Experienced hostile vehicle mitigation (HVM) sales specialist Yan Ferrieres has joined British perimeter security manufacturer Heald Ltd as Overseas Sales Support.
Hostile vehicle mitigation solutions
The firm, located in Hornsea, East Yorkshire, designs and manufactures unique hostile vehicle mitigation (HVM) solutions, including road blockers and bollards to protect pedestrians and high-profile locations from the risk of vehicle attacks.
Global installs include King Abdullah SportsStadium in the Kingdom of Saudi Arabia, Avinor Airport in Norway, the World Trade Center, and the UN building in New York City, alongside multiple other locations around the globe.
Yan Ferrieres' experience
Yan will also be supporting Heald’s customers in France and Belgium
Based in France, Yan has over 20 years of experience in export sales within the HVM industry, working on a range of high-profile global perimeter security projects, bringing his multilingual skills to support various markets within the Middle East regions.
Yan will also be supporting Heald’s customers within France and Belgium and will be instrumental in creating new opportunities in these areas.
Perimeter security
The Middle East region has always been an area that has welcomed Heald products, being the first export market for Heald over 20 years ago.
To date, these perimeter security installs are still in active operation. Growth within the European region also remains strong for the Yorkshire-based business, with exports to Europe accounting for 21% of the firm’s total annual sales during the most recent financial year, a 141% increase in the value of export sales versus the previous financial year.
Growth strategy
The appointment of Yan comes following the announcement that Heald has recently established a German subsidiary
The appointment of Yan comes following the announcement that Heald has recently established a German subsidiary.
Co-owner and Managing Director Debbie Heald MBE said, “We are delighted to welcome Yan to the Heald team. Having worked with him on several projects over the years, he brings a wealth of experience, and we look forward to continuing to grow in these markets.”
Yan's comment
Yan Ferrieres added, “It is an honor to be joining the team at Heald and bringing my many years of industry experience to drive growth in many key regions.”
Yan will also be heading Heald’s inaugural exhibition at a security conference, Intersec in Dubai, which is due to take place between 16-18 January.
