Hanwha Vision has launched a new global brand campaign titled "Now You See," featuring Hollywood actress Amanda Seyfried.
This campaign, directed by Michael Gracey, renowned for "The Greatest Showman," introduces Hanwha Vision's Proactive Vision Intelligence (PVI) and highlights its shift from purely security hardware to a focus on its transformational capabilities alongside human ingenuity.
The Evolution of Video Technology
Through this cinematic campaign, the transformation of video technology into a strategic tool that offers greater visibility and enhanced organizational insights is prominently featured. The campaign showcases Seyfried interacting with various real-world applications of Hanwha Vision's solutions, including AI analytics, intelligent automation, and high-quality imaging, reflecting the advanced capabilities of the company's technology.
John Lutz Boorman, head of product and marketing at Hanwha Vision Europe, remarked, “Video technology is evolving from a passive security tool into a platform for understanding how environments actually function. ‘Now You See’ reflects our belief that technology should not just observe the world but help people understand it more clearly and act with greater confidence.”
Real-World Applications of PVI
Seyfried also experiences how AI-driven video enhances human oversight
Set against the backdrop of a Hollywood soundstage at Sony Pictures Studios, the campaign follows Seyfried through a screen test as she encounters Hanwha Vision's technology in various environments, including a smart city, retail store, manufacturing facility, and an ATM. The use of heatmapping and people-counting analytics illustrates how these insights can inform business decisions, such as recognizing the need for a new product line and department in a store based on customer traffic patterns.
Enhancing Security and Situational Awareness
Seyfried also experiences how AI-driven video enhances human oversight. The system demonstrates its efficacy by automatically flagging suspicious activities, like loitering around ATMs, through the detection of subtle anomalies invisible to the human eye. Further, in an academic setting, Seyfried explores Audio Beacon technology, which heightens situational awareness by detecting urgent sounds like screams and breaking glass, contributing to student safety.
The solutions highlighted in the "Now You See" campaign are already operational across various industries and organizations worldwide. These technologies were employed during the campaign's production to ensure equipment and crew safety and to exhibit the capacities of AI-driven video systems in real-time scenarios.
Shifting to Proactive Business Intelligence
Concluding the campaign, John Lutz Boorman emphasized, “The ‘Now You See’ campaign highlights the shift from reactive security to proactive business intelligence that helps organizations anticipate risks, optimize operations and make data-informed decisions using video and connected technologies. AI-powered video plays an increasingly vital role in our workplaces, stores, transport, public spaces and more. Showcasing the breadth and depth of Hanwha Vision’s solutions through a Hollywood lens allowed us to hone in on the value that Proactive Vision Intelligence offers all organizations and industries.”
Hanwha Vision, a pioneer in video surveillance and security solutions, has unveiled a global brand campaign called “Now You See,” starring Hollywood actress Amanda Seyfried, showcasing the power and value of Proactive Vision Intelligence (PVI). Directed by Michael Gracey (the filmmaker behind The Greatest Showman) the campaign shifts away from focusing solely on security hardware to focus on the transformative potential of PVI when combined with human inspiration.
The cinematic campaign highlights how video technology has evolved into a strategic tool that improves visibility and insight across organizations and supports data-driven decision-making. It combines Seyfried’s exploration of Hanwha Vision technology and her subsequent excitement and awe, with real-world applications of Hanwha Vision solutions including its AI analytics, intelligent automation, and high-quality imaging.
People-counting analytics
“Video technology is evolving from a passive security tool into a platform for understanding how environments actually function,” said John Lutz Boorman, head of product and marketing at Hanwha Vision Europe. “‘Now You See’ reflects our belief that technology should not just observe the world but help people understand it more clearly and act with greater confidence.”
Set on a Hollywood soundstage at Sony Pictures Studios, the campaign follows Seyfried as she participates in a screen test to become the face of Hanwha Vision. She moves through a series of environments, from a smart city to a retail store, a manufacturing facility to an ATM, encountering Hanwha Vision technology in action and seeing its value immediately. This includes heatmapping and people-counting analytics that reveal customer traffic patterns. Upon seeing this, Seyfried concludes that the store requires a new product line and department, showing how visual data insights can inform planning, strategy, and drive growth.
Creating a safer environment
Seyfried then experiences how AI-powered video can complement human oversight. Facing a wall of monitors displaying ATMs, the system automatically flags suspicious movements, such as loitering around the ATMs, detecting the split-second anomalies that human eyes alone would miss. In the academic scene, Seyfried explores Audio Beacon technology that detects screams and breaking glass, increasing situational awareness and creating a safer environment for students.
The technologies showcased in the “Now You See” campaign are not conceptual solutions but are actively in operation across industries and organizations globally. During production, the same solutions were used on-set to monitor equipment and crew safety, manage operations, and demonstrate the capabilities of AI-powered video systems in a live environment.
John Lutz Boorman said, “The “Now You See” campaign highlights the shift from reactive security to proactive business intelligence that helps organizations anticipate risks, optimize operations and make data-informed decisions using video and connected technologies. AI-powered video plays an increasingly vital role in our workplaces, stores, transport, public spaces and more. Showcasing the breadth and depth of Hanwha Vision’s solutions through a Hollywood lens allowed us to hone in on the value that Proactive Vision Intelligence offers all organizations and industries.”
