Blue Prism Introduces Consumption Based Pricing For Automation

Blue Prism® is the first intelligent automation company to launch a flexible, consumption-based ‘burst’ pricing model for its Blue Prism Cloud managed SaaS RPA platform.

The alternative pricing option is designed to help new and existing Blue Prism Cloud customers respond adeptly to unexpected or anticipated spikes in demand for intelligent automation that fall outside of their existing digital worker license agreements.

This flexible pricing model highlights Blue Prism’s commitment to make intelligent automation more accessible; offering enterprises differentiated options and choices when building out strategies and managing their robots.

Creating automation strategies

"Having the flexibility and agility to respond quickly to demand is a key business driver and we are committed to ensuring that our Blue Prism Cloud customers have all the options necessary to create automation strategies that fit their objectives. Now teams can easily add digital workers outside of traditional service agreements and get extra automation help when they need to satisfy seasonal or unexpected business demands,” said Linda DottsChief Partner Strategy Officer, Blue Prism.

Teams can easily add digital workers outside of traditional service agreements and get extra automation help"

Instead of purchasing additional licenses, customers pay for temporary digital workers when they are needed. Organizations can act quickly to meet demand, giving them a competitive edge and peace of mind brought by being able to rely on a ‘reserve’ of digital capacity for busy periods.

"This game-changing consumption-based pricing model is the first of its kind, and positions Blue Prism as the market leader in cloud-based intelligent automation solutions. Working alongside both our customers and partners, we’re excited about what we can achieve with this brand-new model,” said Linda Dotts, Chief Partner Strategy Officer, Blue Prism.

Flexibility of consumption-based pricing model

One Blue Prism customer already benefitting from this is HealthDrive. HealthDrive administers an extensive network of medical and dental providers serving the needs of residents in more than 2,500 long-term care facilities across the U.S. The inherent flexibility of a consumption-based pricing model gives HealthDrive the extra automation support they need during hectic open enrolment seasons.

"Open enrolment causes significant spikes in volume of coverage checks that need to be completed in a short timeframe. Blue Prism gives us the flexibility to address staffing strategies and the ability to plan and budget for spikes in core workflow volumes without over-committing to digital worker resources the rest of the year,” said Gean Carlo Padilla, Chief Financial Officer, HealthDrive.