Axis Communications has introduced its inaugural Axis Perspectives report, a comprehensive research publication that explores the growing significance of intelligent video technology and its expanding applications.
Leveraging proprietary global research and expert insights, the report demonstrates how intelligent video is not only enhancing security but also playing a key role in improving safety, operational efficiency, and business intelligence across a variety of sectors.
Intelligent Video as a Business Tool
The report highlights a significant turning point as organizations increasingly integrate intelligent video as a critical tool for business operations.
The findings suggest that beyond security, intelligent video serves as a powerful sensor for business insights, aiding in performance enhancement, cost reduction, and automation implementation at scale. The document offers a strategic roadmap illustrating how cameras are evolving into integral components of enterprise decision-making. It cites the example of BMW Group utilizing cameras powered by AI-driven quality inspection (AIQX) to conduct precise automated inspections, thereby improving product quality and operational efficiency.
Measurable Business Outcomes
Fredrik Nilsson, VP, Americas, Axis Communications, stated, "Intelligent video is undergoing a fundamental shift—from monitoring what happens to actively informing how organizations protect people, operate, and make decisions."
He added that Axis Perspectives offers a research-driven view of this evolution by amalgamating global data and real-world deployments with a maturity model to help organizations unlock the full value of video as a connected business capability.
Key Insights from the Report
Key findings from the report include the rapid expansion of video use for business intelligence
Key findings from the report include the rapid expansion of video use for business intelligence, nearly doubling from 20% to 38% within a year, and its adoption for operational efficiency by 42% of organizations.
Infrastructure modernization drives change for 64% of end users, alongside cybersecurity concerns cited as critical by 44% of respondents. The report also forecasts a notable increase in cloud adoption in physical security, expected to rise from 27% to 44% over two years. Further, 41% of customers demand unified platforms, highlighting system integration as essential for success.
Strategies for the Future
The detailed report provides vital insights to help organizations build integrated, data-driven solutions that yield significant value now and in the future.
To this end, Axis Perspectives introduces a five-stage intelligent video maturity model that guides enterprises from Passive and Reactive to Proactive, Predictive, and Autonomous operations. This model aids leaders in evaluating current capabilities and strategizing more effective approaches.
Axis Communications and Network Video Innovation
As the creator of the first IP camera, Axis Communications has led network video innovation for decades. The annual Axis Perspectives report represents the company's dedication to offering substantial value through data-driven analysis and expert insights, reinforcing intelligent video's role in smart, connected technologies.
The report underscores Axis's ongoing commitment to advancing surveillance into a vital aspect of public safety and modern business infrastructure.
Axis Communications, the industry pioneer in network video, announces the release of its first annual Axis Perspectives report, a research-based publication examining the evolution of intelligent video and its expanding role.
Backed by proprietary global research, expert insights, and real-world use cases, the report quantifies how intelligent video is enhancing security while increasingly driving safety, operational efficiency, and business intelligence across industries.
Powerful business sensor
The findings reveal a clear inflection point: while security remains foundational, organizations are rapidly adopting intelligent video as a powerful business sensor, unlocking insights that improve performance, reduce costs, and enable automation at scale.
Based on firsthand research and data analysis, the report provides a strategic roadmap for how cameras are evolving into active contributors to enterprise decision-making, delivering measurable results in high-impact environments. For example, the report highlights BMW Group’s use of cameras to power AI-driven quality inspection (AIQX). This application enables precise, automated inspections that enhance product quality and operational efficiency.
Delivering measurable results
“Intelligent video is undergoing a fundamental shift—from monitoring what happens to actively informing how organizations protect people, operate and make decisions,” said Fredrik Nilsson, VP, Americas, Axis Communications.
“With Axis Perspectives, we take a strategic, research-driven view of that evolution, bringing together global data, real-world deployments, along with a practical maturity model to help organizations understand where they are today and how to unlock the full value of video as a connected, data-driven business capability.”
Demanding unified platforms
Key Report Findings:
- Expanding Business Impact: Use of video for business intelligence has nearly doubled in just one year (from 20% to 38%), while 42% of organizations now use it to drive operational efficiency.
- Evolving Customer Priorities: Infrastructure modernisation is the leading driver for 64% of end users, with cybersecurity now cited as a critical priority by 44%.
- Accelerating Cloud Adoption: Cloud adoption in physical security is expected to jump from 27% to 44% within two years, reflecting a 17-point increase as new use cases gain traction.
- Demand for Platform Integration: Forty-one percent of customers now demand unified platforms, underscoring system integration as a key success factor.
More effective strategies
These findings are explored in detail in the report, providing organizations with the insights needed to build integrated, data-driven solutions that deliver meaningful value today and into the future.
Additionally, to support this, the report introduces a five-stage intelligent video maturity model, guiding enterprises from Passive and Reactive systems to Proactive, Predictive, and ultimately Autonomous operations—enabling leaders to assess current capabilities and chart a practical path toward more effective strategies.
Network video innovation
Axis Perspectives is an annual research-based report from Axis Communications designed to deliver insight, context, and strategic foresight into the evolving role of intelligent video and its intersection with smart, connected technologies.
As the inventor of the world’s first IP camera and a pioneer in network video innovation for three decades, Axis has played a central role in transforming surveillance into a critical component of public safety and modern business infrastructure. Axis Perspectives reflects the company’s commitment to providing meaningful value to partners, customers, and industry stakeholders through data-driven analysis, expert commentary, and a clear view of what’s next.
