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Check Out Our Special Report On Cybersecurity

Read now!

Zimperium's Mobile Threats Surge In Holiday Season

14 Nov 2025

Zimperium's Mobile Threats Surge In Holiday Season
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Summary is AI-generated, newsdesk-reviewed
  • Zimperium reveals holiday mobile threats surge in e-commerce, impacting consumers and enterprises.
  • Mishing leads mobile attacks; attackers impersonate brands using urgent messages for data theft.
  • Expanding malware targets payment apps, exploiting vulnerabilities like misconfigured SDKs, risking data security.
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Zimperium has disclosed findings from its zLabs team indicating a significant increase in mobile threats during the holiday shopping season.

These insights are detailed in the Mobile Shopping Report: From Carts to Credentials, which explains how cybercriminals exploit the rise in e-commerce and mobile app activity during this period to target consumers and businesses alike.

Analysis by zLabs shows that mishing, or mobile phishing, remains the most prevalent and effective form of mobile attack. During the 2024 holiday shopping season, smishing messages and fraudulent delivery alerts imitating well-known retail and logistics companies increased by up to four times.

These messages often use urgent language such as "Your package is delayed, click here" to deceive users into disclosing personal credentials or downloading harmful apps.

Rising Malware Threats

The report reveals that malware is expanding its reach beyond banking apps to shopping 

The report reveals that malware is expanding its reach beyond banking apps to shopping and payment applications. These attacks exploit features like overlays and accessibility permissions to steal credit card information, intercept one-time passwords (OTPs), and compromise digital wallets.

Furthermore, legitimate retail apps pose risks due to misconfigured software development kits (SDKs), hardcoded private keys, and insecure third-party libraries, which hackers can leverage for data breaches or remote code execution.

Kern Smith, Senior Vice President of Global Solutions Engineering at Zimperium, noted, "These findings confirm what we’ve been tracking throughout the year: attackers are taking full advantage of the mobile commerce boom. What begins as a fake shipping alert or counterfeit shopping app can quickly evolve into a corporate breach when employees shop or click from work-connected devices."

Increased Risks to Consumers and Enterprises

The zLabs team highlights the merging of consumer and enterprise risk during the holiday season. Employees using personal or company-issued devices for shopping, package tracking, or payment management introduce new vulnerabilities to credential theft and brand impersonation scams.

Ignacio Monta, Senior Vice President of Strategy & Threat Intelligence at Zimperium, stated, "As mobile and enterprise ecosystems converge, security teams must treat the holiday season as a critical risk window, not just for consumers, but for the business itself."

Understand how converged physical and cybersecurity systems can scale protection.

Show full press release

Zimperium, the global pioneer in mobile security, released new research from its zLabs team revealing a sharp rise in mobile threats tied to the holiday shopping season. The Mobile Shopping Report: From Carts to Credentials highlights how cybercriminals are exploiting the seasonal surge in e-commerce and mobile app activity to target both consumers and enterprises.

According to zLabs’ analysis, mishing (mobile phishing) remains the most widespread and effective mobile attack vector.

Smishing messages and fake delivery alerts impersonating trusted retail and logistics brands surged up to 4x during the 2024 holiday shopping period, with attackers using urgency-driven messages like “Your package is delayed, click here” to trick users into revealing credentials or downloading malicious apps.

Expanding malware families

The report also finds that malware families are expanding beyond banks to target shopping and payment apps, using overlays and accessibility permissions to steal credit card data, intercept one-time passwords (OTPs), and compromise digital wallets.

Meanwhile, legitimate retail apps continue to expose users and enterprises through misconfigured SDKs, hardcoded private keys, and vulnerable third-party libraries. These are all weaknesses that can be exploited for data theft or remote code execution.

“These findings confirm what we’ve been tracking throughout the year: attackers are taking full advantage of the mobile commerce boom,” said Kern Smith, SVP of Global Solutions Engineering at Zimperium. “What begins as a fake shipping alert or counterfeit shopping app can quickly evolve into a corporate breach when employees shop or click from work-connected devices.”

Consumer and enterprise risk

The zLabs team also warns that the holiday season now blurs the boundary between consumer and enterprise risk. Employees using BYOD or corporate-enabled devices to shop, track packages, or manage payments introduces new pathways for credential theft and brand impersonation scams.

“As mobile and enterprise ecosystems converge, security teams must treat the holiday season as a critical risk window, not just for consumers, but for the business itself,” said Ignacio Monta, SVP, Strategy & Threat Intelligence at Zimperium.

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Discover Zimperium's insights on mobile threats surging during the holiday season. Learn how cybercriminals exploit e-commerce using mishing, malware, and app vulnerabilities to target consumers and enterprises.

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