In 2025, Milestone Systems, a pioneer in data-driven video technology, demonstrated robust growth with a 10% increase in net revenue, reaching EUR 298 million (DKK 2.2 billion).
Nearly a third of this revenue was allocated to innovation, advancing video analytics, responsible AI, and cloud technology. The year marked key initiatives such as collaboration with NVIDIA and the launch of Project Hafnia.
Collaborations and Innovations in 2025
The year 2025 was significant for Milestone Systems due to strategic partnerships with tech company NVIDIA, the initiation of Project Hafnia, and the development of the world’s first compliant data library for AI training. Additionally, AI-driven analytics and cloud solutions were integrated into the company's product lineup.
Financial Performance and Strategic Growth
Over five years, the company more than doubled its net revenue, culminating in EUR 298 million in 2025
Milestone's financial achievements in 2025 reflect consistent growth, highlighted by the contributions of recent strategic acquisitions. Over five years, the company more than doubled its net revenue, culminating in EUR 298 million in 2025.
Operating income was EUR 14 million (DKK 104 million), slightly lower than the previous year's EUR 14.3 million (DKK 107 million). Investments in Research and Development grew to EUR 85 million (DKK 633 million), comprising 28.8% of net revenue, up from 24.8% in 2024.
Focus on Next-Generation Software
Chief Financial Officer Lars Larsen commented, "2025 was a strong year for Milestone. We saw continued revenue growth and formally integrated BriefCam video analytics and Arcules Cloud video surveillance as a service into Milestone. We also acquired anonymization technology provider brighter AI and launched Project Hafnia for developing future AI solutions. These achievements allow us to continuously innovate and invest in next‑generation software."
Intelligent Video Technology
Milestone introduced Project Hafnia in collaboration with NVIDIA, focusing on overcoming challenges
Artificial Intelligence continues to have a transformative effect, particularly in the domain of video technology. Intelligent Video solutions are becoming integral in various sectors including law enforcement, airports, manufacturing, and smart cities.
CEO Jeppe Frandsen emphasized Milestone’s evolution, stating, "For nearly three decades, our open platform has been the heart of Milestone and remains so." Frandsen added that Milestone is committed to advancing video management, analytics, and cloud solutions to deliver deeper insights from video data.
Key Projects and Future Prospects
In 2025, Milestone introduced Project Hafnia in collaboration with NVIDIA, focusing on overcoming challenges related to accessing high-quality video data for AI model training. This led to pilot launches in Genoa, Italy, and Dubuque, Iowa. Milestone also released a vision-language model and a Video Summarization tool for XProtect, powered by NVIDIA Cosmos Reason, designed to enhance emergency response and traffic management.
Looking towards 2026, Milestone is poised for continued growth, with plans to intensify efforts in cloud technology, analytics, and responsible AI. CEO Jeppe Frandsen remarked, "Looking ahead, we will continue to innovate in 2026 — both in terms of our products and in the ways in which we create value for our customers and partners."
- Biometrics
- Shop security systems
- Library security systems
- Mall security
- Shopping centre security
- Security cameras
- Covert cameras
- Security camera systems
- Video analytics
- Store security
- Store surveillance
- Covert Surveillance
- Network Video Recorders
- Artificial intelligence (AI)
- Video surveillance
- Mergers & Acquisitions
- Smart Cities
