Switchers & Switches - Expert commentary

Will Network Requirements Help You Build Your Business Or Put You Out Of Business?
Will Network Requirements Help You Build Your Business Or Put You Out Of Business?

Once upon a time, providers had end-to-end control when deploying a physical security platform, which is not the case anymore when we consider the modernization to IP. When considering the move to IP physical security, the provider needs to ensure the customer has a robust PoE backbone to connect the IP security device back to the application. Network readiness requirements have complicated IP security deployments, making it challenging for current providers while opening the door to new competitors. Competition is increasing Network providers see the move to IP as an opportunity to expand their wallet share. As the trusted advisors to IT teams, network providers leverage their position to win over the physical security business. As the time, cost, and complexity increases to move a customer to IP; providers need to expand their offering, considering the decline in endpoint revenue margins (the "race to the bottom"). Unfortunately, PoE networks are becoming increasingly complex as IoT endpoints are continually introduced to the network. Before the IP/IoT deployment can occur, the network provider (now your competition as well) will have the opportunity to edge you out and offer an IP/IoT solution with the network. The traditional approach is outdated They have standardized this cookie-cutter solution that may work for some, but not for all While we accept that we are collectively relying on our networks to support an increasing number of devices and applications, many have not considered the local area network's evolution. Organizations no longer only connect data terminals and printers to the network - they connect all manner of intelligent devices, including Wi-Fi access points, cameras, phones, access control, lighting, intercoms, and more. Many traditionalists will recommend the rip-and-replace of existing infrastructure while layering all IoT devices on the same network. They have standardized this cookie-cutter solution that may work for some, but not for all. What if there was a better way? Create the best outcome for you and your customer Let's start by thinking about the customer's desired outcome. The customer wants new capabilities within an acceptable ROI. Given the complications surrounding COVID-19, these organizations may require solutions very quickly to operate safely and within governmental guidelines. However, these organizations first need to establish a LAN framework without high costs, disruption to business, or complexity. They do not want to compromise network security or their business. They do not want network requirements to account for the majority of their budget as there is no ROI in infrastructure. The infrastructure supports the ROI gained from the devices and applications it enables. How do we provide a network solution that addresses both the customer and the provider's needs? Customers need a network that: Eliminates competitive pressures, giving providers end-to-end control over the network and the entire digital transformation experience. Shorten sales and deployment cycles to simplify network readiness and reduce the budget allocation towards infrastructure. Focus on device and application implementation and adoption to improve the customer's ROI. Build a physically separate PoE backbone for IP/IoT applications to maximize network security and performance while simplifying ongoing management. Eliminate the dependency on other providers. Advice from Albert Einstein We cannot solve a problem using the same kind of thinking we used when we created it" To help achieve these outcomes, I encourage you to accept some advice from Albert Einstein. Einstein once said, "The only thing that interferes with my learning is my education." Sometimes we are unwilling to accept new ideas because of preconceived notions about how things "ought to be done." We must embrace innovation and challenge our best practices that are based on past education. Einstein also said, "We cannot solve a problem using the same kind of thinking we used when we created it." Sometimes we must challenge ourselves to think differently by using innovations to create better outcomes for our businesses and customers. Consider this for a second: are you focused on the problem rather than finding a unique alternative solution? Einstein defined insanity as "doing the same thing over and over and expecting different results." Your customers are all unique with different digital transformation challenges and objectives. The cookie-cutter, rip-and-replace method has not worked for all. If it did, every organization would have all the IP and IoT solutions they need. It's time to consider a fresh new approach that may challenge your education. Don't let our education get in the way of your learning! Looking to innovation and modern solutions The idea of The Modern LAN, introduced by Frost & Sullivan, aims to present a paradigm shift in LAN design for IP and the IoT. The whitepaper, available for free using the link above, offers an enhancement to traditional LAN design to address IP and IoT devices' specific needs. Today, we connect more than just data terminals, and we must design our networks accordingly. Instead of starting with the network, Modern LAN design suggests starting with the endpoint requirements and building a network to address these considerations. One of the foundations of Modern LAN design is to consider all networking innovations available. NVT Phybridge PoE innovations allow you to leverage different cable types, including coax, single-pair UTP, and multi-pair UTP cabling, to enable IoT devices at much greater distances than traditional switches. Aligned with Modern LAN design, you can transform the existing network into a robust and secure PoE backbone instead of removing and replacing the reliable infrastructure. PoE switch solutions PoE switch solutions leverage different core technology that vary in capability and effectiveness I know what you may be thinking: Am I compromising on network performance by leveraging these innovations? The answer is: it depends on the technology. PoE switch solutions leverage different core technology (Homeplug, VDSL, ADSL, Ethernet, etc.) that vary in capability and effectiveness. For more than 15 years, NVT Phybridge has been a global pioneer in long-reach PoE technology. We were the first company to develop a switch that delivered Ethernet and PoE over a single pair of UTP wire with up to 1,200ft (365m) reach, which is four times the reach of standard switches. We have spent the last 15 years surprising the industry with our capabilities and satisfying customers with our technology. Performance is paramount We understand that innovation is met with scrutiny and skepticism. We also know that some companies make claims that they cannot back up, which can sometimes shed a negative light on an entire industry or product category. However, our enterprise-grade networking solutions have helped thousands of customers modernize to the next generation of intelligent devices without high costs, complexity, or disruption to their business. For example, our CLEER24 switch is a 24-port Ethernet over Coax innovation that delivers Ethernet and PoE+ over a single coax cable with up to 6,000ft (1,830m) reach, which is 18-times the reach of a standard switch.  Transform network readiness requirements into an opportunity to grow your business! Be a thought leader, leverage Modern LAN design, and introduce NVT Phybridge PoE innovations to your customers. It's time to change the conversation around LAN design and improve the outcome for you and your customers.

Will Network Requirements Help You Build Your Business Or Put You Out Of Business?
Will Network Requirements Help You Build Your Business Or Put You Out Of Business?

Once upon a time, providers had end-to-end control when deploying a physical security platform, which is not the case anymore when we consider the modernization to IP. When considering the move to IP physical security, the provider needs to ensure the customer has a robust PoE backbone to connect the IP security device back to the application. Network readiness requirements have complicated IP security deployments, making it challenging for current providers while opening the door to new competitors. Competition is increasing Network providers see the move to IP as an opportunity to expand their wallet share. As the trusted advisors to IT teams, network providers leverage their position to win over the physical security business. As the time, cost, and complexity increases to move a customer to IP; providers need to expand their offering, considering the decline in endpoint revenue margins (the "race to the bottom"). Unfortunately, PoE networks are becoming increasingly complex as IoT endpoints are continually introduced to the network. Before the IP/IoT deployment can occur, the network provider (now your competition as well) will have the opportunity to edge you out and offer an IP/IoT solution with the network. The traditional approach is outdated They have standardized this cookie-cutter solution that may work for some, but not for all While we accept that we are collectively relying on our networks to support an increasing number of devices and applications, many have not considered the local area network's evolution. Organizations no longer only connect data terminals and printers to the network - they connect all manner of intelligent devices, including Wi-Fi access points, cameras, phones, access control, lighting, intercoms, and more. Many traditionalists will recommend the rip-and-replace of existing infrastructure while layering all IoT devices on the same network. They have standardized this cookie-cutter solution that may work for some, but not for all. What if there was a better way? Create the best outcome for you and your customer Let's start by thinking about the customer's desired outcome. The customer wants new capabilities within an acceptable ROI. Given the complications surrounding COVID-19, these organizations may require solutions very quickly to operate safely and within governmental guidelines. However, these organizations first need to establish a LAN framework without high costs, disruption to business, or complexity. They do not want to compromise network security or their business. They do not want network requirements to account for the majority of their budget as there is no ROI in infrastructure. The infrastructure supports the ROI gained from the devices and applications it enables. How do we provide a network solution that addresses both the customer and the provider's needs? Customers need a network that: Eliminates competitive pressures, giving providers end-to-end control over the network and the entire digital transformation experience. Shorten sales and deployment cycles to simplify network readiness and reduce the budget allocation towards infrastructure. Focus on device and application implementation and adoption to improve the customer's ROI. Build a physically separate PoE backbone for IP/IoT applications to maximize network security and performance while simplifying ongoing management. Eliminate the dependency on other providers. Advice from Albert Einstein We cannot solve a problem using the same kind of thinking we used when we created it" To help achieve these outcomes, I encourage you to accept some advice from Albert Einstein. Einstein once said, "The only thing that interferes with my learning is my education." Sometimes we are unwilling to accept new ideas because of preconceived notions about how things "ought to be done." We must embrace innovation and challenge our best practices that are based on past education. Einstein also said, "We cannot solve a problem using the same kind of thinking we used when we created it." Sometimes we must challenge ourselves to think differently by using innovations to create better outcomes for our businesses and customers. Consider this for a second: are you focused on the problem rather than finding a unique alternative solution? Einstein defined insanity as "doing the same thing over and over and expecting different results." Your customers are all unique with different digital transformation challenges and objectives. The cookie-cutter, rip-and-replace method has not worked for all. If it did, every organization would have all the IP and IoT solutions they need. It's time to consider a fresh new approach that may challenge your education. Don't let our education get in the way of your learning! Looking to innovation and modern solutions The idea of The Modern LAN, introduced by Frost & Sullivan, aims to present a paradigm shift in LAN design for IP and the IoT. The whitepaper, available for free using the link above, offers an enhancement to traditional LAN design to address IP and IoT devices' specific needs. Today, we connect more than just data terminals, and we must design our networks accordingly. Instead of starting with the network, Modern LAN design suggests starting with the endpoint requirements and building a network to address these considerations. One of the foundations of Modern LAN design is to consider all networking innovations available. NVT Phybridge PoE innovations allow you to leverage different cable types, including coax, single-pair UTP, and multi-pair UTP cabling, to enable IoT devices at much greater distances than traditional switches. Aligned with Modern LAN design, you can transform the existing network into a robust and secure PoE backbone instead of removing and replacing the reliable infrastructure. PoE switch solutions PoE switch solutions leverage different core technology that vary in capability and effectiveness I know what you may be thinking: Am I compromising on network performance by leveraging these innovations? The answer is: it depends on the technology. PoE switch solutions leverage different core technology (Homeplug, VDSL, ADSL, Ethernet, etc.) that vary in capability and effectiveness. For more than 15 years, NVT Phybridge has been a global pioneer in long-reach PoE technology. We were the first company to develop a switch that delivered Ethernet and PoE over a single pair of UTP wire with up to 1,200ft (365m) reach, which is four times the reach of standard switches. We have spent the last 15 years surprising the industry with our capabilities and satisfying customers with our technology. Performance is paramount We understand that innovation is met with scrutiny and skepticism. We also know that some companies make claims that they cannot back up, which can sometimes shed a negative light on an entire industry or product category. However, our enterprise-grade networking solutions have helped thousands of customers modernize to the next generation of intelligent devices without high costs, complexity, or disruption to their business. For example, our CLEER24 switch is a 24-port Ethernet over Coax innovation that delivers Ethernet and PoE+ over a single coax cable with up to 6,000ft (1,830m) reach, which is 18-times the reach of a standard switch.  Transform network readiness requirements into an opportunity to grow your business! Be a thought leader, leverage Modern LAN design, and introduce NVT Phybridge PoE innovations to your customers. It's time to change the conversation around LAN design and improve the outcome for you and your customers.

Surge Protection For Security Installations: 2017 Saw Increased Investment
Surge Protection For Security Installations: 2017 Saw Increased Investment

In 2017, DITEK saw how power surges from the many natural disasters that took place damaged many businesses. In a natural disaster, or even everyday business operations, a facility’s entire investment in security, life safety and surveillance systems technology can be disabled or rendered useless in a few seconds. Surge protection solutions can mitigate those risks and protect security investments. Proactive Approach To Risk Mitigation Throughout 2017, we also witnessed a change in how enterprises view surge protection, which included how investments are being made in surge protection to protect valuable security, life safety and surveillance systems, while also reducing downtime, manpower costs, liability vulnerabilities, and possibly compliance issues that can force businesses to actually cease operations. Effective security management is about mitigating risks. But risks cannot be mitigated without a proactive approach. Enterprises and integrators, who take the time to assess risk and to develop a strategy to incorporate effective detection, deter and response criteria to protect physical assets will be successful in 2018. 2018 And Beyond That strategy includes designing surge protection into new security systems, while also adding surge protection to existing systems. Enterprises and security integrators who implement a surge protection strategy during security planning processes – or after – will be exercising prevention and mitigation, and they will be successful in 2018 and beyond.  Surge protection devices have an untapped potential for enterprise surveillance and security systems In 2017, Ditek continued to offer security end users a solid surge protection solution. We also successfully educated system integrators, who are seeking value-added products or services to incorporate into their portfolios, on the importance of surge protection devices. Educating Security Integrators We believe that surge protection devices have an untapped potential for enterprise video surveillance and security systems, because they can and do meet safety and security challenges that have been rarely identified in the past. We are looking forward to 2018, when we will continue to develop new surge protection products – including a new product engineered to protect up to twelve individual fuel dispensers, which is critical to the financial operation of convenience stores. We will also continue to educate security integrators about the importance of including surge protection in the design/build RFP, to not only secure an enterprise’s valuable security equipment, but also to help integrators to differentiate their capabilities and knowledge from the competition.

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Eneo Complete Systems Are Being Used In Over Sixty Müller Health And Beauty Retailers
Eneo Complete Systems Are Being Used In Over Sixty Müller Health And Beauty Retailers

Müller is one of Europe’s leading health and beauty retail companies. Nearly 24,000 employees work in over 600 locations all over the continent. And Müller continues to grow: an average of 50 new stores are opened each year with a product range which includes CDs, toys and stationery and really sets itself apart from the competition – at prices which Müller invites you to check against competitors’ prices, in accordance with their slogan: “You should compare our prices.” Müller ensures that prices will remain just as low in the future by using eneo video surveillance which has been installed in over sixty Müller stores so far. Inventory discrepancies are a growing problem in retail and can lead to rising prices if they are not prevented effectively. Thus protecting honest customers is essential. At Müller, the installation of the systems is always in accordance with strict data protection regulations which are fulfilled meticulously by the responsible installation company. Why did Müller choose eneo? “Based on the recommendation of our installation company, we carried out a three-week test in one location, and it was very successful,” explains Mario Messner, Managing Director at the security agency Müller Sicherheitsdienst Ulm MSDU. “Due to the high image quality, a lower recording rate was sufficient compared to another recorder model which we had in operation at the same time with 25 pictures per second. Because we wanted to keep the memory requirements as low as possible, it didn’t take us long to make a decision. We were also impressed by the price-performance ratio, which is significant when numerous cameras are being installed in each store.” Mario Messner has never regretted this decision, quite the contrary. “We now have numerous cameras, domes and recorders from eneo in operation in over sixty stores. The number is in the hundreds. The failure rate is so minimal that it is negligible. The equipment is absolutely reliable.”

Security With 360° Video Surveillance: Use Of The Eneo Almira Camera In The Jewish Museum, Frankfurt, Germany
Security With 360° Video Surveillance: Use Of The Eneo Almira Camera In The Jewish Museum, Frankfurt, Germany

The Jewish Museum in Frankfurt is one of the three major Jewish museums in Germany.  It traces the interrelationship between Jews in Germany and their environment based on the example of Frankfurt.  Prior to World War II the city of Frankfurt had the highest percentage of Jewish inhabitants with over 26,000 Jewish citizens.  The building is secured today by 360° video surveillance.  Its open character was intentionally selected, as the changing exhibitions are to be accessible to all interested visitors.  However the museum, which is housed in two classical mansions, is one of the sites generally at risk as is the Holocaust Memorial in Berlin.  A balancing act that requires exceptional understanding from decision makers when it comes to security precautions. Blind angles caused by concrete columns in the foyerThe solid reinforced concrete construction of the building complex renovated in the 1980s in particular cannot always be regarded as being advantageous.  Several concrete columns in the entrance area obstruct viewing and proved to be restrictive for installation of a video surveillance system suitable for identification of persons. Thomas Sittig, Technical Director of the Museum and responsible for security said, "In addition to appropriate checks of baggage and persons we have been using video surveillance since the opening.  However, we encountered some difficulties in extending the existing system in the sensitive entrance area - on the one hand some areas of the foyer are difficult to view, and on the other hand the cable routing was made difficult because of the reinforced concrete and it is not possible to put it under plaster."Perfect solution replaces several cameras In the planning phase Peter Kleist, the Project Manager of Heer GmbH from Frankfurt, therefore proposed a solution with 360° video surveillance.  He said, "The floor plan would have made at least five or six conventional surveillance cameras necessary to cover all the angles.  But when we then considered the Almira System with its four virtual cameras, it immediately awakened great interest!″  The special lens of this ultra wide-angle camera not only delivers a 360° image field; with the ‘Almira C-1202', up to four virtual cameras can be displayed and controlled with full Pan/Tilt/Zoom functionality.  The system is installed at a three-metre height so it can be seen and it has the whole foyer in view.  Plus, its high-resolution 3-megapixel CMOS sensor delivers brilliant quality pictures to the full satisfaction of viewers when they view the 42" plasma monitor in the control centre. Three megapixels for clear and sharp picturesThe Security Officer can now choose between 2 x 180° panorama, 4 x 90° panorama or 360° views, and use a Videor KBD1 Keyboard to control the camera and all the fully electronic PTZ functions.  At the same time, persons who enter a predefined area can be tracked automatically by the ‘Motion Tracking' function. "Features such as the integral motion detector, 4x zoom and intelligent alarm management are very helpful for us.  In particular the retrospective motion tracking, or the ‘Luggage Left' function that allows objects to be monitored in predefined areas.  The system immediately triggers an alarm when an exhibit is removed or, for example, an unattended bag is added," explained Sittig. High-resolution 360° recording"The 360° camera images are recorded by the ‘Almira R-01' Network Recorder which is matched especially to the Almira Camera," explained Peter Kleist.  "The recorder is connected over a high-speed data link and we installed it behind one of the columns.  It provides the advantage of also allowing execution of the full functionality of the 360° camera with a digital recorder - including the PTZ functions for the recorded pictures." Recording can be carried out controlled by events or time or also continuous; the 400 GB hard disk permits a recording time length of up to several weeks.  Furthermore, duplex operation allows simultaneous recording and replay.  In addition, it has extensive search functions, programmable pre- and post-alarm recording and sector naming for monitoring of obscured locations, such as the museum entrance area for example. Heer GmbH installed normal surveillance cameras in the outer area of the Rothschild Palace, which was built from 1812 to 1824.  A total of eleven eneo CCTV cameras monitor the exterior facades, barriers and the different entrances.  In addition to the 42" plasma monitor, their pictures are also switched to a further seven eneo control monitors at the cash desk and personnel entrance, and they are recorded by an eneo 16-channel DLR1 Digital Recorder in the control centre. Designed for discrete video surveillance Sittig is fully satisfied with the innovative camera system.  "The 360° camera with matching recorder is the optimum solution for us - the system fulfills all the criteria we require: it is easy to install, its virtual cameras have everything in view throughout the whole area and they, just like the Almira Recorder, deliver clear and sharp pictures.″In this project, the preventative use of the camera system that is seen immediately upon entering the building is rather unusual: the camera and recorder were designed for discrete video surveillance and can be housed nearly invisibly in the ceiling when required.  Such as the tiny cylinder camera that is installed barely noticeably above the entrance steps and which delivers first-class pictures.