Twiceme Hires Fredrik Kjellberg As First Chief Marketing Officer

Twiceme Technology, a Swedish company dedicated to revolutionising safety solutions, announced the hiring of Fredrik Kjellberg as the company’s first Chief Marketing Officer (CMO).

Kjellberg, who will report to Twiceme CEO Christian Connolly, will continue to build Twiceme’s brand as part of its ongoing global expansion and mission to build a culture of safety. The hiring represents an additional step by Twiceme to establish a global standard for safety that enables people to help each other in emergency situations.

Fredrik onboard

“Fredrik is a dream hire, and he will play a key role as we grow and operate in more regions around the world,” says Christian Connolly, CEO of Twiceme.

“There are few who understand the marketing nuances in our market better than Frederik. In 2023, Twiceme focused heavily on its U.S. expansion by recruiting some of the most prominent people in our industry. With Fredrik onboard, we are confident we can accelerate our efforts even faster."

Digital safety technology

Fredrik served in multiple marketing and brand design roles in the outdoor industry with pioneering European brands

Fredrik joins Twiceme from Mips, a helmet safety system maker, where he served as CMO and helped build the company’s market position. Prior to that, Fredrik served in numerous marketing and brand design positions in the outdoor industry with pioneering European brands such as Atomic, Haglöfs, and Peak Performance.

"I have had the pleasure of following Twiceme's journey and seeing their impressive growth up close during my time at Mips,” said Kjellberg. “Twiceme has an important vision to make people safer. Given the many opportunities digital safety technology offers individuals and companies, I’m excited for this new chapter and the opportunity to introduce Twiceme critical safety technology to more people.”

Twiceme smartphone app

Twiceme’s smart safety technology integrates into safety equipment that protects outdoor enthusiasts and industrial workers before and after incidents occur. A Twiceme smartphone app interacts with next-generation, contactless near-field communications (NFC) technology integrated into safety equipment, which stores valuable information about the equipment and the wearer. 

Equipped with information about the wearer, Twiceme supports helpers by reducing lead times during rescue operations, and reduced times can positively impact clinical outcomes for injured people. 

Annual growth rate

Twiceme's customers include some of the world's most prominent personal protective equipment brands, including POC, Oakley, Salomon, Studson, and Guardian.

With over one million products on the market with Twiceme Technology, the company has experienced nearly a triple-digit annual growth rate since its inception. It has quickly gained international recognition for its safety technology, including being used on the Tour de France and Freeride World Tour.