Boon Edam Inc., a global pioneer in security entrances and architectural revolving doors announced the launch of their new websites. With global coverage to better serve customers in 20 subsidiary countries and 50+ other countries around the globe, these websites are built on the latest web technologies to offer a unified experience for today’s customers, who are on the move with a variety of devices. Designed for fast, easy product access Boon Edam’s new websites are designed to make it as easy as possible for customers to navigate to the products or services they need. With one or two clicks, customers can drill into a product page, read a short description, browse operational videos, and view a quick summary of the product’s specifications, such as dimensions, electrical requirements, throughput, finishes, and more. All product documentation can be downloaded from convenient links located on each page. In addition, for those customers seeking “touchless” or “contactless” entrances that operate automatically as a building requirement post-COVID-19, each Boon Edam website features a special page with a variety of secured, automatic entry solutions. Boon Edam website features a special page with a variety of secured, automatic entry solutions A click away from entrance service There are thousands of customers around the world with Boon Edam entrances installed in their buildings, and those responsible for maintaining the entry may not have a direct relationship with Boon Edam. The new websites feature several pages that make it easier than ever for these stakeholders to find Boon Edam in their local language and location and get in touch with a company representative to determine the best service options tailored to their budget and schedule. Customers can choose services ranging from a preventative maintenance check-up to a comprehensive service agreement with discounts on labor and parts (limited to certain regions). Empower great entry decisions Aside from product information, Boon Edam continues to put an emphasis on educating its customers to make the best entrance decisions for their unique facilities. Each website offers a variety of educational materials such as whitepapers, customer installation case studies, and blogs. Together, these resources focus on topics related to differentiating between security entrance types, selection criteria, fulfilling government regulations, and more. Enhanced user experience “As marketing technology continues to evolve, we are given the opportunity to better serve our customer base with an enhanced user experience and more relevant information in one location,” says Michelle Wortel, Global Marketing Manager, Royal Boon Edam International BV. “We have a wide amount of knowledge, as well as guidance to finding the right entrance solution fit for the customer’s needs, which can be easily accessed across our new websites.”
King Willem-Alexander encountered the Boon Edam experience in the form of the Lifeline Speedlane Swing The Nurturing House by Next City Living Lab is an exploration of how we can be healthier and happier in our cities. It is a place to look for solutions as to how we should nurture our cities, with clean air, water, energy, and food, so that they in turn nurture our lives. As part of this showcase during the Beijing Design Week 2015, Royal Boon Edam displayed their contribution to answer such questions. Debut During 2015 Beijing Design Week Situated in the bustling, historic Dashilar hutong district, from 23rd September to 31st October 2015, The Nurturing House became the home for some of the brightest ideas for a better future in China. The Nurturing House by Next City Living Lab marks the fifth consecutive year of The Netherlands’ participation in Beijing Design Week. Working closely with the China Building Center, this year’s public program focused on the theme of “Doing More with Less, Together for a Sustainable Urban Future.” Royal Boon Edam, the world's leading entry expert and provider of sustainable, secure entry services exhibited their contribution, with a focus on energy-saving revolving doors and securing the built environment, to create a better future together: Michelle Wortel, Marketing Manager, Royal Boon Edam commented, “In order to preserve the earth for future generations, we need to reconsider the way we have built our societies. Traditional buildings and building methods have a large carbon footprint and a major impact on the environment. As a family company, we find it important that our children and their children get a chance to continue our work. We are proud to be the global market leader for the most environmentally friendly entry solution available: the revolving door. But this position also gives us the responsibility to take our sustainability efforts further. Wherever possible we use recycled or recyclable materials to manufacture our entry solutions. Any waste materials are collected and recycled or disposed of by the most environmentally friendly method available.” The Royal Visit As part of the state visit to China, and to maintain the momentum of the open and pragmatic partnership between the Netherlands and China, King Willem-Alexander and Queen Maxima visited the Nurturing House. During this visit they got to see over 20 exhibits and meet with each of the companies involved, including Boon Edam. Additionally, King Willem-Alexander encountered the Boon Edam experience in the form of the Lifeline Speedlane Swing, the newest innovation by Boon Edam and the most intelligent speed gate on the market today. “Trimmed in orange, the Speedlane Swing definitely gave them the Royal experience they deserve,” said Michelle Wortel.
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