Jacksons Fencing announces the return of Cris Francis as its new Commercial Director. With over 20 years of experience in sales, leadership and the security industry, Cris brings invaluable expertise and a wealth of insight to his new role.
His return to Jacksons Fencing after a six-year absence marks a significant milestone for the company, as it continues to build on its reputation for growth, innovation, and strategic development in the sector.
A proven career
Cris began his career in the motor trade, where his interest in cars led him to the motor insurance industry before transitioning to sales in the security sector. His passion for bespoke security solutions eventually brought him to Jacksons Fencing, where he played a pivotal role in shaping the company’s commercial strategy during his initial tenure.
Cris significantly expanded his knowledge base during his time at the BRE
Before returning to Jacksons Fencing, Cris significantly expanded his knowledge base during his time at the Building Research Establishment (BRE), where he served as Head of Assurance. At BRE, he focused on operational leadership. His experience at BRE solidified his passion for security innovation and deepened his understanding of product standards, insights he is eager to apply in his new role at Jacksons Fencing.
“I’m excited to return to Jacksons Fencing at such an exciting time for the company,” Cris remarked. “The business has grown considerably in the years since I left, with its ability to take on larger, more complex projects increasing significantly. I’m eager to be part of this growth and contribute to the continued success of the company moving forward.”
Shaping leadership
Cris’ extensive sales background has greatly influenced his leadership style, which is centered around “radical candor” - honesty, directness, and transparency. He attributes much of his leadership development to mentors like Peter Jackson, who helped shape his resilient approach to overcoming challenges and driving business success.
“My leadership style has always been about encouraging open, honest communication and pushing beyond the status quo,” Cris explains. “These values have served me throughout my career, and I look forward to bringing this mindset back to Jacksons Fencing as we continue to drive growth and innovation.”
Driving innovation and customer assurance
Customers are more focused than ever on ensuring the longevity and version of products
Since Cris' last tenure at Jacksons Fencing, the fencing industry has undergone significant changes, with a shift toward compliance, greater product assurance, and customer expectations. Customers now are more focused than ever on ensuring the longevity and performance of products, with robust specifications becoming a top purchasing driver.
“As the industry evolves, customers expect more than just high-quality products; they want to ensure that both the product and installation meet the highest standards,” says Cris. “This has changed the way we approach sales at Jacksons Fencing, with a greater focus on enhancing customer experience right from the initial contact.”
New technologies to improve customer interactions
As Jacksons Fencing continues to innovate, Cris is committed to leveraging new technologies to further improve customer interactions.
The aim is to keep Jacksons Fencing at the forefront of the industry, while maintaining the exceptional customer service for which the company is known.
Cris plans on developing technologies
Cris plans to focus on developing technologies that improve client experience
Cris sees ample opportunities for growth in the fencing industry, driven by diversification and continued innovation.
With Jacksons Fencing’s broad product range already in place, Cris plans to focus on developing technologies that enhance customer experience and streamline interactions.
Leadership and experience at BRE
Peter Jackson, Managing Director of Jacksons Fencing, welcomed Cris’ return with enthusiasm: “We’re absolutely delighted to welcome Cris back to the team. His deep industry expertise, combined with his leadership and experience at BRE, will be instrumental as we continue to refine our commercial strategy."
"His return marks a renewed focus on our growth, and we’re confident that under his leadership, we’ll continue to innovate and deliver exceptional results.”
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