For years, cameras have helped businesses of all types improve their security. But what if the camera could not only reduce the risk of theft and intrusion but also improve the ability to make smarter business decisions, too? That’s the promise of the latest generation of camera technology.
Using advanced technology, modern camera systems can help retailers better understand how their customers engage with the store environment, yielding powerful insights about how to improve the customer experience and drive incremental sales.
Here are a few examples:
Product placement
One of the most important decisions any retailer makes is how to optimally place their products in the store to maximize shopper attention.
Heat Map is a recently developed tool that captures foot traffic data to help retailers see how customers move through their stores with statistics on the cumulative population density within the set time range and displays in space with different colors. Users can see which parts of their store are “hot,” which are “cold,” and adjust their displays of goods accordingly.
Customer service adjustments
Advanced camera technology can show the dwell time of customers
One of the most common pain points in retail is the experience of long lines at check out. Advanced camera technology can show the dwell time of customers, and once customers have surpassed the set time or people threshold, a notification can be sent to alert management they need to open up another lane.
Combating return fraud
Individuals attempting to fraudulently return items they have not purchased can impose significant costs on businesses. Fortunately, those who try to perpetuate these types of petty crimes tend to operate according to predictable patterns that can be picked up by modern analytics systems. Cameras can automatically flag behaviors closely associated with return fraud and notify store personnel so they can efficiently and safely intervene.
The retail environment is changing quickly. Dahua helps in finding ways to unlock the potential of these tools to improve customers’ experience while keeping premises safer and more secure.
Discover how AI, biometrics, and analytics are transforming casino security
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