The practice of executive protection changed forever on Dec. 4, 2024, when UnitedHealthcare CEO Brian Thompson was shot outside a Manhattan, New York, hotel.
The shocking event raised awareness in board rooms around the world about the need for, and challenges of, executive protection. Questions followed immediately, including why was the high-level executive not protected?
Combination of risk and reward
UnitedHealthcare’s stock price has gone down more than 20% since the shooting
The event also highlighted what is at stake for companies, extending beyond the safety of executives and impacting many factors, even including a company’s stock price. UnitedHealthcare’s stock price has gone down more than 20% since the shooting, equating to tens of billions of dollars.
“Companies are considering the combination of risk and reward like never before when it comes to executive protection,” says Glen Kucera, President of Allied Universal Enhanced Protection Services. “What are the chances this could happen? Before Dec. 4 many thought it was zero. And what are the financial implications for a company if it happens? Executive protection is a small investment to protect against a worst-case scenario.”
Evaluation of an executive protection
Before the UnitedHealthcare shooting raised awareness, fewer than 50% of executives had protection. But concerns that previously fell on deaf ears now have the full attention of companies, says Kucera. “Boards of directors are having to figure this out,” he adds. “They may not have executive protection, but now they have to do it.”
A threat assessment, conducted by a company such as Allied Universal, provides an independent evaluation of a company’s executive protection needs. The assessment evaluates factors such as an executive’s travel habits, the safety of their home, etc. Does the executive need protection 24/7, or just when they travel into more dangerous areas?
Risks increase related to corporate earnings
Sometimes, cases increase the need for executive protection, such as an internal threat
In assessing threats, security professionals also look beyond the individual to consider the safety of a corporate facility, for example. “Is there a visual deterrent, controlling who comes and goes?” asks Kucera. “If there is good security, it all ties together. We do home assessment, facility assessment, route assessment, and travel assessment as needed.”
Sometimes, circumstances increase the need for executive protection, such as an internal threat. Timing is a factor, and risks increase related to corporate earnings releases, new product announcements, and corporate layoffs or consolidation. Monitoring social media tracks shifting threats that impact the need for executive protection.
UnitedHealthcare shooting
“He didn’t have it and probably didn’t think he needed it,” comments Kucera about the UnitedHealthcare executive who was gunned down in the streets of New York City. “He was staying at the hotel across the street and was used to walking down the street every day.”
“Sometimes executives want to preserve their privacy and be able to walk down the street,” says Kucera. “Getting protection can be seen as a sign of weakness. Some CEOs in the past have said they just didn’t want it.” However, the UnitedHealthcare shooting raised the stakes of the need for more vigilance. “The bottom line is you have to yet beyond objections and make the investment to protect against a worst-case scenario,” says Kucera.
Anti-capitalist sentiment in the general population
An internal police bulletin warned of an online hit list naming eight executives and their salaries
Threats to executives sometimes arise from anti-capitalist sentiment in the general population about perceived inequalities in wealth and power. Executives provide symbolic targets for anyone who fights the system, and social media has amplified the voices of those who oppose capitalism.
For example, a "Most Wanted CEO” card deck seeks to shine a spotlight on "titans of greed." Also, in the aftermath of the UnitedHealthcare shooting, CEO "wanted" posters appeared across New York City, threatening various executives of large companies. An internal police bulletin warned of an online hit list naming eight executives and their salaries.
Careful monitoring of social media posts
Careful monitoring of social media posts and other sources enables executive protection professionals to analyze data and separate the dangerous threats from the merely negative ones.
Sadly, positive support of the UnitedHealthcare shooting was expressed by the 300,000 or so followers of the shooter, who became a celebrity of sorts. A huge outcry of negative sentiment toward the insurance industry led to fear that copycat incidents might occur. “There has been an unprecedented amount of positive support for committing murder,” commented Kucera.
Executive protection requests
HR executives can be at risk, especially at a time of layoffs or consolidation
“Let’s face it, there has been a lot of controversy, from COVID to the Middle East crisis, to the political campaign, and there is negativity on both sides,” says Kucera. “People have opportunities to pick sides, and there is a lot of sentiment going both ways, and there is a small percentage of people who will act aggressively.”
Executive protection requests now extend beyond the CEO to include others in the management ranks of companies. Basically, any public-facing executive is at risk, including anyone who makes statements to the press. Human resource (HR) executives can be at risk, especially at a time of layoffs or consolidation.
Private information on the Internet
Typically, an executive is assigned a single armed operative for protection. The firearm serves primarily as a visual deterrent that hopefully makes a potential perpetrator think twice. “When they plan an event like this, their expectation is that it will be a soft target,” says Kucera. “If there is an officer, it gives them pause.”
Controversial or high-profile CEOs are typically protected 24/7, including when they travel with their family. Adding risks is the fact that private information is now posted on the Internet, including where an executive lives and where their children go to school.
Internet monitoring
Internet monitoring also includes the “dark web,” which includes sometimes dangerous information
“We offer social media monitoring, and we advise them to be more careful with what they post,” says Kucera. “We monitor reactions to posts including any that might be threatening. We watch social media carefully if a company announces earnings or a change in their service or product offering.”
Internet monitoring also includes the “dark web,” which includes sometimes dangerous information that is intentionally hidden and requires specific software, configurations, or authorization to access.
Own layer of protection
Public and government officials can also come under fire in a variety of scenarios. FEMA officials faced threats after the recent floods in the Southeast, for example, among other situations where perceived unfair treatment promotes thoughts of retribution.
Although government agencies have their own layer of protection, there are instances when they call on companies such as Allied Universal for additional help.
Ad hoc protection for various executives
In the aftermath of the UnitedHealthcare shooting, calls to Allied Universal’s Command Center increased by 600%, reflecting requests for ad hoc protection for various executives.
These requests are in addition to the company’s business providing “embedded” operatives that travel with executives all or some of the time. On that side of the business, requests for services are up probably 300%, says Kucera.
