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This year has unfolded generally as predicted. Complete solutions have enabled IP video to further penetrate the small to medium business markets. IP convergence opened up new fast-growing markets for IP intercoms and IP audio systems.

The preponderance of IoT devices has driven cybersecurity efforts to new heights. In addition, lower prices, along with the increasing investment needed in R&D to keep pace with rapidly changing technology, have led to market consolidation.

IoT Creates Opportunity For Cyber Breaches

Rising public concern for security and a decent economy allowed for physical security investments to grow at a steady pace. Tradeshow attendance was robust, as was interest in security innovations relating to IoT, big data and cyber. Cybersecurity dominated center stage after reports of massive breaches within the security market, as well as headline grabbing cases like Equifax, PayPal and more.

The Internet of Things has created an ecosystem rife with opportunities for cyber breaches. This is forcing everyone in the value chain to channel more resources into combatting this menace.The Internet of Things has created an ecosystem rife with opportunities for cyber breaches

New Smart Compression Technology

As video cameras continue to generate big data, we’re seeing a push for more sophisticated video analytics to extract quantifiable metrics and meaningful business intelligence from the images and metadata. This has created a fertile ground for self-learning analytics that can quickly parse big data, identify potential threats, and deliver more accurate predictions.

New smart compression technology designed specifically for video surveillance preserves important forensic details like facial features and license plates in high resolution while smoothing out areas of little forensic value (such as walls). This greatly reduces bandwidth and storage. Companies that invest in innovation and building trust with integrators and end customers regarding cybersecurity will be the ultimate winners.

How Axis Emphasizes Integrators And Customers

Axis continues to expand its portfolio of IP-based security products. While IP video is the foundation of our company, we’ve rolled out new IP intercom and IP audio systems as well as integrated IP access control and IP radar detection devices.

We’re putting greater emphasis on providing integrators and customers with world-class solutions, services and support rather than simply selling products through our channel partners. Our many Axis Experience Centers give customers a hands-on opportunity to explore our portfolio of products in an authentic environment and confer with experts on ways this technology can positively impact their business.

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Author profile

Fredrik Nilsson Vice President of the Americas, Axis Communications

Fredrik Nilsson is the general manager for Axis Communications with responsibility for the company’s operations in North America since 2003. During this time, he has helped the company increase its revenue more than tenfold and has been instrumental in leading the industry shift from analog closed circuit television to network video.

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