Genetec Inc., a company known for its enterprise physical security software, has entered into a Memorandum of Understanding (MoU) with Etimad Holding, which is part of the EDGE Group. T
his agreement aims to enhance unified physical security systems in the United Arab Emirates. The MoU was officially signed by Firas Jadalla, Genetec's Regional Director for META, and Saeed Juma Al Marashda, CEO of Etimad.
Partnership Initiatives
This strategic alliance marks a pivotal development for public and private sector organizations in the UAE. The collaboration seeks to modernize security operations, improve situational awareness, and safeguard people, assets, and crucial infrastructure.
By integrating Genetec’s unified security solutions with Etimad’s regional expertise, the partnership aims to advance the adoption of innovative and standards-based security technology.
Collaboration Goals
MoU outlines that Genetec and Etimad deliver comprehensive physical security solutionsThe terms of the MoU stipulate that Genetec and Etimad will work together to provide comprehensive physical security solutions. They will also jointly explore strategic avenues to aid UAE organizations in transitioning from isolated systems to integrated, data-focused security operations.
“Through this collaboration with Etimad, we are combining our experience in unified physical security with a partner that has deep roots in the UAE’s security and critical infrastructure landscape,” remarked Firas Jadalla, Regional Director, META at Genetec.
“Together, we will help organizations across the country move from fragmented, legacy systems to modern, data-driven platforms that strengthen resilience, improve situational awareness, and support the UAE’s long-term digital and security ambitions.”
Driving Secure Innovations
Beyond supporting national security and resilience, the collaboration is poised to spur innovation by offering UAE clients access to connected and secure technologies that extend beyond traditional security measures. These enhancements are expected to help organizations make more informed decisions, react more swiftly to incidents, and gain greater value from their security investments.
“This partnership reflects Etimad’s commitment to advancing the UAE’s national security and critical infrastructure protection through reliable technology and strong local partnerships,” stated Saeed Juma Al Marashda, CEO at Etimad.
“Working with Genetec enables us to deliver integrated, end-to-end solutions to government and private-sector customers, helping them enhance visibility, coordination, and response across their operations, and supporting the UAE’s broader vision for safety, security, and sustainable economic growth.”
