The launch of the Iris platform marks a significant shift in camera control and production management by transforming standard PTZ cameras into remotely operated devices accessible through software.
By eliminating the traditional challenges of camera operation—such as hardware dependencies and the necessity for on-site crews—this platform offers browser-based control compatible with various camera brands, enabling comprehensive production management from any location worldwide.
Revolutionizing Production Workflow
Iris addresses longstanding issues faced by production teams, including fragmented control tools and protocols that vary across brands.
By automating manual tasks like real-time subject tracking and framing using AI, the platform allows operators to concentrate on creative decisions instead of technical adjustments. The intuitive interface democratizes access to advanced features, granting users the ability to replicate high-quality productions previously limited to larger budgets.
Enhanced Scalability and Collaboration
Organizations implementing Iris can scale operations with minimal increase in costs and crew size
Organizations implementing Iris can scale operations with minimal increase in costs and crew size.
A single operator can manage multiple cameras in diverse locations, with remote teams collaborating in real time. This scalability enables productions that were once unfeasible, ranging from small theater live streams to expansive corporate events across time zones.
Integration with PTZ Camera Brands
The Iris desktop application allows for the swift discovery, linking, and control of over 300 camera models on local networks.
For Iris-enabled models, the platform integrates directly within the camera’s firmware, connecting seamlessly to the cloud with no additional hardware or complex setup. Major PTZ camera brands like AIDA, BirdDog, and Bolin endorse this integration, positioning Iris as a prominent software standard in camera control.
Comprehensive Platform Capabilities
Founder Noah Johnson highlighted the platform's ease of setup and broad feature access, stating, “Setup now takes minutes, not hours. Our custom drivers unlock every camera feature—not just common ones—and our intelligent framing tools make operating cameras feel natural, fast, and cinematic."
The Iris platform ensures compatibility even with non-Iris firmware cameras through its desktop utility and browser-based interface, maximizing equipment longevity and investment efficiency.
Applications Across Industries
The Iris platform is poised to redefine various production landscapes. Organizations like houses of worship can empower volunteers to produce polished livestreams, educational institutions can remotely manage lecture hall cameras, and media producers can coordinate efforts across locations seamlessly.
With Iris, remote interviews become straightforward—simply ship a camera, connect it, and access it via the Iris account.
Accessible and Transformative
Iris allows users to focus on storytelling and experience delivery
By breaking traditional barriers in production management, Iris allows users to focus on storytelling and experience delivery.
Available at tryiris.ai, the platform offers a free tier for productions using a single camera source, and its pricing model accommodates various production sizes. This accessibility ensures that professional-grade capabilities are within reach for organizations of all sizes, with a user-friendly setup process that promises workflow transformation in minutes.
Industry Endorsements
Key players in the industry have expressed support for the Iris platform. John Wu of AIDA Imaging noted the capability it provides, while Dan Miall, CEO at BirdDog, emphasized the flexibility it offers creators. Sapan Doshi from Bolin remarked on the platform’s capacity to enhance camera functions, and Eugene Bocharov of BZBGEAR praised its role in delivering broadcast-quality content.
With endorsements from various camera manufacturers, including Everet's Michaël Hegeman, HDKATOV's Helen Huang, and others, Iris represents a collaborative effort to propel camera technology into the future. Whether used in studios or on location, the straightforward integration of Iris promises to streamline workflows, catering to a rapidly evolving production landscape.
Iris officially launches today, introducing a platform that transforms how cameras are controlled, and productions are managed. By turning virtually any PTZ camera into a software-connected, remotely controlled device, Iris eliminates the traditional constraints of camera operation, such as hardware dependencies, inconsistent control, and the lack of on-site crews.
The platform removes long-standing pain points for production teams: fragmented control tools and protocols across brands, the need for constant manual adjustments, and the inherent limits of on-site equipment and staffing. Iris changes this by providing universal, browser-based control that works across camera brands and enables full production management from anywhere in the world.
Traditionally manual tasks
The platform's AI-powered automation handles traditionally manual tasks, like real-time subject tracking and framing, allowing operators to focus on creative decisions rather than technical adjustments. Its intuitive interface ensures that non-technical users can achieve professional results, democratising access to advanced capabilities that deliver the production quality of larger-budget operations.
The impact extends far beyond individual productions. Organizations using Iris can scale their operations without proportionally increasing their costs or crew size. A single operator can manage multiple cameras across multiple locations, while remote teams collaborate in real time as if they were in the same room. This scalability opens doors to productions that were previously impractical or impossible, from small community theater livestreams to global corporate events spanning multiple time zones.
PTZ camera manufacturers
Through the Iris desktop application, production teams can quickly discover, link to, and control over 300 models of cameras on their local network. For those using Iris-enabled cameras, the platform is built directly into the device’s firmware, connecting instantly to the cloud without any additional hardware or complex setup.
This direct-to-cloud capability debuts alongside broad support from PTZ camera manufacturers, including AIDA, BirdDog, Bolin, BZBGear, Everet, HDKATOV, Lumens, Marshall, NEOiD, Telycam, and Z CAM. Together, these integrations position Iris as the leading software standard for camera control.
Iris-enabled firmware
“Setup now takes minutes, not hours,” said Noah Johnson, Founder of Iris. “Our custom drivers unlock every camera feature—not just the common ones—and our intelligent framing tools make operating cameras feel natural, fast, and cinematic. And because Iris lives in the cloud, your cameras are now truly remote—you can manage, access, and control them from anywhere, anytime.”
Iris is designed to ensure that no production is left behind, even if its cameras aren’t equipped with Iris-enabled firmware. With the innovative Iris desktop utility and browser-based interface, virtually any PTZ camera can be connected and controlled without hardware. This bridging software allows production teams to unlock advanced automation and PTZ control features in cameras from brands not yet natively supported, ensuring that even legacy or third-party hardware can access the platform’s capabilities, extending equipment life and maximising investment.
Professional-looking livestreams
The Iris platform is a reimagining of what’s possible in nearly any type of production. Houses of worship can empower volunteer teams to deliver professional-looking livestreams using automation and visual effects.
Educational institutions can manage cameras across lecture halls with a centralised, remote-control room. Corporate teams can produce executive communications and all-hands meetings across multiple offices. Media producers can collaborate in real time across locations for seamless productions. With Iris, even remote interviews become effortless: ship a camera, plug it in, and instantly access the video and controls in their Iris account.
Delivering exceptional experiences
By removing traditional barriers to camera control and production management, Iris empowers creators to focus on what matters most: telling compelling stories and delivering exceptional experiences. Users can update any Iris-enabled camera firmware to instantly enhance their PTZ camera.
The Iris platform is available at tryiris.ai for content producers to begin connecting cameras immediately. Additionally, its software is included in select camera manufacturers through simple firmware updates. The platform's flexible pricing model—which includes a free tier for individuals whose productions use one camera source—means users only pay for the size of productions they produce, making professional-grade capabilities accessible to organizations of all sizes. With plug-and-play setup and an intuitive interface, teams can begin transforming their workflows within minutes.
What camera manufacturers say about Iris
AIDA “From local studios to global stages, Iris gives our cameras the power to go wherever our customers do – secure, remote, and crystal-clear, without compromise.” - John Wu, Marketing at AIDA Imaging.
BirdDog “At BirdDog, we’re committed to giving creators the freedom to work their way. Partnering with Iris extends that flexibility, adding powerful and intuitive way to control our cameras from anywhere, helping creators focus on what matters most - telling great stories.”- Dan Miall, CEO at BirdDog.
Intuitive remote management
Bolin “Bolin has always focused on technology that reduces complexity and helps users do more with less. It's about removing what they don't need. Iris builds on that by enhancing the capabilities of our cameras. With intelligent control, advanced tracking, and powerful tools in one place, it brings a new level of simplicity and capability to remote production.” - Sapan Doshi, Product Manager, Bolin.
BZBGear “People want to produce broadcast-quality content with simple, flexible control. BZBGEAR PTZ cameras combined with Iris universal camera control deliver exactly that, enabling more efficient and seamless productions through intuitive remote management from anywhere in the world.” – Eugene Bocharov, CEO and President of BZBGEAR.
Advanced PTZ cameras
Everet Imaging "The combination of Everet cameras and the Iris platform gives users the tools to manage complex productions effortlessly. From cloud-based control to AI features, it’s a natural fit for the fast-moving, professional workflows we support.” - Michaël Hegeman, General Manager, Everet Imaging
HDKATOV “At HDKATOV, we’re redefining the future of production with our latest integration of cutting-edge camera technology and the Iris platform. By combining our advanced PTZ cameras with Iris’s cloud-based control and AI features, we’re providing users with the tools to manage complex productions effortlessly. Whether in the studio or on location, this seamless integration ensures that our customers can streamline their workflows, achieving professional results with remarkable ease.” – Helen Huang, Senior Manager at HDKATOV
Next-generation AI automation
Lumens “Organizations worldwide, from corporate and education to government sectors, are embracing cloud-based AV workflows and supporting distributed environments. By integrating Iris directly into our PTZ cameras, we’re enabling customers as well as integrators to standardize and simplify remote-control capabilities, remove hardware and system complexity, and reduce on-site labor and setup time.” – Chester Lee, VP of Sales at Lumens USA, and Joris Nevens, General Manager at Lumens Europe
Marshall "Iris solves real problems that production teams face every day. By moving camera control to the cloud and adding next-generation AI automation, we're giving Marshall customers the freedom to focus on creativity while the technology handles the technical details. Our partnership with Iris is focused on making remote production practical, affordable, and scalable for all users.” - Bernie Keach, Broadcast AV Consultant, Marshall
Professional PTZ cameras
NEOiD “Cloud-based workflows are transforming every aspect of video production. NEOiD is excited to work with Iris to bring this innovation to our customers, enabling them to scale their operations without the traditional constraints of hardware and location.” - Laurindo Almeida, CEO at NEOiD
Telycam “By integrating Iris into our camera portfolio, we’re taking another step toward providing intelligent, future-ready solutions that elevate the user experience. This partnership represents a major leap forward in bringing cloud-based control and automation to our customers, and we believe it will redefine what’s possible in professional video production.” - Jenny Liu, Head of Sales and Marketing at Telycam
Z CAM “The collaboration with Iris enhances our professional PTZ cameras' capabilities and provides users with a powerful and flexible solution for modern productions. The Z CAM P2-R1 is already known for its exceptional image quality, and with Iris integration it is now even more versatile.” – Kinson Loo, CEO of Z CAM.
