As of September 1st, Toralf Lips is set to join the management team at SHD, contributing to the growth strategy outlined by the company. Lips, originally from Freiberg, has been involved with the company since March 2024, dedicating his time to engaging with SHD employees, clients, manufacturers, and business partners to gain a comprehensive understanding of the company's operations.
Toralf Lips is an industrial engineer with a substantial background in sales. His professional experience includes serving as the National Director of the Software Business Division at RICOH Deutschland GmbH, as well as holding the position of Director of Sales & Marketing at COMRAMO AG, a mid-sized IT enterprise. His extensive career in these roles has prepared him for his new responsibilities at SHD.
Team Expansion and Growth Focus
Marco Graef expressed enthusiasm about Lips joining the team, stating, “We are convinced that together with Toralf we will continue our growth trajectory and consistently expand our customer-first approach. Toralf will initially be responsible for the sales, marketing and internal service departments.” This strategic addition to the management team aligns with SHD’s focus on enhancing its customer experience and broadening its market reach.
Toralf Lips is an industrial engineer with a substantial background in sales
Dr. Frank Karow, the founder and managing director, echoed this sentiment: “The first few weeks of our collaboration have already shown that with Toralf we have appointed an experienced and visionary leader to the management team. We look forward to working with him and wish Toralf every success in this responsible position.” Lips is expected to bring his leadership skills and innovative vision to drive forward SHD’s ambitious goals.
Commitment to Continued Success
In the coming weeks, Lips will be actively introducing himself to existing customers and business partners to foster strong relationships.
He shared his outlook: “From the very beginning, I felt welcome at SHD. A great team, an exciting portfolio, a sustainable customer base in the critical infrastructure sector, and a clear growth strategy. I am convinced that together we will continue SHD's success story.” This proactive approach underscores SHD's commitment to sustained success and customer satisfaction.
