Focus areas include cybersecurity, marketing, leadership, RMR, project management, and technical topics PSA Security Network, an electronic security cooperative, announced it will host an ISC West 2017 education track with sessions and a workshop during ISC West in Las Vegas, Nevada, April 4-5, 2017. Various PSA Committee members, staff, and other industry experts will lead the eight sessions that are included in the PSA Track. Focus areas include cybersecurity, marketing, leadership, RMR, project management, and technical topics including robotics. The sessions being offered will include: Cybersecurity And Security Installations: Hardening IP Connected Physical Security Equipment April 4, 2017, 8:30 AM – 10:00 AM Unlike previous security methods, a properly designed physical security platform unleashes the value of the Internet of Things by aggregating information from people process, data and things. This unleashing brings a cascade of data from IP-enabled devices, machines and business systems connected via unmodified Ethernet. This panel team will discuss commonly used tools to perform network enumeration, how to uncover potential weaknesses in your system, and best practices to better secure your devices. Presenters: Ray Coulombe, Security Specifiers; Andrew Lanning, Integrated Security Technologies; Chris Peckham, Kratos Public Safety & Security Solutions, Inc.; Wayne Smith, Tech Systems, Inc. Recurring monthly revenue structure is at the forefront of news in the security industry RMR Model In The Security Industry: How It Works And Why We Need It April 4, 2017, 10:10 AM – 11:15 AM Recurring monthly revenue structure is at the forefront of news in the security industry. Not only does it provide a critical infrastructure to increase business and company value, but it also allows customers an affordable way to implement a physical security system and to stay up to date with technology. The panel will discuss ways to implement an RMR model, and why it is the future of the security industry. Presenters: Bill Bozeman, PSA Security Network; Kim Tran, Northland Controls; Rob Simopoulos, Advance Technology; Patrick Berry, BluBØX. Cementing Customer Loyalty In Competitive Times April 4, 2017, 11:30 AM – 12:30 PM Do your customers really love you? Or, are you certain or are you guessing? Loyalty comes from building, developing, and maintaining a strong relationship with your customers. Determining both the right attitude and the right behaviours to keep the relationship solid is key in today’s tough market. In this panel discussion, learn to engage with clients and build an atmosphere of trust that will keep your business solid in the heavily competitive environment. Presenters: Paul Cronin, Atrion; Tim Brooks, PSA Security Network; Christine Lanning, Integrated Security Technologies; Sharon Shaw, Tech Systems, Inc.; Mark Krause, Target Corporation. Robotics: Upcoming Legislation And Government Regulations You Need To Know Now April 4, 2017, 1:30 PM – 2:30 PM Robotics are quickly evolving and adapting to many industries and new developments are occurring daily which will affect many industry verticals. While businesses and industries are becoming more aware of the potential impact of robotics technologies on society, they also have the unique ethical and legal challenges which emerge when intelligent machines and humans occupy the same environments. What efforts are being made to address current regulation and legislation? This panel discussion will address what impact these regulations will have on the security industry in the future. Presenters: Bill Bozeman, PSA Security Network; Michael Kobelin, Sharp Robotics Business Development; General William J. Marshall III, New Jersey Institute of Technology; Jack Wu, Nightingale Security. Industry leaders need to manage the risk associated with planned and unplanned departures in key positions Operational Workshop: Project Management In The Physical Security Space April 4, 2017, 1:30 PM – 3:00 PM This session will provide attendees with an understanding of the most efficient processes and procedures to effectively allocate resources to implement physical security programs. Additionally, content will provide security project managers with the application of management best practices to support budget-conscious allocation of physical security resources across an organization’s portfolio of facilities. Reviewing project life cycle best practices in a collaborative environment will provide best practices to take home and implement immediately. Presenter: Sharon Shaw, Tech Systems, Inc. Leading Through Industry Change: Succession Planning And Leadership In A Merger And Acquisition Market April 4, 2017, 2:45 PM – 3:45 PM Today’s business environment is characterized by near-constant change. It’s an environment where acquisitions and investments are picking up the pace and are modifying the configuration of existing organizations. Industry leaders need to manage the risk associated with planned and unplanned departures in key positions, as well as the prevention of loss of knowledge and relationships that reside with key employees. Managing the impact of demographic shifts in the workplace is a business imperative that executives can no longer afford to ignore. This session will discuss the impact of mergers and acquisitions on a business, as well as creating the right approach to helping their organizations sustain the necessary leadership to support business growth and a smooth succession plan. Presenters: Berry Epstein, Vertex Capital; Eric Yuang, Convergent Technologies; Brent Franklin, Unlimited Technologies; Jim Henry, Kratos Public Safety & Security Solutions, Inc. To protect your organization, you must take a proactive and comprehensive approach to this quickly increasing risk Increasing Your Brand Recognition Through Social Media April 4, 2017; 4:00 PM – 5:00 PM Tapping the vast audience of the social web is a low-cost way to catapult a business brand. This presentation will uncover how to effectively build a company’s brand using social media, which allows organizations to develop new relationships and strengthen existing relationships. This will help drive brand awareness, loyalty, and word-of-mouth marketing. Discover networks which support a company’s brand image, identify valuable content, and outline effective social media strategies. Presenter: David Morgan, Security Dealer Marketing. The 7 Questions They Cyber Criminals Don’t Want You to Ask! April 4, 2017; 2:45 PM – 3:45 PM/ April 5, 2017; 7:30 AM – 8:30 AM All leadership in business has a fiduciary responsibility to protect their company, its shareholders, employees, and customers. Part of this responsibility includes detecting cyber risks and mitigating those risks. To protect your organization, you must take a proactive and comprehensive approach to this quickly increasing risk. This panel discussion led by PSA’s Cybersecurity Committee will address the top seven questions end users and system integrators make sure they have addressed to reduce the risk of cyberattacks. Presenters: Paul Boucherle, Matterhorn Consulting LLC; Darnell Washington, SecureXperts; Sal D’Agostino, IDmachines; Andrew Lanning, Integrated Security Technologies.