Zenitel, a provider of Integrated Critical Communication Solutions, has announced a new partnership with LAR Rep Group, designating them as a Manufacturer’s Representative in the safety and security sector throughout Mexico and Latin America.
LAR operates with a strong presence across the region, having offices in Mexico, Colombia, Venezuela, and Argentina, and offers comprehensive expertise in various safety and security technologies.
LAR's Regional Impact
Since its inception in 2003, LAR has been a significant player in representing security manufacturers throughout Latin America. Its network, noted for its stability and reliability, continues to expand. The team at LAR holds extensive knowledge in areas such as audio solutions, video management systems, CCTV, video analytics, and smoke detectors, and provides robust support for integrators, end-users, and distributors.
Zenitel's Strategic Growth in Latin America
LAR has been a significant player in representing security manufacturers throughout Latin America
Within Zenitel Americas, the collaboration with LAR is seen as a pivotal element of their expansion strategy for intelligent critical communication solutions, which include intercoms and IP speakers that facilitate clear communication in various environments.
Bruce Czerwinski, Senior Vice President for Zenitel Americas, remarked, "We have known the LAR team for a long time, and we are thrilled to welcome them to the Zenitel team, as partners that we can rely upon to support our current customers and to educate new customers about our intelligent critical communication solutions in Mexico and Latin America."
Focusing on Enhanced Resources
JP Mora, President of LAR, expressed enthusiasm about the partnership: "We are excited to partner with Zenitel to bring their unified critical communication solutions to our partners and customers in Mexico and Latin America."
Kelly Lake, Director of Strategic Programs and LATAM for Zenitel, highlighted the importance of Mexico and Latin America for the company's growth, stating that Zenitel will continue to allocate increased resources to these regions, leveraging the partnership to showcase the value of their reliable communication solutions.
Zenitel, the provider of Unified Critical Communication Solutions, has named LAR Rep Group a Manufacturer’s Representative for the safety and security market in Mexico and Latin America.
LAR, with offices in Mexico, Colombia, Venezuela, and Argentina, is one of the largest and most recognized sales group in the region. Since 2003, it has represented the best security manufacturers with superior security and safety solutions to Latin America. That initial vision has transformed into a solid, reliable, and constantly growing network. Its team has deep product knowledge of audio solutions, video management systems, CCTV, video analytics, and smoke detectors. Its strong regional presence provides exceptional support to integrators, end users, and distributors.
Critical communication solutions
Within Zenitel Americas, LAR will be a key part of its Mexico and Latin America growth strategy for its intelligent critical communication solutions that consist of intercoms, IP speakers, and more that allow people to hear, be heard and be understood, in virtually any environment.
"We have known the LAR team for a long time, and we are thrilled to welcome to the Zenitel team, as partners that we can rely upon to support our current customers and to educate new customers about our intelligent critical communication solutions in Mexico and Latin America,” said Bruce Czerwinski, Senior Vice President for Zenitel Americas. “The LAR team’s knowledge and experience with audio solutions is a perfect fit for Zenitel, and we are excited to work with them in the Mexico and Latin America markets.”
Dedicating increased resources
"We are excited to partner with Zenitel to bring their unified critical communication solutions to our partners and customers in Mexico and Latin America," said JP Mora, President of LAR. "Zenitel is a globally recognized brand and is known for its high-quality products and exceptional customer service. This partnership is an excellent opportunity to continue to offer our customers the best in class critical-communication solutions products and services."
“Mexico and Latin America are important regions for Zenitel America’s continued growth,” added Kelly Lake, Director of Strategic Programs and LATAM, Zenitel. “We have already established ourselves as a recognized brand for delivering the best audio solutions within critical security and industrial safety. Yet there is more work to be done, and we will continue to dedicate increased resources across Latin America, to grow it and to also show our partners the value of investing in providing reliable, critical communication solutions to their customers. This new partnership will play a key role in that strategy.”
