hackers by monitoring dark web messaging boards and forums. In 2019, T-Cellphone suffered a data breach that affected more than a million customers, but it was able to quickly alert affected users after finding their personal data online. OSINT is a well-established field with countless applications. Unfortunately, in an ever-changing digital world, it’s not always enough to help organizations weather a crisis. Why OSINT alone isn’t enough? One of the core challenges with leveraging OSINT data, especially social media intelligence (SOCMINT), is that much of it is unstructured and spread across many disparate sources, making it difficult to sort through, manage, and organize. Consider the social media statistics above. Assuming a business wanted to monitor all conversations on Twitter to ensure all relevant information was captured, it would need to both capture and analyze 500 million individual posts every day. Assuming a trained analyst spent just three seconds analyzing each post, that would amount to 1.5 billion seconds of labor—equivalent to 416,666 hours—just to keep pace. While technology and filters can greatly reduce the burden and help organizations narrow the scope of their analysis, it’s easy to see how quickly human capital constraints can limit the utility of OSINT data—even for the largest companies. Challenges with OSINT OSINT data collection includes both passive and active techniques, each requiring a different level of effort and skill Additionally, collecting OSINT data is time-consuming and resource-intensive. Making sense of it remains a highly specialized skill set requiring years of training. In an emergency where every second count, the time required to sift through copious amounts of information takes far longer than the time in which an organization must take meaningful action to alter the outcome. Compounding the issue, OSINT data is noisy and difficult to filter. Even trained analysts find the need to constantly monitor, search, and filter voluminous troves of unstructured data tedious. Artificial intelligence and machine learning have helped weed through some of this data faster, but for organizations with multiple locations tasked with monitoring hundreds or thousands of employees, it’s still a challenging task. Adding to the complexity, collecting OSINT data isn’t easy. OSINT data collection includes both passive and active techniques, each requiring a different level of effort and skill. Passive vs Active OSINT Passive OSINT is typically anonymous and meant to avoid drawing attention to the person requesting the information. Scrolling user posts on public social media profiles is a good example of passive OSINT. Active OSINT refers to information proactively sought out, but it often requires a more purposeful effort to retrieve it. That may mean specific login details are needed to access a website where information is stored. Lastly, unverified OSINT data can’t always be trusted. Analysts often encounter false positives or fake reports, which not only take time to confirm accuracy, but if they act on misinformation, the result could be damage to their organization’s reputation or worse. So, how can companies take advantage of it without staffing an army of analysts or creating operational headaches? A new path for OSINT Organisations can leverage the benefits of OSINT to improve situational awareness and aid decision-making Fortunately, organizations can leverage the benefits of OSINT to improve situational awareness and aid decision-making without hiring a dedicated team of analysts to comb through the data. By combining OSINT data with third-party threat intelligence solutions, organizations can get a cleaner, more actionable view of what’s happening in the world. Threat intelligence solutions not only offer speed by monitoring for only the most relevant events 24/7/365, but they also offer more comprehensive coverage of a wide range of threat types. What’s more, the data is often verified and married with location intelligence to help organizations better understand if, how, and to what extent each threat poses a risk to their people, facilities, and assets. In a world with a never-ending stream of information available, learning how to parse and interpret it becomes all the more important. OSINT is a necessary piece to any organization’s threat intelligence and monitoring system, but it can’t be the only solution. Paired with external threat intelligence tools, OSINT can help reduce risk and keep employees safe during emergencies and critical events.

Baltimore Is The Latest U.S. City To Target Facial Recognition Technology
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