Trade Associations - Round table discussions
Technology advancements often come with new terms and definitions. The language of our marketplace evolves to include new words that describe innovations in the industry. In the skilled hands of marketers, terms intended to be descriptive can also take a new element of ‘buzz,’ often presaging exciting developments that will drive the future. We asked this week’s Expert Panel Roundtable: What new buzzword have you heard, and what does it mean for the industry?