Vismo, a prominent player in critical event management, has appointed Tom Cowling as its new CEO. Cowling transitions from Ernst & Young, where he served as a business development director, bringing extensive experience in business growth and strategic partnerships to his new role.
His appointment is part of Vismo's strategy to expand the reach of its Vismo Locate & Protect App, which currently supports over 450,000 users globally.
Leadership Vision and Innovation
Expressing enthusiasm about his new position, Cowling stated, “I’m very excited to have joined such a talented team, which has built a number of innovative products, all centred around the crucial purpose of keeping people safe at work.”
He is set to lead initiatives aimed at broadening engagement with both existing and potential customers, reinforcing Vismo's commitment to workplace safety.
Strategic Growth in Key Markets
According to Vismo's Chairman and Founder, Tim Williams, the company is poised for significant growth across its core markets in the United States and the United Kingdom.
Williams expressed excitement over Cowling's addition to the team, highlighting the increasing awareness among management across private, public sectors, and NGOs about the importance of employee safety during travel and work engagements. Williams emphasized Cowling’s capability to address these security needs alongside the existing Vismo team.
Experience in B2B Sectors
Cowling has accumulated relevant experience working in dynamic B2B environments
Cowling has accumulated relevant experience working in dynamic B2B environments both within the UK and internationally. His previous roles have equipped him with valuable insights into market expansion and building robust customer relationships.
“My experience at Ernst & Young in deal origination and the development of key strategic partnerships, has given me an excellent foundation for moving into the role of CEO at Vismo - and building new relationships with private and public sector organizations in and North America and the UK,” Cowling mentioned.
Future Prospects in Critical Event Management
Holding a degree from the University of Edinburgh and living locally, Cowling is well-prepared to explore new opportunities in the critical event management sector.
He remarked on the dynamic nature of the industry and Vismo’s strong standing with its sophisticated event management platform aimed at supporting clients during emergencies. Cowling believes Vismo is well-positioned to evolve and respond to emerging challenges faced by organizations and their workforce.
