CES 2020 To Focus On Security’s Intersection With Consumer Electronics

Security’s intersection with consumer electronics is on view at CES 2020, the world’s largest technology event, Jan. 7-10 in Las Vegas. The giant show features more than 170,000 attendees, 4,500 exhibitors and 1,100 industry thought-leaders featured on the CES stage.

A range of technologies will be on display, from artificial intelligence (AI) to 5G, vehicle technology to AR/VR (augmented and virtual reality), robotics to home automation. Security plays a prominent role, too.The impact of this event for the smart home could be about delivering home analytics and enhancing privacy"

Smart home market on the forefront

The smart home market is a major focus. “For the smart home market at CES this year, we expect to see numerous announcements regarding home awareness,” says Blake Kozak, Senior Principal Analyst at IHS Markit. “This will include brands offering up additional analytics for consumer security cameras with a focus on edge-based solutions.”

“The impact of this [event] for the smart home could be about delivering home analytics and enhancing privacy through cloudless architectures and new electronic door lock approaches,” he adds. An example of cloud analytics is the Resideo Home app, introduced in December, which will make whole-home monitoring possible for four critical networks of the home – water, air, energy and security. Resideo promises a “simplified and integrated smart home experience.”

Video is also prominent at the show. “For cameras, we can expect to see more cameras focused on the outdoor space and possibly new form factors for video doorbells,” says Kozak. Familiar security industry brands exhibiting at CES 2020 include ADT, Ring, August Home and Yale (both part of ASSA ABLOY), Bosch and Alarm.com.

Focus on Cybersecurity

In 2020, companies will continue to focus on solutions for protecting consumer data"

Cybersecurity is an aspect of many of the devices on display at CES. “Device security and data privacy play a key role in the adoption of connected devices,” says Elizabeth Parks, President, Parks Associates.

“Consumer security concerns for smart home products will continue to be a barrier to adoption in the U.S. and Europe, and these concerns can actually intensify with device adoption-71% of U.S. smart home households are concerned about cybersecurity. In 2020, companies will continue to focus on solutions for protecting consumer data. One big area of interest is protection on the network router, providing whole home solutions, which are very appealing to consumers.”

“At CES we will see the traditional players introducing new DIY (do-it-yourself) products, as well as new players announcing new product features, services, and partnerships,” Parks adds.

Smart access control

Smart locks will be among the security products at CES 2020. For example, PassiveBolt, a lock company, will show the Shepherd Lock, a touch-enabled smart lock with enhanced security through sensors and AI. The add-on lock converts existing locksets into touch-activated devices. Another lock manufacturer is Kwikset, whose door locks and door hardware include Wi-Fi-enabled smart locks, Bluetooth-enabled smart locks, keyless and keyway-less locks and connected home technology.

Video doorbells, including industry-innovator Ring, have been a hit in the consumer market. At CES, Ring will expand the mission to make neighborhoods safer by creating a “Ring of Security” around homes and communities with a suite of home security products and services. The “Neighbors by Ring” app enables affordable, complete, proactive home and neighborhood security.

Homeguard offers a range of affordable CCTV solutions for home and small business

DIY CCTV demonstrations

DIY security systems are another market. Homeguard is a leading DIY consumer brand offering a range of affordable CCTV solutions for home and small business, including wired and wireless CCTV kits, smart cameras, home alarm systems and wire-free HD CCTV kits.

Swann Communications is also at the forefront of surveillance and monitoring with new products developments including wire-free HD cameras and doorbells, professional CCTV video surveillance systems, and 1080p full HD systems with “True Detect” heat and motion sensing.

AVTECH, and subsidiary YesGo Tech, will demonstrate a compact Wi-Fi home security set, a series of special cameras with face recognition, thermal detection and license plate recognition, customized central management software and a university ID tag that is compatible with access control, OEM and ODM opportunities.

Security and automation solutions

D-Link’s home networking, security and automation solutions will help consumers connect, view, share, entertain, work and play. SECO-LARM, manufacturer of a Room Occupancy Monitor that shows whether a room is in use, has a line of keypads and proximity readers with built-in Bluetooth for convenient access.

Another smart home security solutions provider, Climax Technology, integrates wireless security, home automation, energy management, home emergency monitoring and live visual monitoring.

Personal safety mobile application

Manufacturers are positioning outdoor cameras as deterrents to theft before a burglary happens"

WaryMe designs and develops a personal safety mobile application to improve a user’s security in public places, schools, transports and companies by addressing major risks such as terrorism attacks, intrusion, fire and even industrial accidents. An all-in-one mobile application integrates alerting, crisis management and mass notification features.

“Market players are looking to expand beyond established smart home devices like smart thermostats and networked cameras to products like smart water leak detectors, smart pet feeders, and smart air purifiers,” says Elizabeth Parks. “Manufacturers are positioning outdoor cameras as deterrents to theft before a burglary happens. This trend is part of a broader security marketing effort to extend the perimeter of home security beyond traditional home access points.”

“Familiarity with smart home devices lags behind familiarity with smart entertainment products; it even lags that of smart speakers, which are quite new in the market,” adds Parks. “In 2020, we will see players working to advance the visibility and marketing around device integration, and specifically focus on use case scenarios around safety, security, and convenience, which have always been the primary drivers of adoption of these types of products.”