ADT has introduced ADT Blu, a do-it-yourself home security solution allowing users to self-install in just minutes and manage their system through the ADT+ app.
This modular system offers flexibility as it can adapt and expand over time alongside the evolving needs of its users.
Meeting Modern Home Security Needs
As the demand for smart home solutions and self-install options increases, ADT Blu aims to address the longstanding challenges in the DIY security sector, often dominated by standalone camera systems. ADT's experience underscores that a robust security system extends beyond camera feeds, ensuring rapid and effective responses in the event of security threats.
Many self-setup systems sacrifice performance or scalability for simplicity, but ADT Blu endeavors to provide the best of both worlds. The product integrates the ease of a DIY setup with comprehensive security coverage.
Comprehensive Features Through ADT+ App
Users can self-monitor or use ADT’s 24/7 professional service for flexible securityThe ADT+ app allows users to control their systems completely—from arming and disarming to receiving alerts, viewing live video, and utilizing AI video capabilities. Customers can even communicate through connected cameras, all without the constraints of long-term contracts or needing a technician visit. Additionally, the platform supports incremental upgrades and expansions, letting users tailor their security solutions over time.
Users have the option to self-monitor or engage ADT’s 24/7 professional monitoring network, providing adaptability to fit current needs and future growth.
"ADT Blu gives customers something the DIY category has never really delivered — the ability to protect their home on their own terms, backed by a company with more than 150 years of trusted experience in home security," stated Todd Dernberger, Chief Growth Officer, ADT Inc.
Pricing and Purchase Information
Starting at $69 for standalone cameras, with bundles ranging from $249 to $389, ADT Blu offers customizable options that cater to varying home requirements. Consumers can conveniently purchase ADT Blu products online via Amazon.com, ADT.com, or by phone at 1-800-ADT-ASAP.
ADT is now offering ADT Blu, a self-installed home security system that customers can set up in minutes and manage directly through the ADT+ app. The modular DIY system can be scaled over time as customers' lives change and evolve.
As more households adopt smart home devices and seek self-install options, ADT Blu is designed to eliminate the long-standing trade-offs of a DIY category that, to date, has largely been defined by standalone cameras.
ADT uniquely understands that a reliable camera feed is just one part of an integrated security system that can both proactively prevent and rapidly respond to a security incident when every second counts.
Many systems prioritize simplicity at the expense of performance or flexibility at the expense of reliability. ADT Blu delivers both. It combines the convenience customers expect from a self-setup system with the broader protection of an integrated security experience.
Providing clear customer choice
Through the fully integrated ADT+ app, customers can arm and disarm the system and receive alerts. They can also view live video, use AI video features and speak through connected cameras. All of this is available without long-term contracts or an in-home technician visit. The ADT+ platform also allows customers to expand their home security system over time, adding devices and sensors as needed.
They can choose to activate ADT’s 24/7 professional monitoring network or monitor their home themselves. This provides flexibility today and a clear path to more support as their needs evolve.
"ADT Blu gives customers something the DIY category has never really delivered — the ability to protect their home on their own terms, backed by a company with more than 150 years of trusted experience in home security,” said Todd Dernberger, Chief Growth Officer, ADT Inc.
Pricing and availability
ADT Blu offers standalone cameras starting at $69 and several packages priced from $249 to $389. Customers can also customize their equipment to suit their home's needs.
ADT is streamlining the self-installed security experience from purchase to set up to everyday use. With ADT Blu available on Amazon, customers can buy the full suite of equipment in a place they shop for their home every day.
ADT Blu will be available online at Amazon.com, ADT.com, and by phone at 1-800-ADT-ASAP.
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