European exhibitors are making their presence felt at a trade fair for security, safety, and fire protection, with the UK, Germany, Italy, and France leading the way in boosting exports to the buoyant Middle East market.

Intersec 2017 will feature more than 1,200 exhibitors from 52 countries when it opens from 22-24 January at the Dubai International Convention and Exhibition Center, with 85 per cent (56,000) of exhibition space occupied by international companies.

Record International Coverage

The record international coverage is spearheaded by a 10 per cent year-on-year increase in exhibitors from Germany and the UK, as 82 German companies (64 pavilion and 18 standalone exhibitors) line-up alongside 143 British companies (86 pavilion and 57 standalone exhibitors).

With 51 exhibitors (30 pavilion and 20 standalone), Italy will again have a dominant presence at the 19th edition of Intersec, while a French Pavilion will debut among nine returning pavilions from Canada, China, Hong Kong, India, Pakistan, Singapore, South Korea, Taiwan, and the USA.

All will take aim at a Middle East commercial security and fire safety systems market that’s estimated to be worth a combined US$9.4 billion in 2017, according to analysts Frost & Sullivan.

Security Global Trends

“The strong international participation at Intersec underlines the enormous potential in the Middle East as an increasingly sophisticated destination for quality safety, security and fire protection products and services,” said Ahmed Pauwels, CEO of Messe Frankfurt Middle East, the organizer of Intersec. “With security and safety high on everyone’s priority lists, Intersec 2017 will lay the platform for the latest global trends and developments, connecting leading international players with regional buyers.”

"The Middle East is a great
market for UK exporters as the region appreciates innovative
and quality products which is
at the core of British
manufacturing and services"

The UK pavilion will feature the biggest names in the business across several of Intersec’s key sections, including Commercial Security (46 companies), Fire & Rescue (23 companies), Homeland Security & Policing (six companies), and Safety & Health (10 companies).

Exhibiting Security Solutions Provider

Exhibitors headlining at the British Security Industry Association (BSIA)-backed pavilion include 360 Vision, Cortech, Norbain, Texcom, VCA, and Winsted. Standalone exhibitors include Tyco, the world’s 7th largest security solutions provider, and Bristol Uniforms, a leading global provider of emergency services protective clothing.

Daren Wood, the BSIA’s Membership and Export Services Manager, said, “It’s testament to the continued importance Intersec plays in the international event calendar, that the UK Pavilions have built on the success of 2016, attracting even more exhibitors in 2017.

“The Middle East is a great market for UK exporters as the region appreciates innovative and quality products which is at the core of British manufacturing and services.”

Inaugural French Pavilion

Meanwhile, a 30-strong exhibitor line-up next year represents the largest ever participation at Intersec from France, including 10 in the inaugural French Pavilion. These include CNPP, Evolis, POK, Profoam, R-Pons, Spynel, STid, and Trackforce, a Software as a Service company specializing in web-based and mobile application platforms for real-time operational management of security services.

Guirchaume Abitbol, President and CEO of Trackforce, said the company is currently working with one of the largest Middle East security companies to implement its solution in local malls and airports.

“As an international company, growing at a great pace, we’re excited to release our products into the Middle East,” said Abitbol. “We’ll be showcasing our two main security operations management products at Intersec 2017 – a desktop software and a mobile app. We’ve been established in South Africa for the past two years and are just beginning to establish ourselves in the Middle East.”

R-Pons will also demonstrate its unique capabilities as one of France’s leading manufacturers of firefighting equipment, including fire brigade equipment, hose reels, monitors and couplings.

Intersec 2017 is expected to
attract more 31,000 visitors
from 128 countries, as they
seek the latest solutions
across seven show sections
of Commercial Securit

Sébastien Chartier, Export Manager of R-Pons, said, “R-Pons will exhibit for the second time at Intersec, and our goal is to extend our export activity to the Middle East countries. The products we’ll show are specially adapted to petro-chemical plants.”

“Our international recognition in the industrial, oil & gas, chemical, and fire brigade markets make us a key actor of the fire-fighting sector, and we’re convinced our range of high technology firefighting products will attract the attention and interest of visitors at Intersec 2017.”

Innovations At USA Pavilion

Also in the fire & rescue section in the USA Pavilion is Weflo Valve, which will display its UL / FM waterflow detectors, supervisory and pressure switches, along with new nozzle configurations for fire hydrants.

Patrick Gray, Director of Market Development at Weflo Valve, said, “Approximately 25 per cent of our sales are to the Middle East, and we expect overall sales growth over the next 10 years, as customers in the region become more aware of our product lines.”

Elsewhere, NVT Phybridge, a Canadian manufacturer of long reach Ethernet switches intended to aid customers extend their IP network simply and cost effectively, will present clients effective solutions to enable easy migration to IP security solutions.

Steven Fair, Executive Vice President of NVT Phybridge said, “We’re expanding our sales in the Middle East and see this market as a big part of our growth strategy. We’re introducing new technology that will be able to deliver even more value to the building of new facilities looking to extend Ethernet to longer distances with PoE.”

Commercial Security Sections

Intersec 2017 is expected to attract more 31,000 visitors from 128 countries, as they seek the latest solutions across seven show sections of Commercial Security, Fire & Rescue, Safety & Health, Homeland Security & Policing, Perimeter & Physical Security, Information Security, and Smart Home & Building Automation.

The annual showcase will feature a three-day conference program; the Intersec Fire Safety Conference on 22 January; the Critical Infrastructure Security Conference, from 23-24 January; and the Security Industry Regulatory Agency (SIRA) Forum, on 24 January.

Intersec 2017 is held under the patronage of His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, and officially supported by Dubai Police, the Dubai Civil Defense, and Dubai Police Academy.


Share with LinkedIn Share with Twitter Share with Facebook Share with Facebook
Download PDF version Download PDF version

In case you missed it

Disruptive Innovation Providing New Opportunities In Smart Cities
Disruptive Innovation Providing New Opportunities In Smart Cities

Growth is accelerating in the smart cities market, which will quadruple in the next four years based on 2020 numbers. Top priorities are resilient energy and infrastructure projects, followed by data-driven public safety and intelligent transportation. Innovation in smart cities will come from the continual maturation of relevant technologies such as artificial intelligence (AI), the Internet of Things (IoT), fifth-generation telecommunications (5G) and edge-to-cloud networking. AI and computer vision (video analytics) are driving challenges in security and safety, in particular, with video management systems (VMSs) capturing video streams and exposing them to various AI analytics. Adoption of disruptive technologies “Cities are entering the critical part of the adoption curve,” said Kasia Hanson, Global Director, Partner Sales, IOT Video, Safe Cities, Intel Corp. “They are beginning to cross the chasm to realize their smart city vision. Cities are taking notice and have new incentives to push harder than before. They are in a better position to innovate.” “Safety and security were already important market drivers responsible for adoption of AI, computer vision and edge computing scenarios,” commented Hanson, in a presentation at the Milestone Integration Platform Symposium (MIPS) 2021. She added: “2020 was an inflection point when technology and the market were ripe for disruption. COVID has accelerated the adoption of disruptive technologies in ways we could not have predicted last year.” Challenges faced by cities Spending in the European Union on public order and safety alone stood at 1.7% of GDP in 2018 Providing wide-ranging services is an expanding need in cities of all sizes. There are currently 33 megacities globally with populations over 10 million. There are also another 4,000 cities with populations over 100,000 inhabitants. Challenges for all cities include improving public health and safety, addressing environmental pressures, enabling mobility, improving quality of life, promoting economic competitiveness, and reducing costs. Spending in the European Union on public order and safety alone stood at 1.7% of GDP in 2018. Other challenges include air quality – 80% of those living in urban areas are exposed to air quality levels that exceed World Health Organization (WHO) limits. Highlighting mobility concerns is an eye-opening statistic from Los Angeles in 2017: Residents spent an average of 102 hours sitting in traffic. Smart technology “The Smart City of Today can enable rich and diverse use cases,” says Hanson. Examples include AI-enabled traffic signals to help reduce air pollution, and machine learning for public safety such as real-time visualization and emergency response. Public safety use cases include smart and connected outdoor lighting, smart buildings, crime prevention, video wearables for field agents, smart kiosks, and detection of noise level, glass breaks, and gunshots. Smart technology will make indoor spaces safer by controlling access to a building with keyless and touchless entry. In the age of COVID, systems can also detect face mask compliance, screen for fever, and ensure physical distancing. 2020 was an inflection point when technology and the smart cities market were ripe for disruption, Kasia Hanson told the MIPS 2021 audience. Video solutions Video workloads will provide core capabilities as entertainment venues reopen after the pandemic. When audiences attend an event at a city stadium, deep learning and AI capabilities analyze customer behaviors to create new routes, pathways, signage and to optimize cleaning operations. Personalized digital experiences will add to the overall entertainment value. In the public safety arena, video enables core capabilities such as protection of people, assets, and property, emergency response, and real-time visualization, and increased situational awareness. Video also provides intelligent incident management, better operational efficiency, and faster information sharing and collaboration. Smart video strategy Intel and Milestone provide video solutions across many use cases, including safety and security Video at the edge is a key element in end-to-end solutions. Transforming data from various point solutions into insights is complicated, time-consuming, and costly. Cities and public venues are looking for hardware, software, and industry expertise to provide the right mix of performance, capabilities, and cost-effectiveness. Intel’s smart video strategy focuses around its OpenVINO toolkit. OpenVINO, which is short for Open Visual Inference and Neural network Optimization, enables customers to build and deploy high-performing computer vision and deep learning inference applications. Intel and Milestone partnership – Video solutions “Our customers are asking for choice and flexibility at the edge, on-premises and in the cloud,” said Hansen in her presentation at the virtual conference. “They want the choice to integrate with large-scale software packages to speed deployment and ensure consistency over time. They need to be able to scale computer vision. Resolutions are increasing alongside growth in sensor installations themselves. They have to be able to accommodate that volume, no matter what causes it to grow.” As partners, Intel and Milestone provide video solutions across many use cases, including safety and security. In effect, the partnership combines Intel’s portfolio of video, computer vision, inferencing, and AI capabilities with Milestone’s video management software and community of analytics partners. Given its complex needs, the smart cities market is particularly inviting for these technologies.

What Are the Physical Security Challenges of Smart Cities?
What Are the Physical Security Challenges of Smart Cities?

The emergence of smart cities provides real-world evidence of the vast capabilities of the Internet of Things (IoT). Urban areas today can deploy a variety of IoT sensors to collect data that is then analyzed to provide insights to drive better decision-making and ultimately to make modern cities more livable. Safety and security are an important aspect of smart cities, and the capabilities that drive smarter cities also enable technologies that make them safer. We asked this week’s Expert Panel Roundtable: What are the physical security challenges of smart cities?

New Markets For AI-Powered Smart Cameras In 2021
New Markets For AI-Powered Smart Cameras In 2021

Organizations faced a number of unforeseen challenges in nearly every business sector throughout 2020 – and continuing into 2021. Until now, businesses have been on the defensive, reacting to the shifting workforce and economic conditions, however, COVID-19 proved to be a catalyst for some to accelerate their long-term technology and digitalization plans. This is now giving decision-makers the chance to take a proactive approach to mitigate current and post-pandemic risks. These long-term technology solutions can be used for today’s new world of social distancing and face mask policies and flexibly repurposed for tomorrow’s renewed focus on efficiency and business optimization. For many, this emphasis on optimization will likely be precipitated by not only the resulting economic impacts of the pandemic but also the growing sophistication and maturity of technologies such as Artificial Intelligence (AI) and Machine Learning (ML), technologies that are coming of age just when they seem to be needed the most.COVID-19 proved to be a catalyst for some to accelerate their long-term technology and digitalization plans Combined with today’s cutting-edge computer vision capabilities, AI and ML have produced smart cameras that have enabled organizations to more easily implement and comply with new health and safety requirements. Smart cameras equipped with AI-enabled intelligent video analytic applications can also be used in a variety of use cases that take into account traditional security applications, as well as business or operational optimization, uses – all on a single camera. As the applications for video analytics become more and more mainstream - providing valuable insights to a variety of industries - 2021 will be a year to explore new areas of use for AI-powered cameras. Optimizing production workflows and product quality in agriculture Surveillance and monitoring technologies are offering value to industries such as agriculture by providing a cost-effective solution for monitoring of crops, business assets and optimizing production processes. As many in the agriculture sector seek to find new technologies to assist in reducing energy usage, as well as reduce the environmental strain of modern farming, they can find an unusual ally in smart surveillance. Some niche farming organizations are already implementing AI solutions to monitor crops for peak production freshness in order to reduce waste and increase product quality.  For users who face environmental threats, such as mold, parasites, or other insects, smart surveillance monitoring can assist in the early identification of these pests and notify proper personnel before damage has occurred. They can also monitor vast amounts of livestock in fields to ensure safety from predators or to identify if an animal is injured. Using video monitoring in the growing environment as well as along the supply chain can also prove valuable to large-scale agriculture production. Applications can track and manage inventory in real-time, improving knowledge of high-demand items and allowing for better supply chain planning, further reducing potential spoilage. Efficient monitoring in manufacturing and logistics New challenges have arisen in the transportation and logistics sector, with the industry experiencing global growth. While security and operational requirements are changing, smart surveillance offers an entirely new way to monitor and control the physical side of logistics, correcting problems that often go undetected by the human eye, but have a significant impact on the overall customer experience. Smart surveillance offers an entirely new way to monitor and control the physical side of logistics, correcting problems that often go undetected by the human eye. Video analytics can assist logistic service providers in successfully delivering the correct product to the right location and customer in its original condition, which normally requires the supply chain to be both secure and ultra-efficient. The latest camera technology and intelligent software algorithms can analyze footage directly on the camera – detecting a damaged package at the loading dock before it is loaded onto a truck for delivery. When shipments come in, smart cameras can also alert drivers of empty loading bays available for offloading or alert facility staff of potential blockages or hazards for incoming and outgoing vehicles that could delay delivery schedules planned down to the minute. For monitoring and detecting specific vehicles, computer vision in combination with video analysis enables security cameras to streamline access control measures with license plate recognition. Smart cameras equipped with this technology can identify incoming and outgoing trucks - ensuring that only authorized vehicles gain access to transfer points or warehouses. Enhance regulatory safety measures in industrial settings  Smart surveillance and AI-enabled applications can be used to ensure compliance with organizational or regulatory safety measures in industrial environments. Object detection apps can identify if employees are wearing proper safety gear, such as facial coverings, hard hats, or lifting belts. Similar to the prevention of break-ins and theft, cameras equipped with behavior detection can help to automatically recognize accidents at an early stage. For example, if a worker falls to the ground or is hit by a falling object, the system recognizes this as unusual behavior and reports it immediately. Going beyond employee safety is the ability to use this technology for vital preventative maintenance on machinery and structures. A camera can identify potential safety hazards, such as a loose cable causing sparks, potential wiring hazards, or even detect defects in raw materials. Other more subtle changes, such as gradual structural shifts/crack or increases in vibrations – ones that would take the human eye months or years to discover – are detectable by smart cameras trained to detect the first signs of mechanical deterioration that could potentially pose a physical safety risk to people or assets. Early recognition of fire and smoke is another use case where industrial decision-makers can find value. Conventional fire alarms are often difficult to properly mount in buildings or outdoor spaces and they require a lot of maintenance. Smart security cameras can be deployed in difficult or hard-to-reach areas. When equipped with fire detection applications, they can trigger notification far earlier than a conventional fire alarm – as well as reduce false alarms by distinguishing between smoke, fog, or other objects that trigger false alarms. By digitizing analog environments, whether a smoke detector or an analog pressure gauge, decision-makers will have access to a wealth of data for analysis that will enable them to optimize highly technical processes along different stages of manufacturing - as well as ensure employee safety and security of industrial assets and resources. Looking forward to the future of smart surveillance With the rise of automation in all three of these markets, from intelligent shelving systems in warehouses to autonomous-driving trucks, object detection for security threats, and the use of AI in monitoring agricultural crops and livestock, the overall demand for computer vision and video analytics will continue to grow. That is why now is the best time for decision-makers across a number of industries to examine their current infrastructure and determine if they are ready to make an investment in a sustainable, multi-use, and long-term security and business optimization solution.