Focus areas include cybersecurity, marketing, leadership, RMR, project management, and technical topics PSA Security Network, an electronic security cooperative, announced it will host an ISC West 2017 education track with sessions and a workshop during ISC West in Las Vegas, Nevada, April 4-5, 2017. Various PSA Committee members, staff, and other industry experts will lead the eight sessions that are included in the PSA Track. Focus areas include cybersecurity, marketing, leadership, RMR, project management, and technical topics including robotics. The sessions being offered will include: Cybersecurity And Security Installations: Hardening IP Connected Physical Security Equipment April 4, 2017, 8:30 AM – 10:00 AM Unlike previous security methods, a properly designed physical security platform unleashes the value of the Internet of Things by aggregating information from people process, data and things. This unleashing brings a cascade of data from IP-enabled devices, machines and business systems connected via unmodified Ethernet. This panel team will discuss commonly used tools to perform network enumeration, how to uncover potential weaknesses in your system, and best practices to better secure your devices. Presenters: Ray Coulombe, Security Specifiers; Andrew Lanning, Integrated Security Technologies; Chris Peckham, Kratos Public Safety & Security Solutions, Inc.; Wayne Smith, Tech Systems, Inc. Recurring monthly revenue structure is at the forefront of news in the security industry RMR Model In The Security Industry: How It Works And Why We Need It April 4, 2017, 10:10 AM – 11:15 AM Recurring monthly revenue structure is at the forefront of news in the security industry. Not only does it provide a critical infrastructure to increase business and company value, but it also allows customers an affordable way to implement a physical security system and to stay up to date with technology. The panel will discuss ways to implement an RMR model, and why it is the future of the security industry. Presenters: Bill Bozeman, PSA Security Network; Kim Tran, Northland Controls; Rob Simopoulos, Advance Technology; Patrick Berry, BluBØX. Cementing Customer Loyalty In Competitive Times April 4, 2017, 11:30 AM – 12:30 PM Do your customers really love you? Or, are you certain or are you guessing? Loyalty comes from building, developing, and maintaining a strong relationship with your customers. Determining both the right attitude and the right behaviours to keep the relationship solid is key in today’s tough market. In this panel discussion, learn to engage with clients and build an atmosphere of trust that will keep your business solid in the heavily competitive environment. Presenters: Paul Cronin, Atrion; Tim Brooks, PSA Security Network; Christine Lanning, Integrated Security Technologies; Sharon Shaw, Tech Systems, Inc.; Mark Krause, Target Corporation. Robotics: Upcoming Legislation And Government Regulations You Need To Know Now April 4, 2017, 1:30 PM – 2:30 PM Robotics are quickly evolving and adapting to many industries and new developments are occurring daily which will affect many industry verticals. While businesses and industries are becoming more aware of the potential impact of robotics technologies on society, they also have the unique ethical and legal challenges which emerge when intelligent machines and humans occupy the same environments. What efforts are being made to address current regulation and legislation? This panel discussion will address what impact these regulations will have on the security industry in the future. Presenters: Bill Bozeman, PSA Security Network; Michael Kobelin, Sharp Robotics Business Development; General William J. Marshall III, New Jersey Institute of Technology; Jack Wu, Nightingale Security. Industry leaders need to manage the risk associated with planned and unplanned departures in key positions Operational Workshop: Project Management In The Physical Security Space April 4, 2017, 1:30 PM – 3:00 PM This session will provide attendees with an understanding of the most efficient processes and procedures to effectively allocate resources to implement physical security programs. Additionally, content will provide security project managers with the application of management best practices to support budget-conscious allocation of physical security resources across an organization’s portfolio of facilities. Reviewing project life cycle best practices in a collaborative environment will provide best practices to take home and implement immediately. Presenter: Sharon Shaw, Tech Systems, Inc. Leading Through Industry Change: Succession Planning And Leadership In A Merger And Acquisition Market April 4, 2017, 2:45 PM – 3:45 PM Today’s business environment is characterized by near-constant change. It’s an environment where acquisitions and investments are picking up the pace and are modifying the configuration of existing organizations. Industry leaders need to manage the risk associated with planned and unplanned departures in key positions, as well as the prevention of loss of knowledge and relationships that reside with key employees. Managing the impact of demographic shifts in the workplace is a business imperative that executives can no longer afford to ignore. This session will discuss the impact of mergers and acquisitions on a business, as well as creating the right approach to helping their organizations sustain the necessary leadership to support business growth and a smooth succession plan. Presenters: Berry Epstein, Vertex Capital; Eric Yuang, Convergent Technologies; Brent Franklin, Unlimited Technologies; Jim Henry, Kratos Public Safety & Security Solutions, Inc. To protect your organization, you must take a proactive and comprehensive approach to this quickly increasing risk Increasing Your Brand Recognition Through Social Media April 4, 2017; 4:00 PM – 5:00 PM Tapping the vast audience of the social web is a low-cost way to catapult a business brand. This presentation will uncover how to effectively build a company’s brand using social media, which allows organizations to develop new relationships and strengthen existing relationships. This will help drive brand awareness, loyalty, and word-of-mouth marketing. Discover networks which support a company’s brand image, identify valuable content, and outline effective social media strategies. Presenter: David Morgan, Security Dealer Marketing. The 7 Questions They Cyber Criminals Don’t Want You to Ask! April 4, 2017; 2:45 PM – 3:45 PM/ April 5, 2017; 7:30 AM – 8:30 AM All leadership in business has a fiduciary responsibility to protect their company, its shareholders, employees, and customers. Part of this responsibility includes detecting cyber risks and mitigating those risks. To protect your organization, you must take a proactive and comprehensive approach to this quickly increasing risk. This panel discussion led by PSA’s Cybersecurity Committee will address the top seven questions end users and system integrators make sure they have addressed to reduce the risk of cyberattacks. Presenters: Paul Boucherle, Matterhorn Consulting LLC; Darnell Washington, SecureXperts; Sal D’Agostino, IDmachines; Andrew Lanning, Integrated Security Technologies.
Sharp's Robolliance forum aims to advance understanding of the Autonomous Robotics marketplace Sharp Electronics Corporation, founding sponsor of the Robolliance program, brought together fellow sponsors and onsite press covering PSA TEC 2016 to announce today the launch of an initiative focused on ground-based security robotics. Today’s announcement defined the Robolliance program as “a forum for technology partners and industry experts in robotics, surveillance and security to advance the understanding and awareness of the Autonomous Robotics marketplace”. Robotics Engineering As A New Business Area Sharp Electronics Corporation is a U.S. subsidiary of Osaka-based Sharp Corporation, a worldwide manufacturing company, who revealed nearly three years ago the inclusion of robotics engineering as a new business area. Since then, Sharp Corporation has introduced to non-U.S. markets such robotic technologies as the Cocorobo for cleaning and the Robohon for communication. Specific to the opportunity for robotics in the United States, there is Sharp Laboratories of America (SLA) and Sharp Robotics Business (SRBD). SLA has been working on autonomous vehicles as part of their business robotics R&D. SLA develops leading-edge B2B products that improve employee productivity, reduce costs, enhance collaboration, and meet rapidly changing business demands. Sharp Robotics Business (SRBD), a division of Sharp Electronics Corporation (SEC), whose Vice President & Deputy General Manager, Cliff Quiroga, led the press conference, targets growth industries primed for robotic technology. Security is one of those industries. Collaboration Between Technologists, Industry Specialists And Sales Channel Providers In his opening remarks, Cliff Quiroga shared a comment he had received in writing from US-based Sharp Electronics Corporation (SEC) Chairman and President, Toshiyuki Osawa. According to Mr. Osawa, “Sharp Electronics Corporation is proud to be a part of Robolliance. Robolliance gives all participating sponsors the ability to work together as an ecosystem of top-tier technologists, industry specialists and sales channel providers to bring forth vibrant, innovative products and services aptly suited to the changing demands of the security industry. The benefit of collaboration allows each sponsor, like us, to stay focused on their core competencies and collectively enlighten customers on solutions tailored to their needs.” "Robotics is a solution for organizations to liberate manpower to focus on themore demanding, intellectual aspects of security" “There is a growing understanding that “Business Robotics” will play an expanding role in the future of automation and how companies operate”, stated Cliff Quiroga. “The demands on the security industry, both from a manpower and technological standpoint, are growing exponentially. Robotics is a solution for organizations to expand their surveillance coverage in a safe, reliable way and liberate manpower to focus on the more demanding, intellectual aspects of security.” Robolliance sponsors all have a vested interest in advancing the segment and those in attendance echoed Cliff Quiroga’s precept that security is prime for robotics. Bill Bozeman, President and CEO of PSA Security Network and fellow Robolliance sponsor, said “In my 36 years in this space, I’ve seen two or three big game changers that really made an impact on the industry, really made an impact on the dealer’s P&L. I believe this (robotics) to be one.” PSA Security Network is the world’s largest electronic security cooperative and played host to the Robolliance press conference at the Westin Westminster in Westminster, Colorado. PSA also has a strong offering in security integration education and accreditation that is aligned to the purpose of the Robolliance program. Another Robolliance sponsor, BG (General) William J. Marshall III, has a perspective of autonomous robotics for security shaped by his former military experience and his current role as an Assistant Vice President for Government and Military Relations at New Jersey Institute of Technology (NJIT). General Marshall is actively seeking high tech solutions, inclusive of robotics, in his newest role within NJIT’s New Jersey Innovation Institute as Executive Director, Innovation Laboratory for Defense and Homeland Security. Stated General Marshall, “Corporate leadership needs to understand what it means to deploy technology, especially autonomous platforms. Robolliance will support their decision making and deployment. With robotics, we could arrive at a solution that is cheaper, better, faster and safer. The tragedy at the Fukushima Daiichi Nuclear plant provides an example of why “robotics” are so important to replace and otherwise augment other security considerations.” Three Tiers Of Expert Sponsors Three tiers of sponsors comprise the Robolliance. Sponsors can be technology companies working on or with robotic solutions, and some may actually offer robotic components, like Sharp has designed. Sponsors can also be sales channel companies; such as security guard services or security integration corporations as were in attendance at PSA TEC 2016. The powerhouse of the Robolliance are its expert sponsors, whose know-how drives the educational conversation around autonomous robotics in the security space. These professionals have expertise in cybersecurity, law enforcement, robotic standards and testing, technology sales and distribution, engineering, and more. "In the case of robotics for security and surveillance, the technology will be highly disruptive and we need to be ahead of the curve in building understanding" “There’s no doubt, technology is disruptive. Simplistically, every time I upgrade my smartphone there is a feature I must get comfortable using or a glitch I may have to work through”, says Alice DiSanto, Director of Marketing for SRBD. “In the case of robotics for security and surveillance, the technology will be highly disruptive and we as sponsors need to be ahead of the curve in building understanding to ease adoption, streamline implementation and help organizations in search of a security solution find answers. Robolliance can be their resource.” A multitude of excellent information sources exist that address robotics, security integration, surveillance, guarding, autonomy and other topics. Some have actually become Robolliance sponsors. The Robolliance program was created to bridge the chasm between end-users, sales channel technology providers, and the information necessary to make critical security solutions as they relate to emerging robotics technology.” Robolliance serves this niche. “As someone who has spoken and is speaking about security technology every day, Robolliance is just what I need”, shared Mike Kobelin, Director of Sales (SRBD) and former Board President for PSA. “Robotics is not the first high tech product in my tool kit for large companies looking to strengthen and modernize their security. However with Robolliance, robotics is the first security solution that has a dedicated website and network of professionals working with me to bring awareness to end-users. It’s an ecosystem built on thought leadership and early-adoption advocacy.” Robolliance will feature the Robolliance.com. It will also offer every sponsor offline networking and speaking engagement opportunities that further their interests in robotics, security and surveillance.
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