Messe Frankfurt New Era
- Publications: a&s international, a&s Asia, a&s China Best Buy, a&s China, a&s Installer, a&s Taiwan, a&s Italy, a&s India, a&s Adria, a&s Japan, a&s Vietnam, a&s Turkiye, Fire & Safety, Solutions
- Exhibitions: Secutech International, Secutech Thailand, Secutech Vietnam, Secutech India
- Online service: asmag.com
- Event: GDSF
Messe Frankfurt New Era news
Secutech Vietnam, the region’s trade fair for connected IoT-based security, fire safety and smart building solutions will return to the Saigon Convention and Exhibition Center for its 13th edition from 20 - 22 August 2020. Following record high participation at its 2019 edition, and amidst buoyant market conditions, the fair is expected to attract 400 exhibitors and 15,000 trade buyers from across the ASEAN region. The impressive rise of Secutech Vietnam over the past ten years has coincided with consistent growth in the market for safety and security solutions, and according to fair organizer Messe Frankfurt New Era Business Media Ltd, there has never been a more opportune moment to enter the marketplace. Regardless of whether it’s the security, fire safety or smart building sector, business prospects continue to emerge, and integrated solutions have become a major driving force for business. Video surveillance market The economy grew at 7% in 2019 and the FDI environment remains extremely welcoming" Ms Regina Tsai, the General Manager of Messe Frankfurt New Era Business Media Ltd, says that Secutech Vietnam is the perfect platform for foreign players to gain a foothold in the market, “Continued support from government departments and key industry associations ensures that relevant buyers from both the public and private sectors visit Secutech Vietnam. What’s more, the fair’s wide coverage across multiple industries including construction, industry, retail and hospitality will attract system integrators, distributors and related trade buyers from both the north and the south of the country.” Ms Tsai added, “Vietnam’s fundamentals make the country a highly attractive proposition. The economy grew at 7% in 2019 and the FDI environment remains extremely welcoming.” Expected to grow at a CAGR of 12.4% until 2022, the video surveillance market is particularly promising, representing one of the fastest growing surveillance markets in South East Asia. Industrial Internet of things (IIoT) Furthermore, thanks to strong government support of Industry 4.0 initiatives, significant opportunities are arising in Vietnam’s smart factory sector, a field in which the Industrial Internet of things (IIoT) is having far reaching implications for automation, predictive maintenance, logistics and supply chain management. In fact, according to Vietnam’s Central Institute for Economic Management, Industry 4.0 solutions have the potential to raise Vietnam’s GDP by between 7 - 16% from 2019 to 2030. Government backed smart city projects, a strong construction sector, and urbanization are also significant growth drivers - supporting a flourishing market for IoT based smart building and home solutions. Larger SMABuilding event At previous editions, CCTV cameras and NVRs were the main focus for buyers" Perhaps the most noticeable change at the 2020 edition of Secutech Vietnam will come in the form of a larger SMABuilding event. Explaining the expansion, Ms Tsai said, “In terms of commercial and residential property, facility managers are not only in charge of security and fire safety, but also temperature control, energy efficiency, lighting and parking. With this overlap in mind, it makes sense for SMABuilding to add to its existing portfolio of security solutions so that trade visitors can source the full spectrum of smart home and building solutions. Visitors can expect a larger event scale and even more opportunities to conduct business.” She further explained that end users in the commercial security sector are also demanding more sophisticated products, “At previous editions, CCTV cameras and NVRs were the main focus for buyers. But now, end users are searching for components and solutions that can enable new unified turnkey solutions with added value and flexibility.” Single management platform Combining security with other functionalities is also proving popular in the factory, home, parking and retail sectors, all of which will have dedicated application pavilions at the show. With related technologies grouped together, it’s much easier for trade visitors to find specific solutions" “These are all vertical markets where buyers demand unified solutions to their challenges,” said Ms Tsai. “Taking retail as an example, store managers and business owners increasingly prefer to handle security, retail analytics, heat mapping, people counting and inventory management through a single management platform rather than a series of separate sub-systems.” But although popular, it is not only ‘total solutions’ that channel buyers are searching for, single function solutions are also in demand. According to Ms Tsai, this is where the fair’s four application zones will deliver even more value, “With related technologies grouped together, it’s much easier for trade visitors to find the specific solutions that they need, whether it be access control, perimeter monitoring or license plate recognition.” Seven product zones Alongside the fair’s application zones, Secutech Vietnam will also feature seven product zones, displaying the latest surveillance cameras, components and accessories, software and management platforms, PA systems, biometrics and RFID. Three of the zones will be located at the concurrent ‘Fire & Safety Vietnam’ event, which recorded its largest ever edition in 2019, connecting practitioners with extinguishing equipment, alarms, personal protection equipment, disaster prevention solutions, fire proof materials, rescue equipment and more.
The very best in IoT, artificial intelligence, edge computing and 5G technology will be on display at the upcoming edition of Secutech, which returns to the Taipei Nangang Exhibition Center from 22 – 24 April 2020 for its 23rd edition. Commercial security and fire safety solutions will take center stage at the fair, and in order to reflect the cross-sector influence of artificial intelligence and the IoT, Secutech 2020 will also feature dedicated zones for the smart building and mobility sectors. Data analysis solutions Ms Regina Tsai, the Deputy General Manager of Messe Frankfurt New Era Business Media Ltd, explained that new show elements at the 2020 edition seeks to encourage collaboration across different sectors: “We are pleased to introduce the new 5G applications pavilion which will demonstrate how higher data speeds will impact fields such as the IoT." "In the new era of 5G IoT, the amount of data that can be transmitted between devices will be much higher, with applications not just for improved security, but also for better road safety and building management. This higher data volume is only useful if the information can be properly analyzed, which is where Secutech 2020 will deliver even more value for trade buyers, thanks to its many exhibitors of data analysis solutions both on the edge and in the cloud.” Smart living and intelligent transportation Secutech has kept buyers abreast of emerging opportunities throughout its 23 year history Held under the supervision of the National Communication Commission, the new 5G Pavilion will welcome four of Taiwan’s main telecom providers: Chunghwa Telecom, Taiwan Mobile, FarEastTone and Asia Pacific Telecom. The four companies will join a lineup of around 350 exhibitors from around the world, showcasing everything from video surveillance cameras and access control systems, to facial recognition systems and security management platforms. Always in touch with technological trends, Secutech has kept buyers abreast of emerging opportunities throughout its 23 year history. Reflecting new developments in the IoT, in recent years the fair has introduced concurrent ‘SMAbuilding’ and ‘Mobility’ events as platforms that mix security solutions with other functionalities such as building management and smart parking. Fire and Safety For the 2020 fair, new elements are set to be introduced to the popular ‘SMAbuilding’ event including a themed ‘Building Internet of Things’ area that will focus specifically on residential property, commercial buildings, the retail sector and hotels. The area will showcase AI and IoT solutions that drive automation and device integration. Other additions will include dedicated zones for smart industrial facilities and construction projects. Safety solutions for health care facilities and nursing homes will also be displayed alongside traditional equipment Held alongside SMAbuilding, the returning ‘Mobility’ event will also be a significant attraction, allowing exhibitors and visitors to discuss intelligent transportation solutions and generate genuine business outcomes. Covering a diverse product spectrum, the event will house four pavilions dedicated to smart railroad, smart road, smart parking and smart logistics solutions. As a destination for Asia’s fire and safety practitioners to locate new equipment and learn about best practices, the concurrent ‘Fire and Safety’ event will also be returning to Secutech 2020. Personal protection equipment Demonstrating how the IoT can save lives, the event will host suppliers of smart disaster prevention devices at specialist zones. Safety solutions for health care facilities and nursing homes will also be displayed alongside traditional equipment such as fire extinguishers, firefighting gear and personal protection equipment. The 23rd edition of Secutech will take place from 22 – 24 April 2020. Secutech is organized by Messe Frankfurt New Era Business Media Ltd and is part of a global network of Safety Security and Fire trade fairs.
Displaying a collective enthusiasm to build a safer future, 8,576 industry professionals journeyed from all corners of Asia to attend the 7th edition of Secutech Thailand, which finished its four day run on 31 October. With smart city solutions as a core theme, exhibitors and visitors alike were united in their consensus that the Thai security market is full of potential, particularly due to the government’s commitment to smart city initiatives. Positive sentiment also surrounded the successful synergies created between Secutech Thailand and Digital Thailand Big Bang, which were held alongside each other for the first time this year. Under the banner of ‘smart city solutions week’, the two fairs together with Thailand Lighting Fair and Thailand Building Fair created a one-stop shop for a wide variety of smart city solutions. Secutech Thailand 2019 We are delighted that Secutech Thailand has once again built bridges for important business connections to be made" At the conclusion of the show, Ms. Regina Tsai, the Deputy General Manager of Messe Frankfurt New Era Business Media Ltd, said “We are delighted that Secutech Thailand has once again built bridges for important business connections to be made. The introduction of new show elements such as the Zhejiang Smart City area, as well as pavilions from Korea, Singapore and Taiwan has connected the market with innovative products that can solve important security, fire safety and smart living challenges”. She adds, “What’s more, our successful collaboration with the Digital Economy Promotion Agency to run Secutech Thailand and Digital Thailand Big Bang concurrently has helped to further build the profile of Thailand’s growing smart city scene.” High-level security solutions released More than 280 exhibiting brands participated at Secutech Thailand, with many commenting favorably about the connections that they made at the fair. “Every year that we attend Secutech Thailand we notice a different scale, and our company uses the platform to release a different high-level solution,” said Mr. Jeff Yang, the CTO of ZKTECO. Jeff added, “This year, we are showcasing our ‘one-face’ AI facial recognition technology. Many visitors have come to our booth and their feedback has been very good. Interest is coming from many different industries. We have met with system Integrators, government officials and interestingly yesterday we met with two visitors from banks.” Public and private sector collaboration Tasked by the government to lead Thailand’s digital transformation, the Digital Economy Promotion Agency has said that public and private sector collaboration will be crucial to achieve the government’s smart city goals. With government officials from both Thailand and the wider ASEAN region in attendance, Secutech Thailand’s exhibitors had the opportunity to showcase their innovative smart solutions to a relevant audience. More than 20 VIP tours connected exhibitors with various government agencies, including - the National Municipal League of Thailand, the Mass Rapid Transit Authority of Thailand, the Fire and Rescue Department, as well as representatives from the UTAPAO airport authority, Suvarnabhumi Airport and Don Mueang Airport. ISS security solutions on display ISS, an exhibitor of video analysis software saw opportunities to promote their smart city and transportation solutions at the fair ISS, an exhibitor of video analysis software saw opportunities to promote their smart city and transportation solutions at the fair. Mr. Nikolay Bushev, Vice President for international markets of the company said, “In the past we supplied our solutions to a smart region in Russia, where 15 different cities were linked to one monitoring center, and at Secutech Thailand we have the possibility to show the Thai government our achievements. We are aiming to meet with traffic police and city authorities. Apart from these buyers we have noticed a lot of visitors from Myanmar, Laos, Vietnam and Indonesia.” Mr. Jonathan Chan, the Regional Product Manager of Singaporean company New DVR(s) was also enthused by the prospects in the smart city sector. He said, “The government has been talking about establishing 100 smart cities in Thailand, and we can see many changes. The mindset of people in Thailand is very accepting and they increasingly know what the IoT is about." IoT solutions and open source IoT platform Jonathan adds, ”Secutech Thailand continues to be very supportive of the smart city scene. We can see that the organizers continuously attract relevant industry players that are looking for IoT solutions. We see bright prospects in Thailand for our open source IoT platform.” In addition to thousands of visitors from across Thailand, the fair also attracted buyer delegations from Cambodia, Myanmar, Malaysia, Indonesia and Laos. Helping these buyers to forge new relationships, 167 successful business matching sessions and 181 personalized buyer tours took place throughout the show. Security cameras and digital locks exhibited Mr. Hoeung Kongkeasambath, the Managing Director of Bridge Real Estate came to the show as part of a delegation from Cambodia and was impressed with the connections that he was able to make at the fair. He said, “From year to year Secutech Thailand is improving and growing in size. This year I have found some interesting partners whose factories I will visit over the next few months. I am interested in their security cameras and digital locks”. He adds, “One is from Thailand and the other is from China. By working with these types of suppliers, I can help to improve the level of technology available in Cambodia. The organization of the fair has been very smooth and I very much appreciate the business matching sessions where I have been able to have one-to-one conversations with potential partners to find scope for cooperation.” High-tech CCTV surveillance solutions exhibited We are looking for new technology and business partners and I feel that we have been able to find that here" The President of the Malaysian Chapter of the Asia Pacific Security Association (APSA), Mr. Dato’ Sri Haji Mustapa Bin Haji Ali, was also impressed with the relationships he was able to build at the fair. He said, “We are looking for new technology and business partners and I feel that we have been able to find that here. The other day, I found a CCTV surveillance solution that I can introduce to our members, and perhaps introduce to the government for possible applications in our country”. He adds, “The business matching service is good; it has helped me find the new business partners that I was looking for. For sure, we will be back here next year. This year we brought 24 members and next year, we want to bring more than 40 members to visit Secutech Thailand.” Fire & Safety Thailand Delegation members also applauded the fair as a great place to network with security associations from different countries: “We have found a lot of opportunities to generate business in the surveillance and access control segments at Secutech Thailand,” said Ms. Wah Wah Min, Secretary of the Private Security Services Association of Myanmar. “But we also come to the fair because it’s a good occasion to network with other associations from across ASEAN. This helps us to expand our network and learn from each other.” Concurrent Fire & Safety Thailand event facilitates transfer of disaster prevention and emergency equipment from Taiwan and Korea. Extinguishing systems, fire alarms on display On top of high-tech surveillance, video analytics, management software and access control systems, visitors to Secutech Thailand could also locate extinguishing systems, alarms, sensors and personal protection equipment at the concurrent ‘Fire & Safety Thailand’ event. A highlight of the event was the Korea Fire Institute Pavilion which hosted internationally certified brands. NARLabs, an organization founded by the Taiwan Ministry of Science and Technology was also in attendance at the event. Explaining the organization’s reasons for joining, Mr Kuang-Chong Wu, the Vice President of NARLabs said, “Thailand is one of the most important countries in Southeast Asia for us. Two of our centers – the National Center for Research on Earthquake Engineering and the National Center for High-Performance Computing – are participating at Secutech Thailand 2019 to exhibit our smart technology related to disaster prevention and mitigation. We hope that by showing our technologies, we can enable and initiate more cooperation between our two countries.” Floods, weather monitoring solutions The services that we provide such as flood mapping can help the government better deal with the issue" Another Taiwanese organization, the Taiwan Association of Disaster Prevention Industry (TADPI) brought a number of companies to share solutions for pollution monitoring, advanced weather forecasts, and flood defense to name a few. “When it comes to Thailand, I think we all remember the floods of 2011”, said Mr Daniel Yao, the Executive Director of the association. “Because of ground sediment issues in Bangkok we are likely to see flooding again. The services that we provide such as flood mapping can help the government better deal with the issue. Taiwan is recognized by the United Nations as an area most effected by natural disasters. So the people of Taiwan have accumulated experience of how to deal with natural disasters that we can share. That’s why we are here at Secutech Thailand, to use the fair as a bridge to connect with those people who are in need of our services.” Smart Factory Conference While new business relationships were being formed in the exhibition hall, important industry insights were being gained at the fair’s Smart Factory Conference. The conference updated industry professionals on topics such as security automation, smart disaster prevention and industry 4.0. Following his presentation at the conference, Mr. Somwang Boonrakcahroen, President of the Thai – German institute underlined the value that the conference delivered, “Today I talked about digital technology and how it can be used to achieve industry 4.0. At the moment, Thailand can be described on average as being at a level of industry 2.5. One of the first steps we need to take to reach industry 4.0 is to build awareness. This conference helps to achieve this goal by informing attendees about what technologies are involved in industry 4.0 and how they can be implemented.”