Honeywell’s First Alert Professional Dealer Program provides support in sales techniques and marketing strategies
Honeywell's First Alert Professional Dealer Program provides support in sales techniques

Honeywell recently added Sonitrol Security Services, Inc. – a long-standing provider of life safety and security systems for homes and businesses in the Carolinas – to its First Alert Professional Dealer Program, one of the nation’s most exclusive security dealer networks. Sonitrol has locations serving Charlotte, N.C., and Greer, S.C. and serves high-end residential customers, and commercial and industrial businesses.

Founded in 1984, Sonitrol specialises in loss prevention, intrusion and fire-alert, outdoor security, video surveillance and access control systems. Its services also include hosted and managed systems.

“Over the years, we’ve cultivated a relationship with local law enforcement and have learned a lot through focusing on each customer’s needs. Honeywell’s First Alert Dealer program is a good fit for us because its long standing philosophy and reputation for customizing solutions for their customers mirrors our own,” said William “Bill” Price, CEO and president, Sonitrol Security Services, Inc. 

Honeywell’s First Alert Professional Dealer Program provides support in sales techniques and marketing strategies dealers offering both commercial and residential systems. This customised support extends to intrusion, fire, CCTV and access control systems. The reputable First Alert Professional product line is available only through the network. It is the largest independent security dealer network in North America, with more than 500 participating security contractors.

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