barox Kommunikation GmbH, a Swiss producer of networking solutions specifically designed for video security applications, is bringing its operations to the North American market.
The company has appointed Reinhard Florin as Vice President of North America Sales to spearhead this expansion.
In his role, Florin will lead a team focused on executing barox’s market entry strategy, aiming to leverage their proven expertise in other regions and introduce their suite of networking products to a new audience in North America.
Leadership and Experience
Florin brings over three decades of executive-level experience in the networking sector
Florin brings over three decades of executive-level experience in the networking sector. His previous position as Global General Manager of Comnet by Acre involved advancing some of the industry's most well-known brands.
Now at barox, Florin will focus on deploying the company’s unique offerings tailored for the video security sector throughout North America. “barox has developed a unique set of networking products and technologies geared to the demanding requirements of video security networking in critical infrastructure environments,” Florin remarked.
Innovative Networking Solutions
A key feature of barox’s product line is their ‘Smart-barox’ plug-in. This technology extends the interoperability of Video Management Software (VMS) by providing a “single pane of glass” approach for comprehensive network management.
The plug-in integrates with major VMS providers, such as Milestone and Genetec, facilitating streamlined management of video streams and network connectivity, while also reducing operational costs.
Adapting to Technological Advancements
The video security landscape in North America is advancing rapidly due to developments in camera technology, artificial intelligence, and increased surveillance coverage. “This requires a networking solution specifically designed for this environment,” Florin added.
He emphasized that barox’s diverse portfolio of hardware and software solutions is well-suited to meet these evolving needs.
Commitment to Security
Co-founder and Managing Partner Rudolf Rohr highlighted the importance of security features integrated into all barox products. A robust set of cybersecurity functions is aimed at protecting video networks from potential threats.
“We are eager to support system integrators and network operators in North America in protecting their video networks from cyber-attacks and failures,” Rohr stated.
To showcase their solutions, Reinhard and the barox North America team will conduct live demonstrations at ISC East at the Javits Center in NYC on November 19 and 20, 2025, at stand 215.
Expanding their sales operation to cover North America, barox Kommunikation GmbH, the Swiss manufacturer of video security networking L2/L3 switches, media converters, IP extenders, and network management software has appointed Reinhard Florin to the role of Vice President of North America Sales.
In this new role, Reinhard will be leading the development and execution of barox’s go-to-market strategy as well as head a team of sales and technical support professionals. Through this appointment, barox is leveraging their proven success outside of North America and bringing their unique portfolio of networking products, designed for video security applications, to the North American marketplace.
Reinhard brings over 30 years of senior executive experience in the networking industry where he advanced some of the most recognizable brands, most recently as the Global General Manager of Comnet by Acre.
Unique set of networking products
“barox has developed a unique set of networking products and technologies geared to the demanding requirements of video security networking in critical infrastructure environments,” says Reinhard. “They are committed to developing the North American marketplace and I look forward to heading the rollout of their industry-leading solutions across the region.”
Outside of the Americas, barox products have been deployed extensively by customers in the government, financial, healthcare, education, IT, transportation, utilities, correctional, and manufacturing market segments.
Distributed software agent technology
One of barox ’s differentiating solutions is the ‘Smart-barox’ plug-in, designed to greatly extend the inter-operability of Video Management Software (VMS).
Incorporating a distributed software agent technology, the barox plug-in enables a “single pane of glass” within the VMS for network wide management integration of cameras, video streams, and the network connectivity provided by barox hardware devices.
This provides users a single point of control and management of the video network. The barox plug-in is compatible with major vendor VMS solutions, including those from Milestone and Genetec. This advanced technology reduces the time, effort and costs associated with setting-up and maintaining IP video networks.
Greater geographic video surveillance coverage
“Driven by greater geographic video surveillance coverage, advancements in camera technology and the use of AI, video security networks in North America are increasingly more sophisticated and complex.”
"This requires a networking solution specifically designed for this environment,” continues Reinhard. “barox’s comprehensive, application specific, portfolio of hardware and software products uniquely meets this requirement.”
High demands of video surveillance networks
“barox designs all of its products to address the high demands of video surveillance networks, and we anticipate making a big difference in the North America market,” says Rudolf Rohr, barox Co-founder & Managing Partner.
“This includes keeping video networks secure. barox products include a robust set of video networking cyber security features and functions. We are eager to support system integrators and network operators in North America in protecting their video networks from cyber-attacks and failures.”
Reinhard and the barox North America team will be available to demonstrate the power of the barox portfolio of solutions, live, at ISC East at the Javits Center, NYC on November 19 and 20, 2025 at stand 215.
