HID Global, a global provider of trusted identity solutions, announced that the enterprise business publication Insights Success has named HID as one of the 20 most valuable brands of 2017.

Contributing to this recognition was HID’s new ‘Powering Trusted Identities’ brand campaign that captures the company’s impact on millions of people around the world and describes how HID’s solutions power the trusted identities of the world’s people, places and things. It has also established HID’s credibility for the Internet of Things (IoT), cloud-based mobility and the most secure, convenient and innovative uses of identity in physical and digital environments. 

Re-Branding Corporate Strategy

The goal of the recent evolution of the HID brand was to convey what we stand for, what our purpose is, and what positive difference we make in the world,” said Samuel Asarnoj, SVP, Corporate Strategy & Business Development with HID Global. “This award that honors the HID brand as a top brand confirms that we struck the right chord with our uplifting messaging of ‘Powering Trusted Identities'.’

This new corporate brand strategy led HID to burst out on the scene of identity technology industry with a revamped attitude and excitement,” according to Insight Success Magazine in its profile of this market leader in trusted identity solutions. “HID Global always had a plethora of innovative products at its disposal but this move of re-branding turned HID into one of the most recognized and valuable brands of 2017.

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