Evolv Technology, a company specializing in AI-driven security solutions, has been chosen by ASM Global as the preferred technology provider for patron screening across North America. ASM Global, based in Los Angeles, operates a network of over 350 elite venues worldwide, including arenas, stadiums, and convention centers.
This collaboration aligns with ASM Global's dedication to enhancing guest experiences through advanced security screening technologies.
Layered Security Approach
The Evolv Express® detection system is at the forefront of this partnership, currently operational at 10 ASM Global locations in North America. These include venues such as EverBank Stadium and VyStar Veterans Memorial Arena in Jacksonville, Florida, NRG Stadium in Houston, Texas, and the Colorado Convention Center in Denver, among others. Since its initial deployment at ASM Global venues in the UK in 2022, the technology has been central to enhancing guest safety at high-profile locations.
ASM Global's venue operations, which host over 164 million guests annually, are expected to benefit significantly from this partnership. The goal is to implement a comprehensive security strategy using the Evolv Express® system across their extensive venue portfolio, reinforcing their commitment to superior guest experiences.
Improved Guest Ingress Process
Collaborating with Evolv, ASM Global has seen enhancements in the guest ingress process
Collaborating with Evolv, ASM Global has seen enhancements in the guest ingress process, with notable improvements observed in North America. Venues have reported an 11% increase in entry efficiency alongside a 13-point rise in Net Promoter Score (NPS) when integrating Evolv Express® compared to previous methods.
Ron Bension, CEO of ASM Global, emphasized the importance of a shared guest-first focus, noting Evolv's ability to upgrade fan safety while streamlining venue entry.
Advancements Over Metal Detectors
Express often replaces traditional metal detectors, allowing guests to pass through checkpoints without slowing down.
The system's AI and sensor technology can distinguish between potential threats and harmless metal items, facilitating smoother and quicker entry experiences. Peter George, CEO of Evolv Technology, expressed enthusiasm about the ongoing collaboration with ASM Global, highlighting the considerable impact on fan safety and the growth potential as they continue to expand their customer base.
Evolv Technology, the security technology company pioneering AI-based screening to create safer experiences, announces it has been selected as ASM Global’s preferred technology provider for patron screening in North America.
Headquartered in Los Angeles, ASM Global’s elite venue network spans five continents with a portfolio of more than 350 of the world’s most prestigious arenas, stadiums, convention and exhibition centres, and performing arts venues. The partnership represents Evolv’s continued leadership in delivering advanced screening for professional sports and entertainment fans and ASM Global’s commitment to creating the best guest experience at its venues around the globe.
Layered security approach
Evolv’s flagship product, the state-of-the-art Evolv Express® detection system, is currently screening guests at 10 ASM Global venues across North America including EverBank Stadium and VyStar Veterans Memorial Arena in Jacksonville, Florida, NRG Stadium in Houston, Texas, Colorado Convention Center in Denver, Colorado, Long Beach Convention & Entertainment Center in Long Beach, California and Toyota Arena in Ontario, California, since initially being deployed at multiple ASM Global venues in the United Kingdom beginning in 2022.
Providing best-in-class venue operation and content and event booking, ASM Global operates venues that serve live events for more than 164 million guests annually. As part of the partnership, ASM Global will look to usher in a new era of guest experience, ingress and a layered security approach utilizing Evolv’s state-of-the-art Evolv Express® detection system within its portfolio.
Guest ingress process
Together, Evolv and ASM Global are improving the guest ingress process, with early results in North America yielding an 11% increase in arrival efficiency and 13-point increase in NPS score for venues integrating Evolv Express vs. existing averages.
“This partnership brings together two companies at the top of their respective industries, both dedicated to delivering a superior experience to as many guests and fans as possible,” said Ron Bension, CEO ASM Global. “It’s imperative that our partners share our guest-first mindset, and Evolv has proven its ability to enhance fan safety while making venue entry faster, less intrusive, and more dignified.”
Replacing metal detectors
Often replacing metal detectors, Express expedites venue entry as guests can walk through without always breaking pace. Sensor technology combined with AI enables the system to differentiate between threats and the everyday kinds of metal people carry.
“ASM Global has been a terrific partner, and we’re elated by the evolution of our relationship and the tremendous positive impact it has had – and will have – on fan safety and experience around the world,” said Peter George, CEO, Evolv Technology. “In 2023, we surpassed 1 billion people scanned, and we anticipate that number to grow exponentially as ASM Global continues to strengthen its customer roster and dominate the category.”
