Summary is AI-generated, newsdesk-reviewed
  • Automatic Systems promotes Chris McClelland to U.S. Sales Director, boosting strategic market initiatives.
  • McClelland aims to drive national growth, maintaining client relationships and stakeholder satisfaction.
  • Company seeks candidates for Regional Sales Manager post after McClelland's promotion.

Automatic Systems has announced the promotion of Chris McClelland to the position of Sales Director for the U.S.

Previously serving as the Regional Sales Manager for the Midwest at Automatic Systems, McClelland will now report to the company's North American President and General Director, David Enderle.

Chris McClelland's Industry Experience

With nearly three decades of experience in the security sector, McClelland has worked extensively with various systems integrators, concentrating on managing relationships with large clients. His career spans numerous roles in both operations and sales.

Initially joining Automatic Systems as Regional Sales Manager in 2018, McClelland's promotion marks a new chapter as he takes on the role of Sales Director for the United States.

New Responsibilities and Objectives

In his elevated role, McClelland will spearhead national growth and market expansion efforts by implementing strategic initiatives and expanding both new and existing verticals. Key duties will involve fostering relationships with major clients, partners, and stakeholders, directing national account development, and coordinating with various teams to ensure alignment, customer satisfaction, and the success of product launches.

“I am excited to take on this new role as Sales Director for the U.S.,” McClelland states. “I look forward to supporting Automatic Systems’ customers and continuing to provide the high level of customer service they’ve come to expect from Automatic Systems.”

Company Acknowledgment and Future Plans

David Enderle, the company's North American President, comments, “Automatic Systems is pleased to recognize Chris’ outstanding service to our company and customers with this well-deserved promotion.”

The company is also in the process of seeking a candidate to fill McClelland’s prior position of Regional Sales Manager for the Midwest and is encouraging interested individuals to apply.

In case you missed it

Too Many Alerts, Too Little Time: How AI Is Tackling Control Room Fatigue
Too Many Alerts, Too Little Time: How AI Is Tackling Control Room Fatigue

Control room operators face a tricky and ever-growing list of responsibilities. Every day, they're expected to monitor dozens, sometimes hundreds, of camera feeds, identify suspici...

dormakaba Reports 4% Organic Net Sales Growth
dormakaba Reports 4% Organic Net Sales Growth

dormakaba generated net sales of CHF 702.9 million in the first quarter of financial year 2026/27 (1 July to 30 September 2026), with an organic net sales growth of 4.0%. While acq...

Mappedin Security Center Adds Brivo Access Control
Mappedin Security Center Adds Brivo Access Control

Mappedin, the indoor operating platform transforming the way venues are experienced and managed, announces a technology integration with Brivo, the global pioneer in cloud-native A...