Axis Communications Switchers & Switches  (7)

Once upon a time, providers had end-to-end control when deploying a physical security platform, which is not the case anymore when we consider the modernization to IP. When considering the move to IP physical security, the provider needs to ensure the customer has a robust PoE backbone to connect the IP security device back to the application. Network readiness requirements have complicated IP security deployments, making it challenging for current providers while opening the door to new competitors. Competition is increasing Network providers see the move to IP as an opportunity to expand their wallet share. As the trusted advisors to IT teams, network providers leverage their position to win over the physical security business. As the time, cost, and complexity increases to move a customer to IP; providers need to expand their offering, considering the decline in endpoint revenue margins (the "race to the bottom"). Unfortunately, PoE networks are becoming increasingly complex as IoT endpoints are continually introduced to the network. Before the IP/IoT deployment can occur, the network provider (now your competition as well) will have the opportunity to edge you out and offer an IP/IoT solution with the network. The traditional approach is outdated They have standardized this cookie-cutter solution that may work for some, but not for all While we accept that we are collectively relying on our networks to support an increasing number of devices and applications, many have not considered the local area network's evolution. Organizations no longer only connect data terminals and printers to the network - they connect all manner of intelligent devices, including Wi-Fi access points, cameras, phones, access control, lighting, intercoms, and more. Many traditionalists will recommend the rip-and-replace of existing infrastructure while layering all IoT devices on the same network. They have standardized this cookie-cutter solution that may work for some, but not for all. What if there was a better way? Create the best outcome for you and your customer Let's start by thinking about the customer's desired outcome. The customer wants new capabilities within an acceptable ROI. Given the complications surrounding COVID-19, these organizations may require solutions very quickly to operate safely and within governmental guidelines. However, these organizations first need to establish a LAN framework without high costs, disruption to business, or complexity. They do not want to compromise network security or their business. They do not want network requirements to account for the majority of their budget as there is no ROI in infrastructure. The infrastructure supports the ROI gained from the devices and applications it enables. How do we provide a network solution that addresses both the customer and the provider's needs? Customers need a network that: Eliminates competitive pressures, giving providers end-to-end control over the network and the entire digital transformation experience. Shorten sales and deployment cycles to simplify network readiness and reduce the budget allocation towards infrastructure. Focus on device and application implementation and adoption to improve the customer's ROI. Build a physically separate PoE backbone for IP/IoT applications to maximize network security and performance while simplifying ongoing management. Eliminate the dependency on other providers. Advice from Albert Einstein We cannot solve a problem using the same kind of thinking we used when we created it" To help achieve these outcomes, I encourage you to accept some advice from Albert Einstein. Einstein once said, "The only thing that interferes with my learning is my education." Sometimes we are unwilling to accept new ideas because of preconceived notions about how things "ought to be done." We must embrace innovation and challenge our best practices that are based on past education. Einstein also said, "We cannot solve a problem using the same kind of thinking we used when we created it." Sometimes we must challenge ourselves to think differently by using innovations to create better outcomes for our businesses and customers. Consider this for a second: are you focused on the problem rather than finding a unique alternative solution? Einstein defined insanity as "doing the same thing over and over and expecting different results." Your customers are all unique with different digital transformation challenges and objectives. The cookie-cutter, rip-and-replace method has not worked for all. If it did, every organization would have all the IP and IoT solutions they need. It's time to consider a fresh new approach that may challenge your education. Don't let our education get in the way of your learning! Looking to innovation and modern solutions The idea of The Modern LAN, introduced by Frost & Sullivan, aims to present a paradigm shift in LAN design for IP and the IoT. The whitepaper, available for free using the link above, offers an enhancement to traditional LAN design to address IP and IoT devices' specific needs. Today, we connect more than just data terminals, and we must design our networks accordingly. Instead of starting with the network, Modern LAN design suggests starting with the endpoint requirements and building a network to address these considerations. One of the foundations of Modern LAN design is to consider all networking innovations available. NVT Phybridge PoE innovations allow you to leverage different cable types, including coax, single-pair UTP, and multi-pair UTP cabling, to enable IoT devices at much greater distances than traditional switches. Aligned with Modern LAN design, you can transform the existing network into a robust and secure PoE backbone instead of removing and replacing the reliable infrastructure. PoE switch solutions PoE switch solutions leverage different core technology that vary in capability and effectiveness I know what you may be thinking: Am I compromising on network performance by leveraging these innovations? The answer is: it depends on the technology. PoE switch solutions leverage different core technology (Homeplug, VDSL, ADSL, Ethernet, etc.) that vary in capability and effectiveness. For more than 15 years, NVT Phybridge has been a global pioneer in long-reach PoE technology. We were the first company to develop a switch that delivered Ethernet and PoE over a single pair of UTP wire with up to 1,200ft (365m) reach, which is four times the reach of standard switches. We have spent the last 15 years surprising the industry with our capabilities and satisfying customers with our technology. Performance is paramount We understand that innovation is met with scrutiny and skepticism. We also know that some companies make claims that they cannot back up, which can sometimes shed a negative light on an entire industry or product category. However, our enterprise-grade networking solutions have helped thousands of customers modernize to the next generation of intelligent devices without high costs, complexity, or disruption to their business. For example, our CLEER24 switch is a 24-port Ethernet over Coax innovation that delivers Ethernet and PoE+ over a single coax cable with up to 6,000ft (1,830m) reach, which is 18-times the reach of a standard switch.  Transform network readiness requirements into an opportunity to grow your business! Be a thought leader, leverage Modern LAN design, and introduce NVT Phybridge PoE innovations to your customers. It's time to change the conversation around LAN design and improve the outcome for you and your customers.

Once upon a time, providers had end-to-end control when deploying a physical security platform, which is not the case anymore when we consider the modernization to IP. When considering the move to IP physical security, the provider needs to ensure the customer has a robust PoE backbone to connect the IP security device back to the application. Network readiness requirements have complicated IP security deployments, making it challenging for current providers while opening the door to new competitors. Competition is increasing Network providers see the move to IP as an opportunity to expand their wallet share. As the trusted advisors to IT teams, network providers leverage their position to win over the physical security business. As the time, cost, and complexity increases to move a customer to IP; providers need to expand their offering, considering the decline in endpoint revenue margins (the "race to the bottom"). Unfortunately, PoE networks are becoming increasingly complex as IoT endpoints are continually introduced to the network. Before the IP/IoT deployment can occur, the network provider (now your competition as well) will have the opportunity to edge you out and offer an IP/IoT solution with the network. The traditional approach is outdated They have standardized this cookie-cutter solution that may work for some, but not for all While we accept that we are collectively relying on our networks to support an increasing number of devices and applications, many have not considered the local area network's evolution. Organizations no longer only connect data terminals and printers to the network - they connect all manner of intelligent devices, including Wi-Fi access points, cameras, phones, access control, lighting, intercoms, and more. Many traditionalists will recommend the rip-and-replace of existing infrastructure while layering all IoT devices on the same network. They have standardized this cookie-cutter solution that may work for some, but not for all. What if there was a better way? Create the best outcome for you and your customer Let's start by thinking about the customer's desired outcome. The customer wants new capabilities within an acceptable ROI. Given the complications surrounding COVID-19, these organizations may require solutions very quickly to operate safely and within governmental guidelines. However, these organizations first need to establish a LAN framework without high costs, disruption to business, or complexity. They do not want to compromise network security or their business. They do not want network requirements to account for the majority of their budget as there is no ROI in infrastructure. The infrastructure supports the ROI gained from the devices and applications it enables. How do we provide a network solution that addresses both the customer and the provider's needs? Customers need a network that: Eliminates competitive pressures, giving providers end-to-end control over the network and the entire digital transformation experience. Shorten sales and deployment cycles to simplify network readiness and reduce the budget allocation towards infrastructure. Focus on device and application implementation and adoption to improve the customer's ROI. Build a physically separate PoE backbone for IP/IoT applications to maximize network security and performance while simplifying ongoing management. Eliminate the dependency on other providers. Advice from Albert Einstein We cannot solve a problem using the same kind of thinking we used when we created it" To help achieve these outcomes, I encourage you to accept some advice from Albert Einstein. Einstein once said, "The only thing that interferes with my learning is my education." Sometimes we are unwilling to accept new ideas because of preconceived notions about how things "ought to be done." We must embrace innovation and challenge our best practices that are based on past education. Einstein also said, "We cannot solve a problem using the same kind of thinking we used when we created it." Sometimes we must challenge ourselves to think differently by using innovations to create better outcomes for our businesses and customers. Consider this for a second: are you focused on the problem rather than finding a unique alternative solution? Einstein defined insanity as "doing the same thing over and over and expecting different results." Your customers are all unique with different digital transformation challenges and objectives. The cookie-cutter, rip-and-replace method has not worked for all. If it did, every organization would have all the IP and IoT solutions they need. It's time to consider a fresh new approach that may challenge your education. Don't let our education get in the way of your learning! Looking to innovation and modern solutions The idea of The Modern LAN, introduced by Frost & Sullivan, aims to present a paradigm shift in LAN design for IP and the IoT. The whitepaper, available for free using the link above, offers an enhancement to traditional LAN design to address IP and IoT devices' specific needs. Today, we connect more than just data terminals, and we must design our networks accordingly. Instead of starting with the network, Modern LAN design suggests starting with the endpoint requirements and building a network to address these considerations. One of the foundations of Modern LAN design is to consider all networking innovations available. NVT Phybridge PoE innovations allow you to leverage different cable types, including coax, single-pair UTP, and multi-pair UTP cabling, to enable IoT devices at much greater distances than traditional switches. Aligned with Modern LAN design, you can transform the existing network into a robust and secure PoE backbone instead of removing and replacing the reliable infrastructure. PoE switch solutions PoE switch solutions leverage different core technology that vary in capability and effectiveness I know what you may be thinking: Am I compromising on network performance by leveraging these innovations? The answer is: it depends on the technology. PoE switch solutions leverage different core technology (Homeplug, VDSL, ADSL, Ethernet, etc.) that vary in capability and effectiveness. For more than 15 years, NVT Phybridge has been a global pioneer in long-reach PoE technology. We were the first company to develop a switch that delivered Ethernet and PoE over a single pair of UTP wire with up to 1,200ft (365m) reach, which is four times the reach of standard switches. We have spent the last 15 years surprising the industry with our capabilities and satisfying customers with our technology. Performance is paramount We understand that innovation is met with scrutiny and skepticism. We also know that some companies make claims that they cannot back up, which can sometimes shed a negative light on an entire industry or product category. However, our enterprise-grade networking solutions have helped thousands of customers modernize to the next generation of intelligent devices without high costs, complexity, or disruption to their business. For example, our CLEER24 switch is a 24-port Ethernet over Coax innovation that delivers Ethernet and PoE+ over a single coax cable with up to 6,000ft (1,830m) reach, which is 18-times the reach of a standard switch.  Transform network readiness requirements into an opportunity to grow your business! Be a thought leader, leverage Modern LAN design, and introduce NVT Phybridge PoE innovations to your customers. It's time to change the conversation around LAN design and improve the outcome for you and your customers.

In 2017, DITEK saw how power surges from the many natural disasters that took place damaged many businesses. In a natural disaster, or even everyday business operations, a facility’s entire investment in security, life safety and surveillance systems technology can be disabled or rendered useless in a few seconds. Surge protection solutions can mitigate those risks and protect security investments. Proactive Approach To Risk Mitigation Throughout 2017, we also witnessed a change in how enterprises view surge protection, which included how investments are being made in surge protection to protect valuable security, life safety and surveillance systems, while also reducing downtime, manpower costs, liability vulnerabilities, and possibly compliance issues that can force businesses to actually cease operations. Effective security management is about mitigating risks. But risks cannot be mitigated without a proactive approach. Enterprises and integrators, who take the time to assess risk and to develop a strategy to incorporate effective detection, deter and response criteria to protect physical assets will be successful in 2018. 2018 And Beyond That strategy includes designing surge protection into new security systems, while also adding surge protection to existing systems. Enterprises and security integrators who implement a surge protection strategy during security planning processes – or after – will be exercising prevention and mitigation, and they will be successful in 2018 and beyond.  Surge protection devices have an untapped potential for enterprise surveillance and security systems In 2017, Ditek continued to offer security end users a solid surge protection solution. We also successfully educated system integrators, who are seeking value-added products or services to incorporate into their portfolios, on the importance of surge protection devices. Educating Security Integrators We believe that surge protection devices have an untapped potential for enterprise video surveillance and security systems, because they can and do meet safety and security challenges that have been rarely identified in the past. We are looking forward to 2018, when we will continue to develop new surge protection products – including a new product engineered to protect up to twelve individual fuel dispensers, which is critical to the financial operation of convenience stores. We will also continue to educate security integrators about the importance of including surge protection in the design/build RFP, to not only secure an enterprise’s valuable security equipment, but also to help integrators to differentiate their capabilities and knowledge from the competition.

LENSEC, the provider of IP-based video surveillance management, announces the release of its perspective VMS Version 4.4.1 that will provide users access to integrations with intrusion, access control, and video surveillance companies and the ability to pair critical video data with input sensors from access control and intrusion detection platforms. In consecutive months, LENSEC has released Version 4.4.0 and 4.4.1 to allow customers access to a broad array of new features and integrations within its Unified Security Management Platform. Security management platform Perspective VMS® (PVMS) is the central component of a security management platform, allowing users to access critical security and business operations data via a video-centric interface, pairing live or archived video data feeds with various integrated security or building automation components. The releases of PVMS 4.4 allows users access to new and/or improved integrations with DMP The releases of PVMS 4.4 allows users access to new and/or improved integrations with DMP (Intrusion and Access Control), Open Options’ DNA Fusion Access Control, CredoID Access Control, RS2 Access It! Access Control, and Axis Body Worn Camera Systems. The PVMS 4.4 release also introduces new methods of archive video playback leveraging WebAssembly (Wasm) for large megapixel cameras with higher frame rates, allowing for faster archive playback and review. Several user interface modifications were made as well to improve the overall user experience for novice and advanced users. A complete list of features can be found on LENSEC’s website. Additional body cameras “PVMS 4.4.x allows users an improved opportunity to take advantage of integrated sub-systems, pairing critical video data with input sensors from various access control platforms and intrusion detection,” says LENSEC’s Chief Product Officer, Jeff Kellick. “Of note, the integration with the Axis Body Worn Camera system is a huge benefit to districts or municipalities leveraging video evidence on behalf of their officers and staff with the ability for retrieval and review directly within Perspective VMS.” “This integration also allows for a combination of evidence data points within a single interface. Along with the body camera video, users or operators have side-by-side (synchronized) access to additional body cameras, fixed cameras, PTZ cameras, audio, as well as integrated sensor data, all of which allows for a more complete investigation of events.” Perspective VMS® Version 4.4 is available for download now. Existing users can contact their systems integrators for support or upgrades of their current version.

The Electronic Security Expo (ESX) 2021 Virtual Experience, presented by the Electronic Security Association (ESA), wrapped up on June 17, delivering a wide breadth of educational content, product innovations, and networking opportunities. Security professionals from all corners of the industry attended ESX to hear from thought leaders and industry experts on business strategies and best practices. The Main Stage delivered thoughtful strategies for security dealers, integrators, and monitoring companies to implement into their businesses. During the opening keynote, sponsored by NAPCO StarLink, Ryan Estis delivered a powerful message on how to take the company to the next level with his ‘Adapt and Thrive’ presentation. Industry-Specific sessions At the OpenXchange, sponsored by Security Central, the CEOs of Brilliant, RapidSOS, and RSPNDR gave their perspectives on how security professionals should consider navigating the changing competitive landscape. And for the General Session, sponsored by NMC, John Mack from Imperial Capital provided a session about the challenges, trends, and opportunities in the business of security.   Over 24 educational sessions, presented by industry peers and business experts, revealed best practices and ideas on how to achieve exceptional operational and financial performance and gain valuable business strategies. Industry-specific sessions and case studies delivered actionable content for a wide range of solutions for security professionals to consider and adapt. Attendees also benefited from a host of opportunities to review the latest technologies and product innovations in the industry. Smart home systems The Innovation Award program recognized breakthrough technologies that were recently introduced Through the Virtual Expo and TechTalks, solutions providers, such as ADI, Alarm.com, Axis, DMP, NAPCO, and Resideo, showcased products and services that help security professionals provide more value to end-users, and increase revenues and profits. As part of the overall ESX 2021 Virtual Experience program, the Innovation Award program recognized breakthrough technologies that were recently introduced to the market. More than a dozen products were recognized as category winners across a portfolio that included access control, intrusion systems, monitoring systems, video surveillance, and smart home systems. "Once again, ESX brought together the best and most innovative business leaders along with a full suite of highly relevant and valuable content, to learn, share, and explore new ways to leverage technology and business strategies that drive the security industry forward,” said George De Marco, ESX Chairman. Mark the calendar and stay tuned for more information about ESX 2022, taking place live and in-person June 14-17, 2022, Fort Worth, Texas.

At ISC West 2021, in booth #11109, SAFR from RealNetworks, Inc., the premier facial recognition platform for live video, will showcase the latest version of its high-performance computer vision platform. Attendees will be able to see demonstrations of SAFR for Surveillance, featuring VMS integrations with Genetec and SAFR Inside edge integrations with Axis cameras, as well as NVIDIA and Android platforms. SAFR for Access Control SAFR for Access Control will also be on display along with a new Passive Liveness detection feature, improving the security of unattended access control use cases and immediately alerting security teams to an attempted in-progress perimeter breach. With fast, accurate, unbiased face recognition and additional face and person-based AI features, SAFR leverages the power of AI to enhance security and convenience for customers. Touchless secure access control SAFR has the best combination of live video performance and low bias of any facial recognition system" Specializing in touchless secure access, real-time automated surveillance, and digital identity authentication, SAFR is optimized to process video from virtually any camera or camera-enabled device or run inside devices with embedded AI-enabled chipsets. “SAFR has the best combination of live video performance and low bias of any facial recognition system on the market,” said Brad Donaldson, Vice President, Computer Vision & General Manager, SAFR, adding “We’re looking forward to connecting with everyone at ISC West again to show the continued evolution of this powerful platform.” Transforming security operations SAFR turns live video feeds into data streams that transform security operations. Users can identify persons or activity of interest in real-time, and alert teams immediately so that they can respond faster. SAFR enables operators using popular systems from Genetec, Milestone Systems, Avigilon, Digifort, Geutebrueck (GEUTEBRUCK GmbH), and Panasonic to boost their VMS with state-of-the-art facial recognition technology. SAFR Alerts SAFR Alerts and person-related event data are available in the VMS, enabling surveillance staff to remain focused on the VMS while benefiting from advanced analytics only available from SAFR. SAFR will also be showcasing its solutions in Axis Communications’ booth #14051, at ISC West 2021. Demos will include SAFR Inside (Axis integration), SAFR Dual-Factor Access Control, and SAFR for Real-Time Monitoring.