Interlogix Re-launches The ITI™ And Aritech™ Brands

Interlogix™, a leader in security and life safety solutions for residential and commercial enterprises, has expanded its brand offering, including re-introducing the ITI™ and Aritech™ brands. Interlogix and its new portfolio of brands can be seen at ISC West in Las Vegas. Interlogix is a business of UTC Fire & Security, a unit of United Technologies Corp.

Interlogix offers some of the most-trusted names in security, and will re-introduce familiar brand names for sensors and accessories: ITI™ for wireless and Aritech™ for wired products. For U.S. residential intrusion systems, GE will continue to be the primary brand and include the industry-proven Simon XT^™, Concord™ and NetworX^™ panels.

"This is an exciting time to be part of Interlogix. Our partners now have the benefit of offering well-known intrusion names in their product portfolio for customers," states Bob Haskins, Vice President and General Manager, Interlogix. "Our ultimate goal is to ensure our partners' success. These brands are progressive and are backed by advanced designs that keep pace with our customers' requirements."

For video, the TruVision^™ line and UltraView^™ series names remain, while the use of the GE brand will transition to Interlogix. Complete with new logos, these popular product lines will continue to come in their recognizable green and blue packaging.

Jon Hughes, product marketing manager for video products says, "TruVision and UltraView are solid brands. Since 2008, our customers have embraced our cost-effective TruVision line of video surveillance products, as well as our performance brand UltraView. We are excited to continue the legacy."

Additionally, Interlogix will convert the FireworX^™ line of life safety products from the GE brand to Interlogix. 

The new branding, along with the IFS™ transmission and Verex^™ commercial intrusion product lines, forms the complete Interlogix portfolio of brands.