Woodhouse has worked in the security industry for over 15 years
Martin Woodhouse will support and manage projects and distribution channels across EMEA, Asia and America

Traka, the key and asset management specialist, has appointed a new International Sales Director, to build on the company’s success overseas.

Martin Woodhouse joined Traka in January 2015 as International Sales Director to support and manage projects and distribution channels across EMEA, Asia and America. Woodhouse has worked in the security industry for over 15 years and has experience both in Systems Integration and UK manufacturing companies working internationally.

With expertise in some of Traka’s most important markets, such as gaming, transport, logistics, prisons, retail and education, Woodhouse brings a wealth of knowledge to the role, which will ultimately help the company strengthen its international offer for end-users and distributors alike.

Justin Sasse, Managing Director of Traka, said: “We are extremely pleased to welcome Martin to the team. His experience within the industry and his approach to solution selling and servicing international customers will be invaluable as we continue to grow our business overseas.”

Martin Woodhouse said: “I’m excited to be joining such a dynamic business that is constantly adapting and evolving to meet different customer demands. The job of International Sales Director allows me to manage the innovations and opportunities on a global scale.

“I look forward to building on the already robust channels by proactively supporting and working closely with our core distributors.”

In case you missed it

Enhancing Security At Lincoln's Inn With KeyWatcher
Enhancing Security At Lincoln's Inn With KeyWatcher

The Honourable Society of Lincoln’s Inn is one of the four Inns of Court and operates as an active and thriving society of lawyers, sprawling across 11 acres in central Londo...

How Are New Technologies Reshaping Casino Surveillance And Security?
How Are New Technologies Reshaping Casino Surveillance And Security?

Casinos are tasked with monitoring vast gaming floors, cashier cages, and access points. The market for casino security and surveillance demands software and hardware that provide...

ASSA ABLOY Showcases At GSX 2026 In Atlanta
ASSA ABLOY Showcases At GSX 2026 In Atlanta

ASSA ABLOY will be exhibiting at Global Security Exchange (GSX) 2026 from September 14 - 16 at the Georgia World Congress Center in Atlanta, Georgia. The company invites attendees...