Millennials are an important market, and in one sense, they represent future possibility. The changing tastes and trends of this tech-savvy “Generation Y,” who came of age around the turn of the millennium (circa 2000), are an important consideration in the marketing of security technologies, among many other things. Fortunately, according to a recent survey from ADT, millennials will likely be dependable consumers of security technology products and services for years to come.

Smart Phones Essential For Personal Protection

Millennials’ dependence on smart phones and smart watches is legendary, and ADT’s survey points to a not-so-obvious benefit this demographic derives from their smart devices: Peace of mind. According to the survey, 90% of millennials say smart phones and related technologies provide them peace of mind when they are alone. In effect, millennials see smart phones as essential devices for their personal protection (in addition to serving almost every other human need).

Further, fearless millennials also admit their sense of adventure has limits: some 74% say they have been worried about their physical safety at some point in the last 12 months. Some 75% say they are interested in purchasing a personal security device (such as ADT’s Panic Response app and monitoring service available on Samsung smart watches).

Security Concerns Of Millenials

  • 76% of millennials - men and women - have avoided specific experiences due to concerns about personal safety.
  • in the past 12 months, 34% of millennials have avoided crowded spaces such as sporting events or malls.
  • 30% percent of respondents have avoided public transport, 26% have opted out of solo travel, and 25% have not exercised alone due to personal security
  • 90% of millennials take a different route home, switch up the time and place of their exercise, and/or carry pepper spray.
  • 91% of millennials living in urban areas (versus 82% of rural dwellers) think of technology as a safety net.

How millennials perceive danger

It goes without saying that we live in a dangerous world, and it behooves us (of all ages) to take precautions and be attentive to security. How people perceive danger, and how willing they are to take precautions, is another variable that can ensure a lucrative future in the consumer market for security products and services. That perception and that willingness can be observed in Generation Y.

The ability to fully perceive risk comes as a function of age. Young people, for example, may engage in risky behavior because they feel immortal or they do not fully grasp the dangers involved. It is encouraging to know that the tech-savvy millennial generation has developed a healthy awareness of the dangers of the world – and they will likely be good customers for the security marketplace for years to come. Further, the next wave of consumers, “Generation Z,” is growing up in an even more sophisticated media and computer environment – they are also likely to see technology products as a useful safety and security tool.

Download PDF version

Author Profile

Larry Anderson Editor, SecurityInformed.com

An experienced journalist and long-time presence in the US security industry, Larry is SecurityInformed.com's eyes and ears in the fast-changing security marketplace, attending industry and corporate events, interviewing security leaders and contributing original editorial content to the site. He leads SecurityInformed's team of dedicated editorial and content professionals, guiding the "editorial roadmap" to ensure the site provides the most relevant content for security professionals.

In case you missed it

BCDVideo Signs OEM Deal With Dell EMC: Positive Impact For Surveillance Storage
BCDVideo Signs OEM Deal With Dell EMC: Positive Impact For Surveillance Storage

In a significant move for the video security market, BCDVideo has announced that it is set to become Dell EMC’s OEM partner in the video surveillance space. For nearly a decade, the Chicago-based company has been known as a key OEM partner of Hewlett Packard Enterprise (HPE), providing storage and networking technology to security integrators on a global scale. This latest partnership will allow BCDVideo to take their offerings to the next level. BCDVideo Vice President Tom Larson spoke to SecurityInformed.com to discuss the reasoning behind the deal, and how the program will benefit partners, integrators, and end-users alike. Expanding BCDVideo's Product Offering For BCDVideo, the HPE OEM program has been widely acknowledged as a success, allowing the company to leverage a globally recognized brand and provide high-quality, reliable solutions across video networking and access control. Nevertheless, explains Larson, HPE server solutions are primarily suited to large-scale enterprise projects, and are therefore unable to accommodate for the growth in small- and medium-sized surveillance applications. The global collaboration with Dell EMC will allow BCDVideo to open up a broader product offering, building on success in the larger enterprise market to offer tailored solutions to SMEs. Our aim is to look at all best of breed technology to serve the video surveillance marketplace, and that means multiple partnerships” Support For Integrators By leveraging Dell EMC’s sophisticated digital storage platforms, BCDVideo will now be able to offer a more cost-effective solution to integrators, without sacrificing the resilience and IT-level service that BCDVideo is known for. With access to Dell EMC’s expansive global sales and technical teams, the company hopes to expand its reach, all-the-while providing partners with around-the-clock technical support and a five-year on-site warranty. Customers should be reassured that BCDVideo will continue to offer HPE platforms, service, and support. “Our aim is to look at all best-of-breed technology to serve the video surveillance marketplace, and that means multiple partnerships,” says Larson.  “The addition of Dell EMC to our portfolio is a major win for BCDVideo, for Dell EMC, and for our integrators.” The global collaboration with Dell EMC will allow BCDVideo to open up a broader product offering Meeting Surveillance Market Demands At the technology level, assures Larson, Dell EMC’s server offering is well suited to handle the increasing video resolution and growing camera count demanded by the surveillance industry. At the larger end of the spectrum, the company’s Isilon Scale-Out NAS solution can handle tens of petabytes of data, making it ideal for large-scale security applications such as city-wide surveillance and airport security. Dell EMC storage solutions are already proving successful at major international airports including Dubai and Abu Dhabi, each with a camera count in the 1000s.Dell EMC and BCDVideo together are ensuring our customers get the right solutions designed for the surveillance market” For Dell EMC, the new partnership means the ability to expand on this success in the enterprise market, leveraging BCDVideo’s surveillance expertise and high-level customer service to offer tailored solutions for lower-volume applications. Since its inception, BCDVideo has differentiated itself in the security space by providing a high level of IT service to integrators making the transition to IP systems. By combining resources, the partners will be able to service VMS and analytics companies, software vendors, and access control providers, as well as traditional business integrators. Ken Mills, General Manager Dell EMC Surveillance, explains: “Surveillance storage is not just about capacity, it is also about performance and reliability. Dell EMC and BCDVideo together are ensuring our customers get the right solutions designed for the surveillance market.” Accomodating For Growth BCDVideo is well placed to accommodate this anticipated growth. Last year, the company opened a new 51,000-square-foot global headquarters in Illinois, home to 90 separate stations within their Innovation Center where each system is customised according to integrator needs. The new facility allows for expanding business with new and existing partners in the security market.

How To Prepare For Active Shooter Incidents | Infographic
How To Prepare For Active Shooter Incidents | Infographic

This Active Shooter infographic summarises information about trends among active shooter incidents, and outlines how an organization can develop a plan before tragedy occurs, including:   Statistics on the numbers and types of recent active shooter incidents. A profile of common traits among active shooters. How to prepare beforehand, and what to do when the police arrive. How organizational planning ensures maximum preparedness. Pre-attack indicators to look for. Be sure to share this information with coworkers and managers. Awareness is key to preventing active shooter incidents, and to minimising their tragic consequences. When sharing this infographic on your website, please include attribution to  SecurityInformed.com More resources for active shooter preparedness: How hospitals can prepare for active shooter attacks Six steps to survive a mass shooting Technologies to manage emergency lockdowns  How robots can check for active shooters  Background checks to minimise insider threats Gunfire detection technologies for hospitals, retail and office buildings 21 ways to prevent workplace violence in your organisation Non-invasive security strategies for public spaces    

How Should Your Security Company Measure Total Cost Of Ownership (TCO)?
How Should Your Security Company Measure Total Cost Of Ownership (TCO)?

How much does a security system cost? We all know that total costs associated with systems are substantially higher than the “price tag.” There are many elements, tangible and intangible, that contribute to the costs of owning and operating a system. Taking a broad view and finding ways to measure these additional costs enables integrators and users to get the most value from a system at the lowest total cost of ownership (TCO). However, measuring TCO can be easier said than done. We asked this week’s Expert Panel Roundtable to share the benefit of their collective expertise on the subject. Specifically, we asked: How should integrators and/or end users measure total cost of ownership (TCO) when quantifying the value of security systems?