Axis OPEN 2025: Key Security Industry Trends

Axis Communications, a pioneer in network video, has announced the 2025 schedule for its highly successful OPEN event series.

OPEN provides a unique and intimate occasion for systems integrators, distributors, and consultants, as well as end-customers, to meet for an inspiring and educational day that focuses on the challenges and opportunities arising from the key trends in the security industry.

This follows the successful debut of the OPEN series of events that reached from London in autumn 2023 and continued to key locations across Europe from Madrid to Helsinki concluding in Malmo, Sweden in September 2024.

OPEN London

OPEN London attracted circa 500 attendees and offered invaluable opportunities to participate in plenary sessions, debates and workshops, as well as networking with like-minded individuals.

Save the dates: Axis OPEN Events for 2025

• OPEN London - Tuesday 7th October 2025 - Allianz Stadium, Twickenham
• OPEN Helsinki - Tuesday 11th November 2025 - Hilton Helsinki Kalastajatorppa

Axis OPEN 2025

Axis has maintained an open approach to its technology since introducing the first networked surveillance camera to the market in 1996.

OPEN hosted speakers discussing the key issues in the security industry – and revealed how an open approach can help to solve the problems of today and generate new solutions.

“OPEN is energy, communication, and innovation,” says Axis Regional Director for Northern & Eastern Europe, Linn Storäng.

Moving forward as an industry

The ambitious schedule for 2025 in Europe will again provide opportunities for visitors

“By sharing ideas we move forward as an industry. OPEN is a great opportunity not only for Axis to tell people where we are today and where we’re heading in the future, but also for representatives of the entire industry to put their heads together and form the important relationships which will lead to the great open innovations of tomorrow,” concluded Linn Storäng.

Hosted in partnership with Genetec in London and Milestone in London and Helsinki, the ambitious schedule for 2025 in Europe will again provide opportunities for visitors, facilitate connection with wider industry pioneers in networking events and help delegates discover more about how technology is driving innovation in security, safety, business intelligence and operational efficiency.

Shared innovation

"Axis OPEN is an important forum to showcase how openness drives real value for customers and the industry. For Milestone, it’s also a chance to show how collaboration and shared innovation make a difference where it matters most.”

“Together we deliver reliable, high-value solutions, while also helping partners and customers benefit from the ongoing advances in AI, cloud, and responsible technology," comments Jonas Nilsson, Executive Technology Partner Manager, Milestone Systems.

External experts

Axis (TIPs) will deliver insightful presentations and product demonstrations

With speakers from Axis, its partners, and external experts, issues around evolving technologies such as AI and cloud will be discussed; while the broader topics of cybersecurity, sustainability, and digital transformation will feature.

At the heart of the events will again be the OPEN Zone, where Axis Technology Integration Partners (TIPs) will deliver insightful presentations and product demonstrations that highlight opportunities for innovation and growth.

Ideal platform for partnership

“The Axis OPEN events provide the ideal platform for partnership, where industry leaders can exchange ideas and have meaningful conversations around openness, innovation and collaboration. OPEN provides a space to explore how Axis technology combined with Genetec unified hybrid cloud-based solutions can drive smarter, safer environments for everyone,” concludes Nick Smith, Regional Sales Director, UK & Ireland, Genetec.

Axis, Genetec and Milestone will be joined at OPEN by event partners and sponsors, combining to deliver a unique and insightful experience to OPEN’s event attendees including: Secure Logiq; Morphean; Canon; 2N; Wesco Anixter; Mayflex; Araani; EET Group; Eagle Eye Networks; CSL Group; Telefire; Delta Cygni Labs; Norbain; ADI; Altowav; Veracity; Commscope; QNAP; Bugcrowd; ASIS; TinyG; FixedIT; and Traxmate.io.