Keepit, a software as a service (SaaS) data protection specialist, has unveiled its AI Truth Cloud, marking a significant evolution in its platform.
This new development shifts the paradigm of traditional backup systems from mere compliance measures to a strategically valuable asset for organizations. As artificial intelligence (AI) becomes more integral to business decisions, AI Truth Cloud positions Keepit as a critical data source for enterprise AI, offering data that is verifiable, governed, immutable, and reliable.
Independent Data Verification
Keepit has created a unique advantage by maintaining a complete, sovereign, and tamper-proof copy of an organization's data.
This trove of data is stored in a vendor-neutral cloud, free from third-party influence, establishing what Keepit calls the "truth." The AI Truth Cloud is designed to certify the authenticity, origin, and integrity of data even before it enters any AI system, ensuring that enterprises have trustworthy data for AI-driven decision-making.
Comprehensive Data Foundation
Keepit is pioneering a new approach, transitioning from passive data storage to an active trust framework
The field of enterprise data protection has evolved from traditional tape-based backups to more sophisticated solutions like disaster recovery and cybersecurity measures. With AI Truth Cloud, Keepit is pioneering a new approach, transitioning from passive data storage to an active trust framework for data that is verified, governed, and autonomous.
Frederik Schouboe, Co-founder and Chief Visionary Officer at Keepit, emphasized the importance of reliable data in AI decisions, stating, "Organizations are making high-stakes decisions based on what their AI tells them. But data that can’t be verified shouldn’t be acted on. AI Truth Cloud gives enterprises an independent, tamper-proof, and provably complete data foundation."
Enterprise Trust Framework
The AI Truth Cloud is structured around five key pillars: Protect, Observe, Recover, Prove, and Integrate. These pillars create a comprehensive framework aimed at establishing data trust beyond traditional backup methods. At the core of its development roadmap are three fundamental capabilities:
- AI Connector Backup: This feature expands Keepit's established data protection services to the AI assets enterprises rely on, including configurations, skills, projects, and models, offering point-in-time recovery for any AI asset.
- Keepit MCP (Model Context Protocol) Platform: Designed as an API layer, this platform integrates with AI tools, allowing seamless interaction and auditing of managed data, transforming Keepit from a passive repository to an active enterprise trust node.
- Keepit AI Safe Room: This feature addresses risks associated with running AI models on live production data by providing an isolated environment for testing, thereby protecting production data from unintended outcomes.
Future Developments
Keepit is poised to expand its platform across all five pillars, working on enhancements like AI agent behavioral monitoring, automated compliance evidence generation, and AI-powered threat rollback. These additions aim to further establish the platform as a trusted data layer for enterprise AI.
AI Truth Cloud represents the latest stage in Keepit's trajectory, building on its ever-growing data foundation. The company plans to enhance its connector support as businesses evolve toward AI-driven workflows, focusing on safeguarding the data generated and used by AI agents.
Strategic Integration and Customer Perspective
For existing Keepit clients utilizing AI on a verified data foundation, the benefits are tangible
In tandem with these technological advancements, Keepit is rolling out an independent software vendor (ISV) partnership strategy, allowing software vendors to integrate sovereignty, immutability, and trusted AI capabilities directly into their offerings via deep integrations with the Keepit platform.
For existing Keepit clients utilizing AI on a verified data foundation, the benefits are tangible. Tom Hicks, Senior Manager at Quanta Services, highlighted this, saying, “Knowing that our AI is working from a verified, immutable source changes the conversation from risk management to competitive advantage. Keepit has become a foundational part of how we think about data integrity for AI.”
Partner and Market Response
Keepit's channel partners are also experiencing increased interest from their clients, particularly in the public sector, in responsible AI usage. Jonny Scott, Head of Cyber Advisory at Phoenix, noted, "Our customers - especially in the public sector - are asking how they can use AI responsibly and demonstrate that to regulators. AI Truth Cloud changes that conversation from aspiration to practice."
The company plans to release further updates on its capabilities, development milestones, and partner programs in the coming months.
Keepit, a SaaS data protection provider, announces AI Truth Cloud, the next evolution of its platform, transforming backup from a compliance requirement into the most trusted, strategically valuable data asset an organization can hold. As AI agents take on business-critical decisions, AI Truth Cloud positions Keepit as the sovereign source of truth that enterprise AI can safely build on: data that is verifiable, governed, immutable, and proven.
Keepit holds something AI vendors cannot replicate: a complete, sovereign, immutable, and tamper-proof copy of an organization’s data - every version, across the protected application - stored in a vendor-independent cloud that no third party influences. That independence is the foundation of the “truth”: The AI Truth Cloud enables organizations to verify the authenticity, provenance, and integrity of data before it is ingested into any AI system, ensuring that the AI reasoning over their business is reasoning over data they can actually trust.
Complete data foundation
Enterprise data protection has evolved steadily from tape-based backup to disaster recovery and cyber resilience. With AI Truth Cloud, Keepit establishes the next step: from passive backup to a proactive trust fabric for verified, governed, and sovereign data.
“Organizations are making high-stakes decisions based on what their AI tells them. But data that can’t be verified shouldn’t be acted on. AI Truth Cloud gives enterprises an independent, tamper-proof, and provably complete data foundation - one that AI can safely reason from, one that organizations can prove the integrity of and roll back to a known-good state from when a decision goes wrong. Verifying the truth before you act, and recovering it when you didn't. That is what it means to own the truth,” said Frederik Schouboe, Co-founder and Chief Visionary Officer at Keepit.
Enterprise trust fabric
The AI Truth Cloud platform is organized around five pillars: Protect; Observe; Recover; Prove; and Integrate. These replace the backup and recovery story with a complete framework for data trust.
Three core capabilities form the immediate roadmap foundation:
- AI Connector Backup extends Keepit’s proven data protection to the AI tools enterprises already depend on - including agent configurations, AI skills, projects, and models - with point-in-time restore for any AI asset. That same immutable foundation becomes the verified recovery point when an AI agent behaves unexpectedly or is compromised.
- Keepit MCP (Model Context Protocol) platform is designed as a headless API layer that connects Keepit to any AI tool or workflow. It enables AI systems to query, audit, and interact with managed data programmatically. It positions Keepit not as a passive repository, but as an active node in the enterprise trust fabric.
- Keepit AI Safe Room addresses one of enterprise AI’s most pressing risks: running AI models directly on live production data. AI Safe Room provides an immutable Keepit copy of data as a pristine, isolated environment for AI training, inference, and testing, without putting production data at risk. If a model, prompt, or agent produces unintended results, it’s possible to do a full rollback: production remains untouched and recovery is immediate.
Looking ahead, Keepit is developing additional capabilities across all five pillars - including AI agent behavioral monitoring, automated compliance evidence generation, cryptographic data provenance, and AI-powered threat rollback - each extending the platform’s role as the trusted data layer for enterprise AI.
Building on a growing foundation
AI Truth Cloud is not a change of direction for Keepit, it is the next frontier made possible by Keepit’s growing data foundation. Keepit will continue expanding connector coverage as organizations transition to AI-driven and agentic workflows, with protecting the data AI agents create and consume representing the next wave of protection needs.
Alongside this, Keepit is introducing an ISV partnership strategy enabling software vendors to embed sovereignty, immutability, governance, and trusted AI capabilities directly into their own products through deep integrations with the Keepit platform - establishing Keepit as the underlying trust layer across the enterprise software ecosystem.
For Keepit customers already running AI on a verified data foundation, that shift is not theoretical: “Knowing that our AI is working from a verified, immutable source changes the conversation from risk management to competitive advantage. Keepit has become a foundational part of how we think about data integrity for AI,” said Tom Hicks, Senior Manager, Identity, Quanta Services.
Detailed capability announcements
Keepit's channel partners are seeing the same demand from their own customers. "Our customers - especially in the public sector - are asking how they can use AI responsibly and demonstrate that to regulators. AI Truth Cloud changes that conversation from aspiration to practice. With an auditable, protected data layer built in, we can help organizations deploy AI at scale without compromising on governance or recoverability," said Jonny Scott, Head of Cyber Advisory, Phoenix
More detailed capability announcements, roadmap milestones, and partner program updates will follow in subsequent releases.
