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In 2017, DITEK saw how power surges from the many natural disasters that took place damaged many businesses. In a natural disaster, or even everyday business operations, a facility’s entire investment in security, life safety and surveillance systems technology can be disabled or rendered useless in a few seconds. Surge protection solutions can mitigate those risks and protect security investments. Proactive Approach To Risk Mitigation Throughout 2017, we also witnessed a change in how enterprises view surge protection, which included how investments are being made in surge protection to protect valuable security, life safety and surveillance systems, while also reducing downtime, manpower costs, liability vulnerabilities, and possibly compliance issues that can force businesses to actually cease operations. Effective security management is about mitigating risks. But risks cannot be mitigated without a proactive approach. Enterprises and integrators, who take the time to assess risk and to develop a strategy to incorporate effective detection, deter and response criteria to protect physical assets will be successful in 2018. 2018 And Beyond That strategy includes designing surge protection into new security systems, while also adding surge protection to existing systems. Enterprises and security integrators who implement a surge protection strategy during security planning processes – or after – will be exercising prevention and mitigation, and they will be successful in 2018 and beyond. Surge protection devices have an untapped potential for enterprise surveillance and security systems In 2017, Ditek continued to offer security end users a solid surge protection solution. We also successfully educated system integrators, who are seeking value-added products or services to incorporate into their portfolios, on the importance of surge protection devices. Educating Security Integrators We believe that surge protection devices have an untapped potential for enterprise video surveillance and security systems, because they can and do meet safety and security challenges that have been rarely identified in the past. We are looking forward to 2018, when we will continue to develop new surge protection products – including a new product engineered to protect up to twelve individual fuel dispensers, which is critical to the financial operation of convenience stores. We will also continue to educate security integrators about the importance of including surge protection in the design/build RFP, to not only secure an enterprise’s valuable security equipment, but also to help integrators to differentiate their capabilities and knowledge from the competition.
Technology is changing the look and function of today’s security control rooms. Old-school CRT (cathode-ray tube) monitors are giving way to the thinner, flat screen monitors in the control room environment, but the transition is gradual. Randy Smith of Winsted still sees many control rooms that need to make the conversion, which is a boon to his company’s business. Furniture today is designed differently to accommodate the thinner monitors, often with larger screens. Need For Integrated Rack Systems With the increase of IP-based systems comes the need for integrated rack systems that include advanced functionality such as cable management, adds Jim Coleman, National Sales Manager, AFC Industries. Server rooms are environmentally controlled by cooling systems and power systems monitored on the IP network. Low-profile flat screens allow centers to utilize space vertically, thus creating a smaller footprint for the consoles. Additionally, with IP-based systems, workstations will have a smaller footprint because there is less cumbersome equipment. In most cases the servers are stored in a secured, climate controlled environment to eliminate overheating of the servers and maintain their security, says Coleman. This environment also helps with cable and power management. AFC builds technical furniture racks that adhere to the precise needs of computer network server room operators. The company designs and fabricates LAN workbenches with versatile functionalities, and server room workstation racks that are scalable. There is a complete line of IT workbenches, IT computer racks and computer server rack mounts with flexible mounting options. In most cases the servers are stored in a secured, climate controlled environment to eliminate overheating of the servers and maintain their security Flexible Control Room Designs Matko Papic, Chief Technology Officer of Evans Consoles, says the transition from bulky CRT equipment to flat-screen (lower profile) monitors was a major disruption in control room design; it changed the whole dynamic. Another evolution is the use of IP video streaming, which allows more flexibility in manipulation of audio-video content, and requires more flexible control room designs. Another shift, driven by larger, higher-definition monitors, is a shift to fewer monitors that display more information. Instead of a smaller monitor for each information stream, larger monitors now consolidate that information into “dashboard” displays. Looking ahead, control rooms will need to be more flexible, both in the initial design and the ability to adapt to changing technology, says Papic. Legacy customers who are currently using PCs may be moving to more remote applications. Sit-stand equipment will continue to be increasingly prevalent. “There will be more emphasis on flexibility, technology integration, and the ability to change over the life of the system,” says Papic. Consolidation Of Multiple Operations Into A Single System A trend in security is consolidation of multiple physical operations into a single system, says Papic. As a result, more customers are taking more interest in alarm management and situational awareness. How is the technology being used in terms of alarm triggers? How can the systems react rapidly and provide information to a larger audience in the control room? These questions impact how control rooms are designed, and Evans Consoles can adapt lessons learned from other markets to these trends in the security arena. Greater use of technology is inevitable, says Coleman of AFC Industries. “It is virtually impossible for humans to monitor all security data at the street level in our cities,” he says. “As computers become more powerful and their programs more all-encompassing, we will see a greater shift to robotic and technology uses that will provide enhanced monitoring capabilities and safety reactions.” Read our Control Rooms series here
The security industry will continue to see consolidation through acquisition in 2017. At the advent of IP camera adoption, we saw a great decline in large vertically integrated companies, which spurred a new era of innovation within smaller IP camera manufacturers, VMS providers and other hardware companies for storage and managed switches. We are now living in a new era of consolidation that is taking us full-circle back to vertical integration. Ultimately, the industry as a whole suffers because this consolidation will stifle innovation until the next big technology disruption takes shape. Interoperability Across Different Verticals This time last year, we noted that the marketplace was moving toward converged technologies and the need for alarm management across multiple platforms into a common interface, turned out to be a popular request. If anything, we are only seeing just the beginning phases of this transition. The biggest surprise is that interoperability is not only confined to security technology, but also extends to parallel systems such as building automation, safety and environmental controls, and even Enterprise Resource Planning (ERP) software. Using Video Event Management Software (VEMS) alongside these intelligent platforms proves to be a valuable verification process for many new and exciting vertical markets. Arteco plans to continue the revenue growth and brand awareness achieved in 2016 Event-Based Video Security Software At Arteco, our highest growth sectors tend to be slightly insulated from economic fluctuation in the sense that we focus on securing critical infrastructure (electrical utilities and communications) as well as corporate and education campuses. Unfortunately, the continued growth in active shooter incidents have made physical security concerns top of mind for many organizations regardless of economic impact. The unexpected repercussions are that many new security technologies are emerging that cater to real-time event notification on both the macro and micro level. The exciting part of this trend is that users are leveraging a layered approach with multiple autonomous applications working together toward a common goal to improve security, which will hopefully ensure a high level of protection. Business Growth And Challenges Business has continued to grow year-over-year, and 2016 was a huge step forward for Arteco not only in terms of revenue growth, but also increased brand awareness in the United States and abroad. Our biggest challenge continues to be the crowded VMS market, which is filled with lower cost or even free substitute products. We are making great strides in overcoming this challenge by having a wonderful team of people, both on the technical and sales side of the organization, who are focused on finding new and innovative ways to advance intuitive, open and affordable event-based and intelligent video security software into 2017. See the full coverage of 2016/2017 Review and Forecast articles here
Booth number: 13115 LifeSafety Power is the innovator and originator of a new category of intelligent networked power solutions that provide robust, proactive analytics to access control, security and mission-critical devices. With LifeSafety Power, integrators and end users gain unprecedented visibility into overall health, integrity and reliabilityWith this new standard of power performance created by LifeSafety Power’s modular solutions, security companies can achieve a 77% increase in installation and troubleshooting efficiency while providing lower total cost of ownership to the end user and remote monitoring and management of power which produces new streams of RMR. With LifeSafety Power, integrators and end users gain unprecedented visibility into overall health, integrity and reliability, which ensures greater system uptime. Q: What Was The First Year Your Company Exhibited At ISC West? Please Share Your Remembrances Of That Experience. LifeSafety Power was formed in 2009 and first exhibited at ISC West in 2010. We started with a 10x10 booth as a testing ground, and today have a 20x20 booth with the latest solutions on display and live demonstrations — a far cry from our first simple tabletop. We weren’t sure how we would be received, as there were no other companies going in the direction we were: networked power systems. The first year and a few after were tough trying to get established in the industry — but we continued to focus on communicating our value-add proposition. Q: What Strategies Do You Use To Get The Most Out Of Exhibiting At ISC West? We schedule meetings with end-users so they can see the latest offerings and products and how they might be applied to their particular business or facilityWe do extensive planning, many months prior, to get the most out of the show. We continue to upgrade and revamp our booth to showcase the latest solutions, technology partnerships or to focus on the products that provide solutions to integrators and customers in specific vertical markets. We schedule meetings with end-users so they can see the latest offerings and products and how they might be applied to their particular business or facility. We have users from around the world who specifically come to see us at the show — an affirmation of the global presence of LifeSafety Power. Q: How Do You Quantify Your Success At ISC West? What ROI Do You Receive From The Show? Success is seeing attendees four or five deep at our booth — excited and interested in our solutions. We talk to attendees and ask them what they are using and how we can assist. We have customers who bring colleagues from other companies to see our products — a great way to solidify our success. They start explaining the product to others — and we just let them give the pitch, because that’s the best kind of referral there is. The ROI is in the growth of our network. We don’t sell at the show — we network, educate, listen and learn. Q: What Company Activities (Outside The Show Floor) Does Your Company Organize Each Year? We attend industry-sponsored events like the Interop Fest by SIA and network outside the show floorWe don’t organize any specific company activities outside the show floor, but our sales team is hopping throughout the conference. We attend industry-sponsored events like the Interop Fest by SIA and network outside the show floor, meeting with current and potential customers. We’re here to tell our story — and our sales team hits it hard throughout the event. Q: What Sets ISC West Apart From Other Trade Shows On The Calendar? ISC West is a big security show. It’s the only one we do with our booth — we do many other shows but those are primarily smaller conferences or events with tabletop displays. This is the show that continues to grow and address the rapid changes occurring in the technology sector and IT and how this is trickling down to the physical security industry. We used to do two big shows a year, but now have settled on ISC West because of the qualified attendees, ongoing growth of the event and the ability to network with current and prospective customers.
AMAG Technology hosted its annual Security Engineering Symposium in Miami, Florida, February 15-18, 2019 at the Trump National Doral Miami. Eighty end users, consultants and integrators were in attendance. Guests were treated to two days of interactive presentations with thought leaders in compliance, AI, edge technology, insider threat, and open technologies and were taught how to apply what it means to them to understand how to utilize the right solutions to mitigate risks, ensure compliance and save money. AMAG Technology President, Kurt Takahashi and Director of Business Development, Kami Dukes opened the conference by welcoming attendees and introducing honored guests and AMAG staff. Chief Operating Officer, Howard Johnson and Vice President of Products and Partner Programs, Jason Schimpf presented Your Voice, Our Vision, and discussed AMAG’s vision for the future which is based on customer feedback and the technology innovation needed to meet today’s threats. Discussing Security Trends Our goal this year was to change and improve the format to provide digestible, useable content that was valuable to our attendees"A Platinum panel based on the theme, Achieve More Together, discussed security trends, customer needs and how best to move forward together to be successful. Two TED style talks featured Open Ideas with Dukes and Senior Director of Global Sales, Justin Wilmas and People Within with Business Development Manager, Dan Bissmeyer. “Our goal this year was to change and improve the format to provide digestible, useable content that was valuable to our attendees, and I believe we met that goal,” said Dukes. “Our diverse audience inspired impactful discussions surrounding topics that affect vertical markets dealing with compliance challenges, and I am proud to announce that together we raised nearly $9,500.00 for St. Jude Children’s Hospital.” Integrating Access Control With Video “AMAG hosted a first-class event that provided the opportunity to network with AMAG, as well as many end users and vendors," said Salt Lake City Police Department Captain, Scott Teerlink. "The format allowed for much discussion not only about the Symmetry solution, but with how to better integrate access control with video, audio, and other innovative solutions to improve our site security while simplifying and reducing time needed to complete the critical tasks necessary to ensure our facilities are secure. “I left with a better understanding about AMAG, the Symmetry solution and what's new in the security industry. Most importantly, I met outstanding people that will be a tremendous asset as we work to adapt and evolve our systems to best meet our changing environment and needs." Building Relationships With Security Professionals The Security Engineering Symposium provided a wonderful opportunity to network and build relationships with fellow security professionals"Ten certified technology partners worked together to deliver theme-based presentations to attendees. Platinum Level sponsors, ASSA ABLOY and Vingtor Stentofon presented Living on the Edge. Gold level sponsors Axis Communications and Salient Systems presented Take Tech to the Biz. Gold sponsors LifeSafety Power and Winsted presented Automation & Compliance. Silver sponsors shared a breakout session and included Idemia, IRIS ID, LiveSafe and Wavelynx. "The Security Engineering Symposium provided a wonderful opportunity to network and build relationships with fellow security professionals," said Jorge Gomez PE, RCDD, Managing Member/Project Engineer, J&A Engineering Consultants. "The event revitalized me and renewed my excitement about the security industry." During the closing banquet, a representative from St. Jude’s Research Hospital presented about the mission and advances St. Jude’s is making in pediatric cancer research. Our generous SES19 sponsors and attendees together raised $4,728.00, which was matched by AMAG for a record setting total of $9,456.00! “We are so thankful to our integrators, consultants, partners and end users for their generosity, and are thrilled to donate such a large sum to St. Jude,” said Dukes.
A basic tenet of sales is ABC – always be closing. But it's a principle that most professional salespeople would say oversimplifies the process. Especially in a sophisticated, high-tech market such as physical security, the required sales skills are much more involved and nuanced. We asked this week's Expert Panel Roundtable: What unique characteristics are required of salespeople in the arena of physical security systems?
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