Firas Jadalla

Axis Communications, global providers of network video solutions, will be participating as a silver sponsor and exhibitor during Seamless Retail 2018, taking place at the Dubai International Convention Exhibition Centre, April 15 - 16, 2018.  Being in retail has never been so challenging. Competition is fierce, margins are being squeezed, and external/internal losses are becoming increasingly costly. It is therefore the perfect time to reconsider the many ways in which video surveillance can help retail business; it’s more than just about safety and security. Pro-active surveillance and monitoring can help prevent losses, improve merchandising and offer customers a better experience. It makes sound business sense in every retail operation, whether it’s a single shop or a whole chain of stores. Philippe Kubbinga, Regional Director, Middle East & Africa, Axis Communications, “Retail is a key focus for us and we are witnessing a high demand for an analytics-based approach now more than ever. Business owners are going beyond traditional surveillance methods and utilizing the intelligence available all around. Axis meets this requirement perfectly with our retail solutions. I’m confident we are witnessing a new era of running retail businesses and we are excited and geared to deliver towards that demand.”  When used with Security Center, Genetec Retail Sense enables retailers to gain operational intelligence through their VMS" Efficient Monitoring Ahmed Ouf, Business Development Manager – Retail, Axis Communications, “Retail has very different and specific requirements on network video systems. At our booth we are pleased to present our custom-fit solutions. With the fast-paced technological revolutions, the store of the future will be digital and capturing that intelligence will be key to operating a profitable business. You can focus on customer engagement, sales and service by efficiently monitoring in-store queues, re-allocating your staff in real time and seeing how well your campaigns and merchandising attracts shoppers.” Axis will be joined by three key partners on the stand. Genetec, Quanergy and JARD ME.  Firas Jadalla, Regional Director, Genetec Inc. Middle East, Africa, Turkey, “Brick and mortar retailers today must gather and rely on the same insightful customer analytics that online merchants can harvest automatically. When used with Security Center, Genetec Retail Sense enables retailers to gain operational intelligence through their VMS with enterprise-wide visibility of sales floors, point-of-sale (POS), and cash-handling areas that enhance customer service by transforming existing video surveillance content into powerful analytical consumer insights.” Smart Store A smart store brings together the online world and the physical store, providing an intelligent and customer-friendly environment. Genetec Retail Sense connects all store and customer touchpoints, combining data from all digital devices and sensors to generate real-time analytics and business intelligence data. The software communicates directly with multiple Quanergy sensors to collect and evaluate the data and interpret what is happening in a given environment  Quanergy is the leader in 3D LiDAR (Light Detection And Ranging) sensors and smart sensing solutions. LiDAR sensors use lasers to send pulses that reflect off objects to measure directly the distance and shape of objects, creating a detailed 3D map of the physical world. Qortex, the company's core proprietary perception software platform, incorporates machine vision, deep learning and 3D perception proprietary algorithms. The software communicates directly with multiple Quanergy sensors to collect and evaluate the data and interpret what is happening in a given environment. This unique blend of integrated hardware and software enables a new level of smart awareness.  LiDAR smart sensing solutions At Seamless Retail, Quanergy will introduce a complete and intelligent LiDAR-based retail and security solution. Fully integrated with PTZ camera control infrastructure, this powerful platform increases an organization’s capability significantly by detecting, tracking and classifying objects in real-time and following a unique subject through a designated area. With this platform, retailers can gain real-time insights on customer behavior and flow, enable powerful actionable information and statistics for effective security, queuing and crowd management in malls and large stores to enhance conversion rates, and increase customer satisfaction by optimizing traffic, staff and marketing strategies. Jard Me will be featuring industry leading solutions that form part of the complete risk, loss prevention and fraud prevention ecosystem  Risk Mitigation Jard Me is a boutique consultancy and service provider that has aggregated best-in-class solutions designed to identify and mitigate inventory loss, fraud, process and people risks across the physical & digital supply chain. Managing & mitigating loss (or shrinkage) within this rapidly evolving industry is becoming increasing convoluted as supply chains become more complex and retailers operate across multiple channels to meet changing customer demands. Visibility of inventory, and accuracy thereof is paramount in delivering the seamless ‘omni-channel’ shopping experience that customers now expect. Loss Prevention Departments are stretched as the risk landscape is also continually changing. In addition to monitoring traditional factors that drive loss (or shrinkage) such as process failure and administrative errors, fraud and theft now extends beyond the physical store to include electronic payments, loyalty programmes and returns. Jard Me will be featuring industry leading solutions that form part of the complete risk, loss prevention and fraud prevention ecosystem. 

The event will focus on fire safety, access control, intrusion detection systems, and video surveillance Global players are counting down for the inaugural edition of Saudi Arabia’s foremost security, safety, and fire protection trade show in Jeddah, as exhibition space reaches full capacity ahead of opening in May 2017. Largest Commercial Security And Fire Safety Market The inaugural edition of Intersec Saudi Arabia will feature more than 130 exhibitors from 25 countries when it opens from 2nd to 4th May 2017 at the Jeddah Center for Forums & Events, as they collectively take aim at the Middle East’s largest commercial security and fire safety market. According to analysts Frost & Sullivan, Saudi’s spend on commercial security, homeland security and fire safety was worth US$5.4 billion in 2016, comprising a 42 per cent share of the Middle East market that year. The impressive opportunities are underlined by a full house of manufacturers and suppliers at Intersec Saudi Arabia, with the show’s 22 official launch partners at the forefront of the 132 exhibitors eagerly anticipating the debut show. Protecting Critical Assets And People The biggest names in the business signed on as soon as organizers Messe Frankfurt Middle East and Al-Harithy Company for Exhibitions (ACE Group) officially announced the show last year, which is also backed by government authorities the Saudi Ministry of Health and the Saudi Safety & Security Department. Ahmed Pauwels, CEO Messe Frankfurt Middle East, said: “Saudi Arabia is the pre-eminent player in security and fire protection for the entire Middle East, and in Intersec Saudi Arabia, we’re bringing this huge market to the doorsteps of the leading international players. “We’re delighted to join Intersec Saudi Arabia 2017 as the Saudi market is a very interesting market for our product" “The dedicated trade fair brings Saudi customers and partners in direct contact with suppliers of the latest technologies and solutions available in the market, so they can more easily and efficiently protect their critical assets and people.”Fire Protection Systems And Firefighting EquipmentIntersec Saudi Arabia’s launch partners include globally recognized names Hikvision, Dahua, Axis Communications, Nedap, Milestone, Bristol, CP Plus, dormakaba, Draeger, Genetec, Hanwha Techwin, Harco Group, HID, NAFFCO, Pelco by Schneider Electric, Promise Technology, Smiths Detection, and Nitin Fire Protection Industries.  They’re joined by key local players Al-Alameya Group and ZMR Technology Distribution. The annual three-day event also features country pavilions from India, China, and the Czech Republic, while the Safety Design in Buildings Conference on 2 May, and the Intersec Middle East Security Forum from 3-4 May will put a dual spotlight on security upgrades and construction safety as part of the Kingdom’s Vision 2030. UAE-based NAFFCO, a manufacturer of fire protection systems, firefighting equipment, and safety & security systems will be one of dozens of Fire & Rescue exhibitors eying a slice of a Saudi market that spent US$975 million on fire-related products and services in 2016. Comprehensive Product Portfolio At Display Bristol from the UK, and German manufacturer Draeger will also share center stage, as they turn the spotlight on their firefighting clothing and fire protection services respectively. Rizwan Ullal, Events Marketing Lead at Corodex Trading, the distributor of Bristol said: “Bristol looks forward to participating at the first edition of Intersec Saudi Arabia and considers it a vital platform where experts from all around the world are able to share new technologies, projects and partnerships.” Emad El Lahham, Head of Marketing at Draeger Arabia, added: “Draeger Arabia is happy to be launch partner of the very first edition of the Intersec Saudi Arabia. We believe it’s the right platform for us to showcase our solutions for fire services with a portfolio covering all aspects considering pre-incident, incident, and post-incident solutions. We look forward to meeting our target audience directly in the Kingdom.” “Bristol looks forward to participating at the first edition of Intersec Saudi Arabia” Intrusion Detection And Access Control Meanwhile, the Commercial Security section will be spearheaded by the likes of Hikvision and Dahua, the world’s largest and fourth largest security solutions providers respectively in 2016 by revenue generated, along with Axis Communications, Nedap, and Milestone, which also all rank among the world’s top 25 solutions providers. They and many others will look to claim a big stake in a country that spent US$695 million on access control, video surveillance, intrusion detection systems, and video analytics in 2016.Mugees Ahmed, the Regional Marketing Manager for Milestone, which specializes in video surveillance and video management systems (VMS), said: “We’re delighted to join Intersec Saudi Arabia 2017 as the Saudi market is a very interesting market for our product.  We believe that Milestone, as the number one VMS manufacturer can contribute to the security on the Saudi market with our Open Community approach.” IP Video Surveillance And License Plate Recognition Firas Jadalla, Regional Director in the Middle East and Africa for Genetec, which offers IP video surveillance, access control and license plate recognition, added: “We look forward to joining Intersec Saudi Arabia 2017. Our objectives for this show include reinforcing the Genetec brand in the Saudi market, as well as demonstrating and previewing technologies and trends that are shaping the physical security industry.”Intersec Saudi Arabia is one of ten Messe Frankfurt-organized trade fairs and events dedicated to the worldwide safety and security sector, and the second in the Middle East after the Group’s flagship show, Intersec in Dubai, UAE.It will present a comprehensive overview of the entire safety, security, and fire protection industries through six product sections of Commercial Security, Information Security, Perimeter & Physical Security, Homeland Security & Policing, Fire & Rescue, and Safety & Health.

Genetec will also demonstrate Synergis access control, AutoVu ANPR, Network Appliances along with hybrid cloud services and storage At INTERSEC Expo (Stand S1–J38, Dubai World Trade Center, January 17th-19th 2016), Genetec™, a manufacturer of unified IP security solutions will present the latest version of Security Center (version 5.4), its flagship open-platform IP security system that seamlessly combines video management systems (VMS), access control and automated number plate readers (ANPR) into a unified user interface. Visitors to the Genetec booth will also be able to meet the growing sales, service and marketing team for expert guidance and advice when evaluating the company's full product portfolio of security solutions, supported hardware and software partners from the company’s vast ecosystem of solutions partners. Video Management Solution: Security Center 5.4 For the first time in the Middle East region, Genetec will demonstrate the new features in the recently available Security Center 5.4. With a focus on the ‘Security-of-Security’, this latest version of Security Center introduces new video encryption and authentication enhancements, reduced bandwidth consumption through H.265 support and a redesigned interactive map-based command and control module. The new security threat countermeasures in Security Center 5.4 include authentication and encryption methods to ensure that only authorized personnel can access the security system. To mitigate the risk of cyber-threats, such as man-in-the-middle attacks, organizations will be able to implement digital certificates to guarantee trust within the system and implement new levels of encrypted communications between all Security Center components. By establishing a secure and trusted connection, Security Center is able to authenticate communications within the system, validating and ensuring that data and video are not exchanged with outside sources. This latest release also allows organizations to leverage specialized third-party claims services, including Active Directory Federation Services, to authenticate and manage Security Center user credentials. Access Control: Synergis Cloud Link With a focus on the ‘Security-of-Security’, this latest version of Security Center introduces new video encryption and authentication enhancements INTERSEC visitors will be able to get a demonstration of Synergis Cloud Link, an intelligent Power-over-Ethernet (PoE) enabled appliance, engineered to provide greater flexibility within a Synergis access control system, offering a higher level of security for personnel and assets. Synergis Cloud Link was designed to address longstanding customer demand for non-proprietary access control solutions, with native support of door modules or locks from HID Global, Mercury Security, ASSA ABLOY, Salto, and AXIS Communications. Genetec SV-Line and BCDVideo Network Security Appliances Genetec will also showcase its SV network security appliances and partner BCDVideo integrated server and storage hardware, offering a range of turnkey solutions with Security Center pre-installed so customers can rapidly deploy or extend their video surveillance and access control systems. The Genetec™ SV appliances and BCDVideo partner solutions offer both small and large installations a federated approach for centralized security and access control management and administration. Genetec™ AutoVu - Automatic Number Plate Recognition Genetec™ AutoVu automates number plate reading and identification, making it easier for law enforcement, municipal, and commercial organizations to locate vehicles of interest and enforce parking restrictions. AutoVu is designed for both fixed and mobile installations in a variety of applications. Genetec™ Introduces New Regional Sales Managers And Support Staff In The Growing Middle East Region With flagship customers like the Dubai International Airport and many citywide, retail and government installations throughout the Middle East, Genetec™ has recently expanded its sales and marketing organization with new sales team appointments to meet the aggressive growth in the region. “As Genetec continues to grow its presence in the Middle East, offering world-class unified IP security solutions across this diverse region—we are delighted to welcome new sales support and marketing employees in our Dubai office, and new regional sales managers dedicated to serve Saudi Arabia, Qatar, Kuwait, Lebanon, Bahrain, the United Arab Emirates and Oman,” said Firas Jadalla, Genetec™ Regional Director, Middle East. “Our ever-growing team will be at INTERSEC this year to meet and engage with end-users, security integrators and consultants,” added Jadalla. Genetec™ Partners At INTERSEC Genetec™ will feature many of its hardware and software ecosystem partners at the INTERSEC stand, including: Camera partners: Axis Communications, Bosch, Sony, Samsung, Arecont, Vivotek, Oncam, FLIR, Videotec; Access Control partners: ASSA ABLOY, HID, Mercury; Infrastructure partner: BCDVideo; Analytics Systems Partner: Kiwi Security; Body-worn cameras partner: Bcam, Zepcam and GoPro; Intercom partners: Commend and Vingtor /Zenitel.

World’s top ten commercial security providers will be exhibiting at the three-day event Strong demand for access control systems in the Middle East and Africa has paved the way for the world’s leading commercial security providers to ring in the New Year with their latest solutions when the 17th edition of Intersec opens in Dubai this month. Worth US$200 million in 2014, the MEA access control market is estimated to grow 15 per cent annually up to 2018, when it will reach nearly US$500 million, according to consultancy firm Frost & Sullivan. The double-digit growth is fueled by increased infrastructure spending across the region, with wireless locks, IP-enabled devices and iris detection systems among the latest access control technologies to be showcased at Intersec 2015, the world’s largest trade fair for the security, safety, and fire protection industries. Taking place from 18-20 January at the Dubai International Convention and Exhibition Centre, Intersec will feature more than 1,200 exhibitors, with 300 specializing in access control systems such as access cards, physical access (locks, bollards, turnstiles, gates), and biometrics (finger prints, palm geometry, vein, and facial technology). Among the world’s top ten commercial security providers exhibiting at the three-day event is Swedish lock manufacturer ASSA ABLOY, which will launch a range of new products including Yale ENTR – a wireless smart lock solution that allows users to control door locks from smartphones, tablets and other Bluetooth enabled devices. ASSA ABLOY is the largest global supplier of intelligent locks and security solutions, accounting for more than one in ten of all lock and security installations worldwide. “Emerging markets, especially in the Middle East and Africa, are very important for us due to upcoming opportunities, and through platforms such as Intersec" Tarek Marawan, Vice President of Business Development, Middle East, at ASSA ABLOY Security Solutions, said: “Emerging markets, especially in the Middle East and Africa are very important for us due to upcoming opportunities, and through platforms such as Intersec, we can make consultants, system integrators and end-users aware of our latest offerings and local presence.” Canadian safety and security specialists GENETEC will showcase its innovative Security Center which unifies IP-based video surveillance, access control (Synergis) and Automatic Number Plate Recognition (ANPR) into one platform. “Intersec is a very popular event in the security industry and attracts a great deal of visitors from the Gulf and the Middle East; the growth of this yearly show is a sign of the growth in the industry,” said Firas Jadalla, the Middle East Regional Director for Genetec.   “This is Genetec’s 10th year at Intersec, and along with many of our hardware and software partners,  we will showcase our open-platform, IP-based Security Center which heightens an organization’s ability to manage, record and respond to a wide range of situations —with specific focus on access control and our new Sipelia communications module.” “Intersec is a very popular event in the security industry and attracts a great deal of visitors from the Gulf and the Middle East" Other global commercial security providers showcasing their latest access control systems at Intersec 2015 include ARH, Bosch Security Systems, Business Automation & Security Systems, Panasonic, Samsung Techwin, Videotec, Kaba Central Services, and Nedap. Major local players will also be out in force, including Al Falak Middle East, one of the region’s largest security specialists, which is targeting 15-20 per cent annual business growth leading up to the Dubai Expo 2020. Fellow UAE-based exhibitor Al-Taaraf Electronics also has high hopes for the regional security market for 2015 and beyond, and will launch its Display Command and Control Centre and other Physical Security-related products at Intersec 2015. Sohaib Siddiqui, Projects Director at Al-Taaraf Electronics, said: “As more and more public infrastructure comes about across the Middle East and Africa, the need to have better and more complex access control and security systems will increase incrementally. “We foresee security to be of utmost importance all over the globe, and the new security directives taken by most countries in the Middle East will definitely boost security sense at all levels of society.” "Access and entrance control comprises the second largest product area at Intersec’s Commercial Security section"  Access and entrance control comprises the second largest product area at Intersec’s Commercial Security section – the largest of all five dedicated sections at the three-day event, including Information Security, Fire & Rescue, Safety & Health, and Homeland Security & Policing. Access and entrance control systems are also the third largest area of visitor interest in Commercial Security after analog surveillance and digital network surveillance; 39 per cent of the visitors to the Commercial Security area indicated their interest in buying or sourcing access control products or systems at Intersec 2014. “With the emphasis on achieving safe and secure working and living environments becoming a priority for establishments across the Middle East and Africa, it is not surprising that we are witnessing growing interest in access control systems and products,” said Ahmed Pauwels, CEO of Intersec’s organiser, Messe Frankfurt Middle East. “As the region's leading trade and networking platform for safety and security, Intersec is the ideal venue for buyers to source innovative, cutting-edge security solutions to suit their needs.” The 17th edition of Intersec will feature an enhanced line-up of conferences, seminars and workshops covering fire safety; commercial security; occupational safety and safety design in buildings.