Elmdene Video Surveillance Cameras

Las Vegas is a city that bombards you with choices: dozens of glitzy hotels and casinos, a plethora of restaurants and eateries to satisfy any craving and an endless variety of entertainment guaranteed to delight and amuse. With so many options, it’s hard to decide where to spend your time. The same goes for ISC West. Like the city in which it’s being hosted, ISC West 2019 is going to bombard you with more options than ever before. Dozens of new technologies and vendors as well as old familiar faces will be vying for your attention. With only three days, it’s nearly impossible to explore every booth and every vendor. Ultimately, you’ll want to focus your limited time on companies whose partnership can lead to your organization’s long-term success. In that context, I’d like to suggest a few things to think about as you wend your way through this year’s tradeshow. The Next Wave In IP Technology  The fact that the whole world is going IP is nothing new. The network-based connectivity trend has been ongoing for more than 25 years. What’s changed is the nomenclature. Today it’s all about the Internet of Things (IoT).  What was once exclusively an analog-based video surveillance market has shifted predominantly over to IP For the security industry, the concept of IoT really began with connecting DVRs through a network. Then in 1996, IP cameras – the first true IoT devices – hit the market. Since then, what was once exclusively an analog-based video surveillance market has shifted predominantly over to IP, providing exceptional growth opportunity for any company wanting to be on the leading edge. Today, however, that market is relatively saturated and growing at a much slower rate. In response, consolidation of the market has started to accelerate. Many vendors are disappearing while a select few are becoming stronger. Though the IP video revolution is now a fait accompli, there are still a few ancillary security technologies that are just beginning to jump on the IP convergence bandwagon. I’m referring to two in particular: IP audio systems and IP intercom solutions.  Like their IP video cousins, these relatively new IP systems are built on open platform standards and provide the same benefits for convergence as happened in the camera space: better scalability and ROI, more functionality, and easy integration with third party systems. The technology is a great complement to a customer’s existing IP surveillance system or an ideal replacement for an antiquated analog audio system. So I’d recommend spending time at booths showcasing this technology. Listen to the crystal clear sound quality. Learn from the various vendors how easy IP audio systems are to custom configure, remotely manage and scale. And discover the different ways the IP technology can be used, from paging, public address and broadcasting background music to augmenting security systems and perimeter protection solutions. The potential markets that can benefit from this latest IP technology are wide and varied, everything from hotels, hospitals and transportation hubs to educational institutions and retail chains. So it’s well worth your time to take a look at this growing opportunity. AI has proven to dramatically improving the accuracy of Traffic Incident Detection analytics. But it’s too early in the game to assume that AI can be applied across the board Artificial Intelligence: Hype Vs. Reality Video intelligence or video analytics was the big trend a decade ago. But it quickly fizzled out when hype crashed into reality. In the ensuing years algorithms have greatly improved, leading to more reliable analytic performance. Now it’s commonplace for video surveillance solutions to include a wide range of analytics from motion detection and people counting to dwell time analysis, object left behind and license plate recognition.    The latest hype to capture the imagination is self-learning systems, often referred to as Deep Learning and Artificial intelligence (AI) With analytics gradually becoming mainstream, the latest hype to capture the imagination is self-learning systems, often referred to as Deep Learning and Artificial intelligence (AI). These self-learning applications parse event data and use what they’ve learned from the experience to make determinations or predictions that can increase the accuracy of future alerts. Before you get swept up in all the big promises that have yet to prove deliverable, take time at ISC West to educate yourself about the current state of the technology. AI works well in some areas.  For instance, AI has proven to dramatically improving the accuracy of Traffic Incident Detection analytics. But it’s too early in the game to assume that AI can be applied across the board. Talk to some of the AI vendors at ISC West to learn when and if AI might be right for your organization’s analytic applications. See who has actual, field-proven solutions and who is just offering ideas that might take many years to prove useful in real applications. Connecting With The Right Partner Think of ISC West as the ultimate meet-and-greet. Look around the tradeshow floor and see who might by likely partners Choosing the right partner is as important in business as it is life. Think of ISC West as the ultimate meet-and-greet. Look around the tradeshow floor and see who might by likely partners. You’re sure to find a number of new companies entering the field this year. Also be sure to notice which companies are absent. Have they left the surveillance industry? Are they struggling financially and can no longer afford to show up? If you partnered with them in the past, where does that leave your business today?  As you explore potential vendor relationships, make sure you not only look at the arc of their technology development, but also their long-term financial stability and the kind of support services they offer. Cybersecurity should be front and center on your radar, along with timely updates, product integration with your existing technology and ongoing training to gain the most benefit from your investment. Look into how eco-friendly the vendor’s products are, what they’re doing to recycle, minimize waste and lower their carbon footprint Think of ISC West as the ultimate meet-and-greet - look around the tradeshow floor and see who might by likely partners Another important thing to find out is whether their business ethics align with yours. Is sustainability important to your company? How about corporate social responsibility, diversity and inclusion? Ultimately you want to do business with healthy, innovative companies that share your core values.   If being green is a fundamental principal of your company, look into how eco-friendly the vendor’s products are, what they’re doing to recycle, minimize waste and lower their carbon footprint. If striving for better global citizenship is your corporate mantra, you need to know how the vendor is assuring their operation complies with environmental laws and regulations. In terms of maintaining social and ethical standards, it’s important to know where the vendor stands on issues such as human rights violations, compulsory child labor, fair wages and sourcing minerals from countries in armed conflict.  Go In With A Plan There’s so much to discover at ISC West this year that four days isn’t nearly enough time to see it all. So you’ll have to strategically pick and choose which booths and vendors to visit. I’d advise that you plan out your days in advance so that you can get the most value from the choices you make.

ISC West continues to innovate and adapt to the changing needs of the security marketplace. In 2019, there will be 200 new exhibitors, 100 new speakers and an expanding mix of attendees that includes more end users and international attendees. The International Security Conference & Exposition (ISC West) will be held April 10-12 at the Sands Expo in Las Vegas. Among the more than 200 new exhibitors on the show floor will be Dell Technologies, Resideo, SAST (a Bosch IoT startup), Belkin International, NetApp, Lenovo, Kingston Technology and many others. The event continues to see more and more solutions in the area of IoT/connected security, a surge in barrier/bollards exhibitors, an increased number of start-up companies, and an emphasis this year on stadium/major events security. Plus, the new exhibit area of ISC West, Venetian Ballroom, will include a mix of solutions from mid-sized domestic and international companies, and is the home of the Emerging Technology Zone – back for its second year with 50-plus start-up companies expected.  The International Security Conference & Exposition (ISC West) will be held April 10-12 at the Sands Expo in Las Vegas “ISC West is no longer just about video cameras, access control systems and alarms,” says Will Wise, Group Vice President, Security Portfolio for Reed Exhibitions, which produces and manages ISC West. Embracing and stimulating the market dynamic of comprehensive security for a safer, connected world, solutions on display at the show reflect convergence across physical security, IT (information technology) and OT (operational technology). The ISC West expo floor includes specialized featured areas such Connected Home, Public Safety & Security, Connected Security, Unmanned Security Expo and the Emerging Technology Zone. Plus, complimentary education sessions in the Unmanned Security Expo theatre will include topics such as drones, counter-drone solutions, ground robotics and regulations/policies that support autonomous technology. This year’s event will feature more than 1,000 products and brands covering everything from video surveillance, access control and alarms/alerts, to IoT, IT/cybersecurity convergence, AI, embedded systems, drones and robotics, smart homes, smart cities, public safety and more. The ISC West expo floor includes specialized featured areas such Connected Home and the Emerging Technology Zone  Elevating the Keynote Series  Over the past few years, ISC West has elevated its Keynote Series (open to all attendee types) to include more speakers and dynamic content covering relevant topics. Attendees should be sure to head to the Keynote room Wednesday and Thursday mornings at 8:30 a.m. before the expo floor opens at 10 a.m.  Relating to attendance, ISC West continues to diversify and grow the attendee universe by attracting additional enterprise government end-users across physical and IT/OT responsibilities. The show also continues to attract and grow the channel audience, and there will be an increasing number of International attendees.  “Years ago, ISC West was known exclusively as a dealer/integrator/installer show, but not anymore,” says Wise. “Today, the demographic mix continues to evolve as the event diversifies its product and educational offerings, embracing the current market reality of collaboration among integrators/dealers/installers, end-user decision-makers, and public safety and security professionals.”  When planning for the show, be sure to view the list of special events and take advantage of the additional connection-making opportunities Within the SIA Education@ISC West conference program, there are over 100 new speakers. Through ISC West’s strong partnership with the Security Industry Association (SIA, the Premier Sponsor of ISC), the SIA Education@ISC West program has expanded and become increasingly dynamic and diverse over the last three years. In addition, ISC West and SIA are hosting a Women in Security breakfast on Friday morning April 12th.  Women in Security is a new track for the education program.    “Our attendance data reflects the demand for a mix of physical security integrator and end-user content, a balance of technical and management/strategic topics, and diverse topics incorporating IoT and cybersecurity/physical security convergence, and analytics expertise,” says Wise. “Last year was a record year for conference program attendance, and 2019 will yet again set new benchmarks.” Mobile apps, information desks and ease of registration ISC West is also focusing on the attendee experience. Need advice on what exhibitors are a fit for your business needs and interests? The Information Desk adjacent to the main expo entrance will provide customized recommendations based on the information attendees provided during the registration process.  Attendees can download the official ISC West mobile app and create a MyShow account through the ISC West website Attendees can download the official ISC West mobile app and create a MyShow account through the ISC West website to research exhibitors and product categories, receive exhibitor recommendations that best fit business needs, review complimentary educational opportunities as well as 85-plus sessions from the paid SIA Education@ISC program.  There are many networking opportunities being offered at the show this year. When planning for the show, be sure to view the list of special events and take advantage of the additional connection-making opportunities.  Whether attendees want to network with peers or customers at an awards ceremony (Sammy Awards, Fast 50, New Product Showcase Awards), Charity event (AIREF Golf Classic, Mission 500 Security 5K-2K Run/Walk), or an industry party (SIA Market Leaders Reception, ISC West Customer Appreciation Party at Tao), there are a variety of special events offered, all designed to help you make new connections. Make sure to check out the ISC West website for all the Special Events taking place at ISC West.

Should ‘Made in China’ be seen as a negative in security systems and products? It’s an important and complex issue that merits a more detailed response than my recent comment in the Expert Panel Roundtable. For me, there are two sides of the answer to this question: Buying products that have certain negative attributes that are not in alignment with some part of a belief system or company mandate. Buying products that do not perform as advertised or do something that is unacceptable. For integrators and end users making the buying decisions, the drive to purchase products may not be based on either aspect and instead on the product that can do the best job for their business. But for others, a greater emphasis on the ethical implications of purchasing decisions drives decision-making. What Is Ethical Consumption? Ethical consumption is a type of consumer activism that is based on the concept of ‘positive buying’ in that ethical products are favoredEthical consumption — often called ethical consumerism — is a type of consumer activism that is based on the concept of ‘positive buying’ in that ethical products are favored, and products that are ethically questionable may be met with a ‘moral boycott’. This can be as simple as only buying organic produce or as complex as boycotting products made in a totalitarian regime that doesn't offer its citizens the same freedoms that we enjoy in the United States. Consider the goals of the Boston Tea Party or the National Consumers League (NCL), which was formed to protect and promote social and economic justice for consumers and workers in the United States and abroad. Some examples of considerations behind ethical consumption include fair trade, treatment of workers, genetic modification, locally made and processed goods, union-made products and services, humane animal treatment, and in general, labor issues and manufacturing practices that take these factors into account. Increase In Ethical Consumption The numbers show that ethical consumption is on the rise. In a 2017 study by Unilever, 33 percent of consumers reported choosing to buy and support brands that they believe are doing social or environmental good. In the same study, 53 percent of shoppers in the United Kingdom and 78 percent in the United States said they feel better when they buy products that are ‘sustainably’ produced. There’s clear evidence that products from some Chinese companies suffer from cybersecurity vulnerabilities Though the aforementioned question that sparked this conversation centers around concerns with products made in China, there are many other countries where, for example, governments/dictators are extremely repressive to all or parts of their populations, whose products, such as oil, diamonds, minerals, etc., we happily consume. There are also a number of countries that are a threat in terms of cybersecurity. It may be naive and simplistic to single out Chinese manufacturers. Impact On Physical Security Products Product buying decisions based on factors other than product functionality, quality and price are also starting to permeate the security marketplace. While this hasn't been a large focus area from the business-to-business consumption side, it's something that should be considered for commercial security products for a variety of reasons. Hardware hacks are more difficult to pull off and potentially more devastating" There’s clear evidence that products from some Chinese companies suffer from cybersecurity vulnerabilities. Last fall, 30 U.S. companies, including Apple and Amazon, were potentially compromised when it was discovered that a tiny microchip in the motherboard of servers built in China that weren't a part of the original specification. According to a Bloomberg report, “This attack was something graver than the software-based incidents the world has grown accustomed to seeing. Hardware hacks are more difficult to pull off and potentially more devastating, promising the kind of long-term, stealth access that spy agencies are willing to invest millions of dollars and many years to get.” This, along with many other incidents, are changing the considerations behind purchasing decisions even in the physical security industry. Given that physical security products in general have been lax on cybersecurity, this is a welcome change. Combating Tech-Specific Threats In early January, members of the U.S. Senate introduced bipartisan legislation to help combat tech-specific threats to national security posed by foreign actors and ensure U.S. technological supremacy by improving interagency coordination across the U.S. government. The bill creates the Office of Critical Technologies & Security at the White House, an indication that this issue is of critical importance to a number of players across the tech sector. Members of the U.S. Senate introduced bipartisan legislation to help combat tech-specific threats to national security posed by foreign actors To address a significant number of concerns around ethical production, there are certifications such as ISO 26000 which provides guidance on social responsibility by addressing accountability, transparency, ethical behavior, respect for stakeholder interests, respect for rule of law, respect for international norms of behavior and respect for human rights. While still emerging within physical security, companies that adhere to these and other standards do exist in the marketplace. Not Buying Products Vulnerable To Cyberattacks It may be counter-productive, even irresponsible, to brand all products from an entire country as unfit for purchasing. Some manufacturers’ products may be ethically questionable, or more vulnerable to cyberattacks than others; so not buying products made by those companies would make sense. The physical security industry might be playing a bit of catch up on this front, but I think we're beginning to see a shift toward this kind of responsible buying behavior.