Summary is AI-generated, newsdesk-reviewed
  • Keepit introduces AI Truth Cloud, enhancing data protection with trusted AI-ready foundations.
  • AI Truth Cloud ensures data integrity and sovereignty, pivotal for enterprise AI trust.
  • New platform features enhance AI safety: immutable backups, verified data processing, and rollback.

Keepit, a software as a service (SaaS) data protection specialist, has unveiled its AI Truth Cloud, marking a significant evolution in its platform.

This new development shifts the paradigm of traditional backup systems from mere compliance measures to a strategically valuable asset for organizations. As artificial intelligence (AI) becomes more integral to business decisions, AI Truth Cloud positions Keepit as a critical data source for enterprise AI, offering data that is verifiable, governed, immutable, and reliable.

Independent Data Verification

Keepit has created a unique advantage by maintaining a complete, sovereign, and tamper-proof copy of an organization's data.

This trove of data is stored in a vendor-neutral cloud, free from third-party influence, establishing what Keepit calls the "truth." The AI Truth Cloud is designed to certify the authenticity, origin, and integrity of data even before it enters any AI system, ensuring that enterprises have trustworthy data for AI-driven decision-making.

Comprehensive Data Foundation

Keepit is pioneering a new approach, transitioning from passive data storage to an active trust framework

The field of enterprise data protection has evolved from traditional tape-based backups to more sophisticated solutions like disaster recovery and cybersecurity measures. With AI Truth Cloud, Keepit is pioneering a new approach, transitioning from passive data storage to an active trust framework for data that is verified, governed, and autonomous.

Frederik Schouboe, Co-founder and Chief Visionary Officer at Keepit, emphasized the importance of reliable data in AI decisions, stating, "Organizations are making high-stakes decisions based on what their AI tells them. But data that can’t be verified shouldn’t be acted on. AI Truth Cloud gives enterprises an independent, tamper-proof, and provably complete data foundation."

Enterprise Trust Framework

The AI Truth Cloud is structured around five key pillars: Protect, Observe, Recover, Prove, and Integrate. These pillars create a comprehensive framework aimed at establishing data trust beyond traditional backup methods. At the core of its development roadmap are three fundamental capabilities:

  • AI Connector Backup: This feature expands Keepit's established data protection services to the AI assets enterprises rely on, including configurations, skills, projects, and models, offering point-in-time recovery for any AI asset.
  • Keepit MCP (Model Context Protocol) Platform: Designed as an API layer, this platform integrates with AI tools, allowing seamless interaction and auditing of managed data, transforming Keepit from a passive repository to an active enterprise trust node.
  • Keepit AI Safe Room: This feature addresses risks associated with running AI models on live production data by providing an isolated environment for testing, thereby protecting production data from unintended outcomes.

Future Developments

Keepit is poised to expand its platform across all five pillars, working on enhancements like AI agent behavioral monitoring, automated compliance evidence generation, and AI-powered threat rollback. These additions aim to further establish the platform as a trusted data layer for enterprise AI.

AI Truth Cloud represents the latest stage in Keepit's trajectory, building on its ever-growing data foundation. The company plans to enhance its connector support as businesses evolve toward AI-driven workflows, focusing on safeguarding the data generated and used by AI agents.

Strategic Integration and Customer Perspective

For existing Keepit clients utilizing AI on a verified data foundation, the benefits are tangible

In tandem with these technological advancements, Keepit is rolling out an independent software vendor (ISV) partnership strategy, allowing software vendors to integrate sovereignty, immutability, and trusted AI capabilities directly into their offerings via deep integrations with the Keepit platform.

For existing Keepit clients utilizing AI on a verified data foundation, the benefits are tangible. Tom Hicks, Senior Manager at Quanta Services, highlighted this, saying, “Knowing that our AI is working from a verified, immutable source changes the conversation from risk management to competitive advantage. Keepit has become a foundational part of how we think about data integrity for AI.”

Partner and Market Response

Keepit's channel partners are also experiencing increased interest from their clients, particularly in the public sector, in responsible AI usage. Jonny Scott, Head of Cyber Advisory at Phoenix, noted, "Our customers - especially in the public sector - are asking how they can use AI responsibly and demonstrate that to regulators. AI Truth Cloud changes that conversation from aspiration to practice."

The company plans to release further updates on its capabilities, development milestones, and partner programs in the coming months.

In case you missed it

Too Many Alerts, Too Little Time: How AI Is Tackling Control Room Fatigue
Too Many Alerts, Too Little Time: How AI Is Tackling Control Room Fatigue

Control room operators face a tricky and ever-growing list of responsibilities. Every day, they're expected to monitor dozens, sometimes hundreds, of camera feeds, identify suspici...

dormakaba Reports 4% Organic Net Sales Growth
dormakaba Reports 4% Organic Net Sales Growth

dormakaba generated net sales of CHF 702.9 million in the first quarter of financial year 2026/27 (1 July to 30 September 2026), with an organic net sales growth of 4.0%. While acq...

Mappedin Security Center Adds Brivo Access Control
Mappedin Security Center Adds Brivo Access Control

Mappedin, the indoor operating platform transforming the way venues are experienced and managed, announces a technology integration with Brivo, the global pioneer in cloud-native A...