SAFR, a provider of biometric security solutions, is set to highlight its latest privacy-focused capabilities at GSX 2026.
The company will demonstrate how organizations can enhance access control and event investigation while maintaining strict privacy standards. With face-recognition technology raising significant privacy questions, SAFR offers solutions that allow organizations to have control over privacy management.
Privacy Management Options
SAFR SCAN provides multiple privacy management options tailored to the specific needs of organizations. These include decisions on storing biometric data, such as where it is kept and for how long. Users have the choice to store their biometric data on personal devices, like smartphones or smart cards, giving them control over their own information. Intent-based access further prevents unintended background scans. SAFR Camera processes face matches directly on the device, eliminating non-matches and reducing unnecessary data collection.
SAFR SCAN provides multiple privacy management options tailored to the specific needs of organizations
"Security and privacy shouldn’t have to compete," stated John Cassise, Chief Product Officer at SAFR. "Every organization has different requirements. We believe they should have choices in how they deploy face-based security and manage privacy, rather than having those decisions dictated by the technology. SAFR gives customers that flexibility while helping security teams gain greater certainty about what happened."
Comprehensive Face-Based Security Solutions
During GSX 2026, SAFR will present how its comprehensive security solutions provide robust protection without compromising privacy. Organizations can select the appropriate face-based security measures from the SAFR portfolio to integrate with their existing infrastructure. The adaptability of SAFR’s solutions ensures that privacy concerns are addressed according to each organization’s specific needs.
This approach delivers enhanced security, increased visibility, and greater certainty regarding incidents, all while maintaining privacy standards. SAFR invites attendees to experience its face-based security ecosystem firsthand at GSX 2026, taking place from September 14 to 16 in Atlanta, at Booth 2051.
SAFR, a global provider of face-based security solutions, will showcase at GSX 2026 how organizations can gain greater certainty about who entered and what happened, while maintaining control over how privacy is managed.
Across physical security, organizations are looking for ways to strengthen access control, improve visibility and investigate events faster. But adopting face-based technology can also introduce important questions around privacy, including where information is processed, how it is managed and which approach is appropriate for a particular environment. SAFR gives organizations the most choice to handle privacy.
Intent-based access
With SAFR SCAN, organizations have multiple ways to manage privacy based on their requirements, including choices around what biometric data is stored, where it is stored and how long it is retained. Options such as storing biometrics on a user’s mobile device or smart card gives the user control over their biometric data, while intent-based access removes inadvertent background scanning. With SAFR Camera, face matching is processed directly on the device, with non-matches deleted, helping to minimize unnecessary data collection.
“Security and privacy shouldn’t have to compete,” said John Cassise, Chief Product Officer at SAFR. “Every organization has different requirements. We believe they should have choices in how they deploy face-based security and manage privacy, rather than having those decisions dictated by the technology. SAFR gives customers that flexibility while helping security teams gain greater certainty about what happened.”
Face-based security ecosystem
At GSX 2026, SAFR will demonstrate how its portfolio supports stronger security without giving up control over privacy. From access control to video, organizations can choose the SAFR face-based solution that fits their environment while maintaining greater control over how privacy is managed.
That flexibility means organizations can bring the technology to the areas that matter most, work with the security infrastructure they already have and select an approach to privacy that aligns with their requirements.
The result: greater certainty, more visibility and stronger security without requiring privacy to be the tradeoff. SAFR will demonstrate its face-based security ecosystem at GSX 2026, September 14–16 in Atlanta, Booth 2051.
