SALTO WECOSYSTEM has announced a significant reorganization of its operations across the Americas, forming a unified region known as Salto Americas. This new territory encompasses the United States, Canada, Mexico, and the Caribbean and Latin America (CALA).
The transition from Salto North America to this broader entity is part of the company's strategy to enhance regional alignment, elevate collaboration, and bolster growth across interconnected markets, according to Aznar Sethna, Chief Sales and Marketing Officer of SALTO WECOSYSTEM.
Unified Regional Approach
“The creation of Salto Americas represents an important step in aligning our regional structure with the way our customers and partners operate across the hemisphere,” Sethna stated.
By consolidating North America, Mexico, and CALA into a single region, the company aims to deliver consistent value, speed up growth, and support partners with improved agility. Salto Americas is expected to be the fastest-growing region, with significant expansion prospects by unifying the region under a singular leadership approach.
Leadership and Team Development
Bill Wood, previously the president of Salto North America since 2016, will lead the newly expanded Salto Americas. Wood has been pivotal in assembling high-performance teams and has stimulated growth since Salto's establishment in North America.
Supporting this leadership structure, Chris Chromey, Senior Vice President of Operations, and Tanya Turner, Vice President of Human Resources, both with nine years of experience at Salto, have recently been promoted.
Revenue Strategy and Execution
Additionally, Salto Americas has appointed Luis Saldana as Vice President of Sales Growth
Additionally, Salto Americas has appointed Luis Saldana as Vice President of Sales Growth. This role focuses on driving revenue strategy and execution across all business units and locations. “I was fortunate to join Salto 20 years ago, and I’ve had the privilege of witnessing our evolution from a revolutionary start-up to the powerful SALTO WECOSYSTEM we are today,” Saldana remarked.
Pioneering Smart Access Technologies
In his new role, Saldana will spearhead regional growth by emphasizing service-led sales strategies and the integration of Salto's smart access technologies.
His responsibilities include overseeing country and regional performance while aligning the company's brands under a unified vision, ensuring digital transformation goals lead to valuable partner and customer engagement. Bill Wood expressed confidence in Saldana's abilities: “Luis brings exceptional vision, deep industry knowledge, and a strong track record of building high-performing teams.”
Regional Business Units
As part of the restructuring, Salto's North American regions will now function as business units (BUs) in line with the company's global operating model. Salto Americas will encompass several BUs:
- Southeast United States BU, led by Steve Burk.
- Northeast United States BU, led by David Latrielle.
- West United States and Canada BU, led by Joe Buist.
- Eastern Canada BU, led by Vasili Kourelos.
- Caribbean and Latin America (CALA) BU, led by Nathaniel Roman.
- Mexico BU, with leadership to be announced.
This organizational update aims to strengthen regional focus and maintain strong market alignment, ensuring improved service to customers, partners, and stakeholders throughout the Americas.
SALTO WECOSYSTEM announces a strategic reorganisation of its regional operations in the Americas, establishing Salto Americas as a unified region including the United States, Canada, Mexico, and the Caribbean and Latin America (CALA).
The transition from Salto North America to Salto Americas reflects the company’s continued focus on strengthening regional alignment, enhancing collaboration, and supporting long-term growth across interconnected markets, said SALTO WECOSYSTEM Chief Sales and Marketing Officer Aznar Sethna.
Fastest-growing region
“The creation of Salto Americas represents an important step in aligning our regional structure with the way our customers and partners operate across the hemisphere,” said Sethna.
“By bringing together North America, Mexico, and CALA into one cohesive region, we are strengthening our ability to deliver consistent value, accelerate growth, and support our partners with greater agility and coordination. We see Salto Americas as our fastest-growing region with the largest opportunity for expansion, and we are committed to broadening our local presence. Unifying the region under a single leadership maximises our effectiveness and positions us to capture new possibilities across all markets.”
High-performance teams
As part of this new structure, Bill Wood will oversee Salto Americas. Wood, who has served as president of Salto North America since 2016, will lead the expanded region and guide its strategic direction and operational performance. Throughout his tenure, Wood has been instrumental in building high-performance teams and driving accelerated growth from the early stages of Salto’s presence in North America, positioning the company for continued success across the Americas.
Supporting the new Salto Americas leadership structure are the recent promotions of Senior Vice President of Operations Chris Chromey and Vice President of Human Resources Tanya Turner, both of whom bring nine years of experience with Salto.
Driving revenue strategy
In parallel with the regional realignment, Salto Americas has appointed Luis Saldana as vice president of sales growth, a leadership role designed to drive revenue strategy and execution across all business units (BUs) and locations.
“I was fortunate to join Salto 20 years ago, and I’ve had the privilege of witnessing our evolution from a revolutionary start‑up to the powerful SALTO WECOSYSTEM we are today,” said Saldana. “My experience across technical support, operations, and as Latin America business unit manager has given me a deep understanding of our products, our partners, and the opportunities in our markets. I’m truly excited to be part of the newly consolidated Salto Americas region – driving growth, strengthening alignment, and building on the strong momentum we’ve created.”
Smart access technologies
In this role, Saldana will spearhead regional growth by prioritising service-led sales strategies and the accelerated adoption of Salto’s smart access technologies. By overseeing country and regional performance and aligning brands under a unified vision, Saldana will ensure the company’s digital transformation goals translate into consistent, high-value partner and customer engagement.
“I’m proud to welcome Luis into this critical leadership role,” said Wood. “Luis brings exceptional vision, deep industry knowledge, and a strong track record of building high-performing teams. His strategic mindset and passion for customer partnership make him the ideal leader to drive our sales organization forward and support continued growth across all business units.”
Enhancing regional focus
As part of the reorganisation, Salto’s regional areas in North America have transitioned into BUs, aligning with the company’s global operating model. Salto Americas consists of:
- Southeast United States BU, led by Steve Burk, who has been with Salto for seven years, including the past three as area leader for the Southeast U.S.
- Northeast United States BU, led by David Latrielle, who has been with Salto for more than eight years, most recently serving as area leader for the Northeast U.S.
- West United States and Canada BU, led by Joe Buist, who has been with Salto for more than 14 years and served as area leader for the West U.S. and Canada region for three years.
- Eastern Canada BU, led by Vasili Kourelos, who has been with Salto for more than four years and most recently served as area leader for Eastern Canada.
- Caribbean and Latin America (CALA) BU, led by Nathaniel Roman, who has been with Salto for seven years and succeeds Luis Saldana in the role.
- Mexico BU, leadership to be announced.
This updated structure is designed to enhance regional focus while maintaining strong alignment across markets, enabling Salto to better serve customers, partners, and stakeholders throughout the Americas.
